I am afraid you have no idea what are you talking about. Marketing is much more than few posts on the forum, It is well planned and properly executed work to do. I know it from the experience (and we have been also told that very clearly by the agency) that 3 months is a minimal period, after that you can assess whether campaign works or not. So we have planned our project this way with absolutely minimal cost (as you could notice, I have prepared a lot of materials by myself to avoid additional costs). Have a look at the companies and their campaigns in the real world - they are planning and doing media campaigns for years (not to mention the cost).
It is easy to write a lot of theoretical posts on the forum. To understand what is the cost, effort and time needed for such project try to prepare and coordinate the world-wide campaign (with press, internet media, interviews, presentations, meetings, all of the supporting materials, logistics, dozens of people involved and hundreds of other activities) and then execute it. Only after that we could talk on the same level of understanding.
This is a real problem ... Most people have no idea how marketing works, and especially PR ...
PR - it's always the case of the experiment, and the result is not guaranteed! Moreover, the experiment is a long-term: during long period, eliminating inefficient places and approaches (predict outcome in advance 100% rarely possible - everything is learned only during the tests), there are no clear metrics to measure progress, etc.
Yes, the lack of control (in opposite to usual case of purchasing goods, etc.) and the need to rely on trust - is unpleasant and unusual for most of us - but it is inevitable with PR - there is simply no other way.
The only effective PR - is a hidden PR. Publishing reports of PR-work - at times reduces their results and even makes them negative. It's small area - very few people who had experience with it. But who is doing this in practice knows no other way simply does not exist. You have to take risks and do spendings, including inefficient spending.
The only way to increase efficiency and reduce risks - do it on a regular basis, accumulating experience and constantly "adjusting" the company. Ordinary people never done it personally, and they think that PR-people are just trying to cheat them. And the only way - is to trust the professionals (even if they will deceive you in final).
I've earned my living with CPA-marketing for many years - it has similar principals to PR:
1. You spend $ 1000 for testing-1 and get $ 800 loss.
2. You adjust campaign and spend another $ 1000 for testing-2 and get $ 300 loss.
3. You adjust campaign and spend another $ 1000 for testing-3 and get $ 10 loss.
4. You adjust campaign and spend another $ 1000 for testing-4 and get $ 100 profit. Congrats - you are professional and found profitable scheme after just testing-4!!!
5. Now you can set budget of your found campaign-scheme to $ 100.000 and earn $ 10.000 protif.
This how it works and this is the only way to do it (except some rear luck cases). There is no way even for super professionals to earn $ 10.100 profit without this "$ 1.110 losses during testing".
How does it convey to the general people? I dont know...
Dash do need to organize PR-work professionally - let's support this proposal!
Not doing it may save us several thousands of DASH, but it will deprive us of the time = "first mover advantage" = competitive advantage.
mnbudget vote-many a425e35fa2db7c55b0b0d8cb430b9df9925cb7cc1b9322d3635ec4c744121b00 yes