{"id":15322,"date":"2017-11-04T00:00:00","date_gmt":"2017-11-03T16:00:00","guid":{"rendered":"https:\/\/www2019.dash.org\/2017\/11\/04\/wachsman-pr-q3-project-closure-report\/"},"modified":"2021-09-18T11:39:14","modified_gmt":"2021-09-18T11:39:14","slug":"wachsman","status":"publish","type":"post","link":"https:\/\/www.dash.org\/news\/wachsman\/","title":{"rendered":"Wachsman PR – Q3 Project Closure Report"},"content":{"rendered":"

Dear Masternode Owners and Community Members,<\/p>\n

Please see attached our Dash media coverage report for the period July 1, 2017 \u2013 October 31, 2017 This is the third month WPR using Cision\u2019s software, and they have introduced some updates that have improved the report. This month we have included new tabs that will help us gauge our monthly performance comparing and contrasting Dash with competitors \u201cBitcoin\u201d \u201cEthereum\u201d \u201cLitecoin\u201d and \u201cMonero.\u201d<\/p>\n

In the contract period, Dash was placed or mentioned in\u00a08,614 articles<\/strong>. In attachment 1, you will find the\u00a0Dash Media Placement List<\/a>, which pulls media appearances that mentioned or featured the words \u201cDash\u201d within the reporting period. The total reach of these articles was\u00a09.46 billion views<\/strong>. Because the Cision software only allows a maximum spreadsheet limit of 5,000 entries, we have refined the attachment to show the most significant appearances.<\/p>\n

In attachment 2, you will find the\u00a0Dash Graphical Report<\/a>, which contains an 8-page summary of our success during the contract period. The 8 slides are pretty self-explanatory, however, Slide 8 is a little difficult to read exact media hits per region. Because of this, I have provided the numbers of media placements by country below for your convenience.<\/p>\n

In attachment 3, please find a\u00a0sentiment report\u00a0<\/a>over the past four months showing the most significant positive and negative media appearances for Dash. What is interesting, articles with negative sentiment are not strictly negative about Dash.<\/p>\n

Coverage by Country (during last 4 months)<\/p>\n

United States of America: 6,554<\/p>\n

United Kingdom: 229<\/p>\n

Netherlands: 118<\/p>\n

Canada: 164<\/p>\n

India: 93<\/p>\n

Australia: 93<\/p>\n

Japan: 89<\/p>\n

Germany: 67<\/p>\n

China: 60<\/p>\n

Guam: 50<\/p>\n

Argentina: 35<\/p>\n

France: 30<\/p>\n

Poland: 30<\/p>\n

Russia: 29<\/p>\n

Singapore: 25<\/p>\n

Austria: 24<\/p>\n

Brazil: 24<\/p>\n

Nigeria: 20<\/p>\n

Malaysia: 20<\/p>\n

Italy: 19<\/p>\n

Ukraine:19<\/p>\n

Venezuela: 18<\/p>\n

Hungary: 17<\/p>\n

Vietnam: 16<\/p>\n

Switzerland: 13<\/p>\n

Turkey: 12<\/p>\n

South Africa: 11<\/p>\n

Mexico: 10<\/p>\n

Romania: 8<\/p>\n

Czech Republic: 7<\/p>\n

Bulgaria: 7<\/p>\n

Sweden: 5<\/p>\n

South Korea: 4<\/p>\n

Ireland: 4<\/p>\n

Pakistan: 4<\/p>\n

Colombia: 3<\/p>\n

Jordan: 3<\/p>\n

Italy: 19<\/p>\n

Taiwan: 8<\/p>\n

Peru: 2<\/p>\n

Bolivia: 2<\/p>\n

Egypt: 2<\/p>\n

Kazakhstan: 2<\/p>\n

Bangladesh: 2<\/p>\n

Portugal: 2<\/p>\n

Thailand: 1<\/p>\n

Panama: 1<\/p>\n

Finland: 1<\/p>\n

Greece: 1<\/p>\n

Azerbaijan: 1<\/p>\n

Uganda: 1<\/p>\n

Lebanon: 1<\/p>\n

Zambia: 1<\/p>\n

\n

Europe total: 632<\/p>\n

To further assist with the project charter, I have answered the relevant criteria below.<\/p>\n

