{"id":15379,"date":"2017-10-28T00:00:00","date_gmt":"2017-10-27T16:00:00","guid":{"rendered":"https:\/\/www2019.dash.org\/2017\/10\/28\/dash-running-tv-commercials-first-televised-cryptocurrency-ad\/"},"modified":"2021-09-18T11:39:17","modified_gmt":"2021-09-18T11:39:17","slug":"tvcormercials","status":"publish","type":"post","link":"https:\/\/www.dash.org\/news\/tvcormercials\/","title":{"rendered":"Dash Running TV Commercials? First Televised Cryptocurrency Ad"},"content":{"rendered":"

Cryptocurrency is becoming part of mainstream culture, with\u00a0Wall Street contemplating crypto trading operations<\/a>, and now cryptocurrency TV commercials hitting airwaves.<\/p>\n

Recently, Twitter was abuzz\u00a0due to a recent tweet from CryptoRick (@LittleRick42<\/a>) regarding a Dash commercial seen on a United Airlines flight.<\/p>\n

In the tweet, CryptoRick states that he saw the commercial on the airliner\u2019s tv, with another user\u00a0@Cryptotweetfool<\/a>\u00a0verifying that he, too, saw the TV commercial.<\/p>\n

It appears United Airlines uses DirecTV as their television provider. With DirecTV being a major television provider, this could mean that Dash is not only running in-flight commercials but could also be open to running commercials viewed in households nationwide. This is a huge step for mainstreaming cryptocurrency and bringing awareness to the industry.<\/p>\n

We recently discovered Dash\u2019s marketing plans for this campaign which can be found in their\u00a0advertising proposal idea<\/a>\u00a0as well as in their\u00a0renewal request<\/a>\u00a0which outlines the objectives. For advertising geeks, it\u2019s a must read.<\/p>\n

What is Dash?<\/h2>\n

When it comes to mainstreaming cryptocurrency, more and more people are learning about the three major coins: Bitcoin, Ethereum, and Litecoin; however, many are still unaware of altcoins,\u00a0like Dash<\/a>\u00a0which also have billion dollar market caps.<\/p>\n

Dash is decentralized peer-to-peer electronic cash. It is intended to be used like liquid cash. Dash differs from Bitcoin due to its enhanced privacy, quick transactions, and negligible transaction fees.<\/p>\n

Dash was founded in January 2014 by Evan Duffield and was\u00a0originally named XCoin<\/a>. It was later renamed DarkCoin, and in March 2015 was given the name of Dash.<\/p>\n

Currently, Dash has over a $2 billion market cap and is available on all major exchanges including Kraken, Poloniex, Bittrex, Bitfinex, and Livecoin.<\/p>\n

Dash (DASH)<\/a>
\n266.22 USD\u00a0(-4.35%)
\n0.03866030 BTC<\/p>\n

\"\"<\/p>\n

RANK<\/p>\n

6<\/p>\n

MARKET CAP<\/p>\n

$2.04 B\u00a0USD<\/p>\n

VOLUME (24H)<\/p>\n

$57.76 M\u00a0USD<\/p>\n

Powered by CoinMarketCap<\/a><\/p>\n

Now that Dash is running broadcast TV commercials, will other coins follow? Time will tell as to who next jumps on the trend with mainstream media. Either way, this a significant event in the history of cryptocurrency.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cryptocurrency is becoming part of mainstream culture, with\u00a0Wall Street contemplating crypto trading operations<\/a>, and now cryptocurrency TV commercials hitting airwaves.<\/p>\r\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[216],"tags":[],"acf":[],"yoast_head":"\nDash Running TV Commercials? First Televised Cryptocurrency Ad - Dash<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dash.org\/news\/tvcormercials\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dash Running TV Commercials? 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