No.
Continuous integration is not the same as frequent releases of production software.
But anyway, frequent released can be applied to not distributed systems, or to distributed system with strict update control.
If you don't control updating process of the clients, you have a allow a liberal...
When updating existing masternode:
1) First set masternode flag in the darkcoind.conf to 0.
2) Start deamon
3) Generate private key
4) Stop deamon,
5) Set masternode flag back to 1
6) Add masternodeprivkey= generated key
7) Start deamon & masternode