Recent content by pmckenna12

  1. pmckenna12

    Pre-proposal: Strike + YouTube country expansion - Canada, Ukraine, Denmark, Sweden, UK, Finland

    This proposal is now officially live: https://www.dashcentral.org/p/strike-expansion-lastpush To compensate for the decrease in Dash price (and because Google's costs are fixed), we have reduced the country expansion to 5 countries, leaving off Ukraine from this proposal. That is the only...
  2. pmckenna12

    Pre-proposal: Strike + YouTube country expansion - Canada, Ukraine, Denmark, Sweden, UK, Finland

    This is a 2-month project that will require 495 Dash/month (990 Dash total) Cost breakdown below. Description of the project: The clock is ticking, we should put the hammer down on spend before the end of June when Google says goodbye to cryptocurrency ads. Google’s largest YouTube...
  3. pmckenna12

    Strike Social Update - Increase Dash awareness on YouTube

    Hi everyone! We have some more exciting updates to share with you. Campaign performance through March 15th: The campaign has eclipsed 3,000,000 views and is still well above benchmark with an overall video completion rate of 34% As a reminder, the benchmark for video completion rate is 10%...
  4. pmckenna12

    Strike Social Update - Increase Dash awareness on YouTube

    Proposal link: https://www.dashcentral.org/p/strike-social-youtube Hi everyone! We've been updating the community about this project in our proposal thread. We are now creating this thread to improve our communication with everyone. We are really excited about the results we have to share...
  5. pmckenna12

    FanDuel drops Bitcoin for Dash

    This is huge!! Nice work!
  6. pmckenna12

    Pre-Proposal - YouTube Awareness - Country Expansion (Strike Social Inc. 500 No.17)

    Hi Inaki, we priced the original proposal in mid Jan when Dash at or very close to $1,000, so we have a ways to go :) but i hear you. Look, we're you're partner, Strike is currently holding and we're in this for the long haul. Our deal, is we advertise to the right people we all win. If we start...
  7. pmckenna12

    Pre-Proposal - YouTube Awareness - Country Expansion (Strike Social Inc. 500 No.17)

    We plan our guaranteed views off of a pre-analysis of the market before putting together the proposal. We don't want to underbid or overbid, but rather find a sweet spot to capture a chunk of the crypto views in any given region. There are also some momentum issues in the testing/optimizing...
  8. pmckenna12

    Pre-Proposal - YouTube Awareness - Country Expansion (Strike Social Inc. 500 No.17)

    Yes, our guaranteed views are based off of the fiat value at the time of the proposal. We aren't interested in profiting on the exchange fluctuation in terms of views, but we do recognize that the price changes are part of doing business with the DAO and we're okay with that.
  9. pmckenna12

    Pre-Proposal - YouTube Awareness - Country Expansion (Strike Social Inc. 500 No.17)

    There is also an advantage to scale and testing with Youtube spends. For example, by month 2, our ads will be running more efficiently than in month 1, and in month 3, even better. By efficiently, I mean both cost and in terms of being able to target more accurately the most engaged viewers.
  10. pmckenna12

    Pre-Proposal - YouTube Awareness - Country Expansion (Strike Social Inc. 500 No.17)

    Good question. Unfortunately, after we made our proposal last month, the price of Dash did drop fairly dramatically. (See: https://www.dashcentral.org/p/strike-social-youtube) When we submitted our proposal, 300 Dash/mo was $250k/mo....briefly dipped down to around $150k and is now back to...
  11. pmckenna12

    Pre-Proposal - YouTube Awareness - Country Expansion (Strike Social Inc. 500 No.17)

    Could at least be worth an A/B test against the subtitled versions until the new Ogilvy material is ready. Thanks a lot for the legwork in tracking these down.