Recent content by eltito

  1. eltito

    Rebranding Followup

    Exactly the opposite, actually. The same way that we aren't competing with any of the companies you listed earlier.
  2. eltito

    Rebranding Followup

    I'm not sure that particular association is one we need to worry about bringing the sky tumbling down on us. Taking a step back, however, it seems to me that you're primarily concerned with differentiation in the market space. Our disagreement is on how all-encompassing the market space is...
  3. eltito

    Rebranding Followup

    You edited those links in as I was responding. With respect, I think your argument is a bit weak. "Financials" is a very broad brush, and none of those have the specific name we want nor do any of them do what we do.
  4. eltito

    Rebranding Followup

    As I said, I'm not even certain that is the company. I'd have to look at the minutes from the last board meeting. Whether that's the one or not, nobody owns a trademark on Dash. Someone has simply applied for one, and they are a start up, not established by any means, and younger than...
  5. eltito

    Rebranding Followup

    I'm not 100% certain, but I think that may be the company whose trademark application we will be challenging.
  6. eltito

    Rebranding Followup

    This is what I was saying earlier. At first it's sort of blah. Then you think about it, and the more you think about it, the more sense it makes. Digital Cash Implies speed (InstantX) Easy to say & remember Innocuous enough for mainstreaming Apple Pay, Mega, Square, Yelp, Nest, Uber - huge...
  7. eltito

    Rebranding Followup

    Basically, yes. It is a way to build structure around the coin in ways that may be difficult for an individual or disparate group to do. It allows us to coordinate fundraising and expenditure, advocate and/or lobby in the interests of the coin (or crypto in general) in an official manner...
  8. eltito

    Rebranding Followup

    I've been getting to know and adjusting to life with my new son :). I'm not sure my mind would have survived both that and frequent exposure to the world of crypto-currencies intact... I am one of the five members of the Foundation board, yes. I currently serve as Secretary. That has been my...
  9. eltito

    Rebranding Followup

    In our last meeting, I floated a similar idea to the other Foundation board members. The idea would be to rebrand InstantX to Dash for the purpose of name association, then later on drop Darkcoin and fully tranaition to Dash. There are good arguments against this, however. It may cause...
  10. eltito

    Rebranding Followup

    Though it is open for public discussion and input is sought and welcome, this is ultimately a decision for Evan and the Foundation to make. We are exploring the feasibility of securing a trademark on the Dash name, but this will include some legal maneuvering, so frankly, expectations for...
  11. eltito

    Rebranding Followup

    So, something that I think is missing from this discussion is the importance of InstantX not just to Darkcoin, but to crypto in general. It is at least as important to crypto as anonymity is - actually, probably even moreso in terms of mainstreaming the technology. The "Digital Cash" or "Dark...
  12. eltito

    Rebranding Followup

    There are some legal hoops to jump through to see if we can use Dash/DASH, but that is the intent of the Foundation, barring better proposals.
  13. eltito

    Rebranding Followup

    Yes, this is exactly the point that was raised at the time I mentioned it.
  14. eltito

    Rebranding Followup

    Yes and no. As I mentioned above, I think the current name has tons of sex appeal to a certain demographic, but once that demographic is saturated, the name becomes a liability. A re-brand could be approached in several ways, some of which we have discussed in foundation board meetings. In the...
  15. eltito

    Rebranding Followup

    I don't think it's succinct or unique enough, and technically it applies to every crypto-currency in existence. And it's more like a description, not a brand. Like how Ron Swanson named his company "Very Good Building and Construction Company".