This has been a good discussion - including what has been posted on slack. As a Dash wallet user now or evolution - I don't see it as sending a user elsewhere - my money is here in my local bank (wallet) - me buying socks at your online store doesn't impact me deciding to use Dash or Bitcoin or USD so I don't think I lose a Dash customer when they go to "socksonline.com." - even if they clicked on an icon for your "featured store" in their wallet.
I do like your concept of "shoppable" but I don't think I want amazon / ebay / etsy directly in my wallet (maybe I would like it after I saw it) -- but I do want to be able to pay with Dash at as many existing online stores as I can. Thus the need to have a Dash payment gateway for every ecommerce platform possible - that stays in the store owners workflow with no extra work.
I agree it has been a very good discussion, if I were a merchant I would be reluctant to have Dash added to my checkout as I wouldn't want to have my customer service people spend time explaining to customers what the new payment option in the checkout is. It would be costly for merchants to explain what a crypto currency is to staff first and then to spend more time on customer queries. For example, how will my CS team issue a refund? What about a parital refund? How will my accounts department reconcile DASH for reporting?
I previously worked with Klarna AB
in the UK as an Integration Specialist, they offered "Pay After Delivery" which caused some merchants to remove the option as customers didn't know what it was and bombarded their CS team with queries.
Merchants just want to sell products they don't care about decentralisation or any of that.
The average shopper is not as savvy as we all hope so there needs to be something in place to mitigate that.
That leaves two options in my opinion:
1. Maket Dash Evolution shoppable
2. The Dash MasterCard that should have been here already
Or all of the above would be the killer app that could bridge the gap between ecommerce and the world of digital/crypto currencies. If I could shop on a platform that was purely for Dash I would and it would also help to prove the concept while allowing me show new users and merchants that this thing is real not just another fancy payment method like Stripe, PayPal, Braintree and countless others that are all competing for a place in merchants checkouts.
Whatever happens I would like to be able to tell everyone that I introduce to Dash where they can spend it because I am always asked that question.