I've struggled for years with the name "BungeeBones" and it's a long story but, basically, my web advertising idea is so different there really wasn't any other name that does it justice and it has survived (so far). Then, I found out about Bitcoin and made it a Bitcoin-only payment system (both the fees it receives and the commissions it pays are in bitcoin). I started accepting DASH as a first "alt-coin" in because Bitcoin's "blocksize" issues are getting old. The DASH governance model fits better with my own business model too.