Strategy Requirements Met:<\/p>\n

[STRATEGY] \u2013 Developed a complete analysis on Dash\u2019s overall messaging concluded with the improvements suggested implemented where agreed.
\nYes.<\/p>\n

[STRATEGY] \u2013 A fully detailed media strategy for the Dash Evolution Project to be completed and approved by Dash.
\nYes.<\/p>\n

[PRICE] \u2013 The average price of Dash is increasing during the course of project.
\nYes.<\/p>\n

[PRICE] \u2013 The price of Dash is higher than 300 USD at the end of the project
\nNo. The price of Dash is not currently over 300 USD, but the price per Dash was $169.34 USD USD on July 1, 2017 and it was $285.14 on October 31, 2017<\/p>\n

[VOLUME] \u2013 The average volume of Dash is increasing during the course of project (Poloniex exchange taken as a benchmark).
\nYes.<\/p>\n

[VISIBILITY] \u2013 At least 5 different media placements about Dash per month arranged by Wachsman PR and published in major crypto-media
\nYes.<\/p>\n

[VISIBILITY] \u2013 At least 1 article \/ month about Dash (arranged by Wachsman PR) is published in major mainstream media
\nYes.<\/p>\n

Wachsman PR representatives also provided our team with a lot of help and assistance during preparations to all events our team members participated (including Dash Conference in London, Miami2020 and many others).
\nI would like to thank our WPR partners for their hard work and engagement in supporting Dash and the Core Team in project development.<\/p>\n

Overall I rate Wachsman PR services very high and recommend contract extension for the next quarter.<\/p>\n

Thank you<\/p>\n

List of attachments:<\/p>\n

    \n
  1. Dash Media Placement List:<\/li>\n<\/ol>\n

    https:\/\/dashpay.atlassian.net\/wiki\/download\/attachments\/43778137\/2017-11-03 \u2013 Attachment 1 \u2013 Dash Media Placement List.csv?api=v2<\/a><\/p>\n

      \n
    1. Dash Graphical Report: https:\/\/dashpay.atlassian.net\/wiki\/download\/attachments\/43778137\/2017-11-03 \u2013 Attachment 2 \u2013 Dash Graphical Report.pdf?api=v2<\/a><\/li>\n
    2. Dash Sentiment Report: https:\/\/dashpay.atlassian.net\/wiki\/download\/attachments\/43778137\/2017-11-03 \u2013 Attachment 3 \u2013 Dash Pos and Neg .pdf?api=v2<\/a><\/li>\n
    3. Wachsman PR Q3 Project Charter: https:\/\/dashpay.atlassian.net\/wiki\/download\/attachments\/43778137\/Wachsman%20PR%20Q3%202017%20Project%20Charter.pdf?api=v2<\/a><\/li>\n<\/ol>\n

      Robert Wiecko<\/p>\n

      Project Manager<\/p>\n

      robert@dash.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

      Dear Masternode Owners and Community Members,<\/p>\r\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[216],"tags":[],"acf":[],"yoast_head":"\nWachsman PR - Q3 Project Closure Report - Dash<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dash.org\/news\/wachsman\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wachsman PR - Q3 Project Closure Report - Dash\" \/>\n<meta property=\"og:description\" content=\"Dear Masternode Owners and Community Members,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dash.org\/news\/wachsman\/\" \/>\n<meta property=\"og:site_name\" content=\"Dash\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DashPay\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-03T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-18T11:39:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.dash.org\/wp-content\/uploads\/dash_facebook.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dash\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dashpay\" \/>\n<meta name=\"twitter:site\" content=\"@dashpay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dash\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dash.org\/news\/wachsman\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dash.org\/news\/wachsman\/\"},\"author\":{\"name\":\"dash\",\"@id\":\"https:\/\/www.dash.org\/#\/schema\/person\/49e370ea57b37d1186318dab9e4e6513\"},\"headline\":\"Wachsman PR – Q3 Project Closure Report\",\"datePublished\":\"2017-11-03T16:00:00+00:00\",\"dateModified\":\"2021-09-18T11:39:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dash.org\/news\/wachsman\/\"},\"wordCount\":632,\"publisher\":{\"@id\":\"https:\/\/www.dash.org\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dash.org\/news\/wachsman\/\",\"url\":\"https:\/\/www.dash.org\/news\/wachsman\/\",\"name\":\"Wachsman PR - 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