What's in a name? ...or, is a rose by any othername worth the trouble?

UdjinM6

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That's an interesting read on TaoOfSatoshi site https://www.rebelmouse.com/GetIntoTheDark/dartnell-on-drk-whats-in-a-bra-894406153.html
And suddenly it raises questions I didn't actually thought that much... What numbers are we targeting at as 100%? Or to rephrase this - how much is 2.5%? Where is the redline for us to switch from innovators to early adopters? How do we get there? Can we get there with "Darkcoin" brand or not? What name/features/any other conditions we need to get there?
 

oblox

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That's an interesting read on TaoOfSatoshi site https://www.rebelmouse.com/GetIntoTheDark/dartnell-on-drk-whats-in-a-bra-894406153.html
And suddenly it raises questions I didn't actually thought that much... What numbers are we targeting at as 100%? Or to rephrase this - how much is 2.5%? Where is the redline for us to switch from innovators to early adopters? How do we get there? Can we get there with "Darkcoin" brand or not? What name/features/any other conditions we need to get there?
And that's the exact reason for this discussion. To weigh out what it would take to get to the "end game" and the pros and cons of doing so. This is the chance for the community to really give some thought about things, namely the future. Hopefully the foundation will weigh in on the matter as so far, they have been silent (at least in here). This should be the last of the discussion--everything gets pooled together here, disseminated and if the end result is the name stays, then any future discussions brought up simply get linked to this location. Done.
 
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thelonecrouton

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That's an interesting read on TaoOfSatoshi site https://www.rebelmouse.com/GetIntoTheDark/dartnell-on-drk-whats-in-a-bra-894406153.html
And suddenly it raises questions I didn't actually thought that much... What numbers are we targeting at as 100%? Or to rephrase this - how much is 2.5%? Where is the redline for us to switch from innovators to early adopters? How do we get there? Can we get there with "Darkcoin" brand or not? What name/features/any other conditions we need to get there?
I don't think changing the name will have any benefit in terms of adoption that is distinguishable from noise. It would be a complete waste of time at best and probably counterproductive in that what little attention we get as Darkcoin would disappear when we renamed ourselves GenericMarketingDepartmentApprovedBanalityCoin, EyesGlazeOverCoin, HarmlessCoin, YawnCoin...

Bitcoin adoption is practically zero in real world terms. That has nothing to do with the name either.
 
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stan.distortion

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But that then begs the question: Do we exclude the demographic outside of that? Seems obvious that the people supportive in that demographic could care less on the name situation, as long as the technology works. Playing devil's advocate here.
In the narrow view and purely from a personal aspect I'd say yes and even suggest considering naming new features with the intention of repelling certain demographics that have become involved with Bitcoin as its image has become more mainstream.

From a wider view I don't think Bitcoin, Darkcoin, Litecoin or any other name will really signify in the long run as I see the concept single chains morphing into overlapping chains re-enforcing each other, something like side chains but more akin to a woven rope of cryptographic methods and features with place holders in alternative methods. That's off topic for here though, the future of cryptos as a whole is changing very quickly and imho considering them as individual and isolated could hide the bigger picture, one where "InstantX" may have far more significance than "Darkcoin".
 

TanteStefana

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I don't think Darkcoin could ever be boring, by any name. To be honest, I started wondering how we could be at #6, #7, #5 in market cap. The only reason I can think of is the one that keeps being slapped in our face; our name. We have it all, and I mean ALL, except apparently, the name.

I want Darkcoin, Evan's baby, Evan's blood sweat and tears to become THE currency of the future, because I'm a mad old lady, and I've made the boy my idle, LOL. And now I only see the name as standing in our way, no matter how much I used to like the name, I've changed my mind. It's holding us back, and I see the writing on the wall now. I was a die hard Darkcoin name lover. My husband still likes Darkcoin, says we're wimps to bend to the will of the people, but I say that's stupid talk. This is a business, a product in the end, and you don't go against your potential customers.

Would any of us leave because of a name change? How many? 5%? And what's the potential for new investors because of a name change? I'm betting a lot more than 5%. I'd bet more like 200% to >1000X adoption (over time).

I think a name change is in our future, or our future will be limited and short.

Oh my gosh, it's at #11 right now, by what logic?
 
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TaoOfSatoshi

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I don't think Darkcoin could ever be boring, by any name. To be honest, I started wondering how we could be at #6, #7, #5 in market cap. The only reason I can think of is the one that keeps being slapped in our face; our name. We have it all, and I mean ALL, except apparently, the name.

I want Darkcoin, Evan's baby, Evan's blood sweat and tears to become THE currency of the future, because I'm a mad old lady, and I've made the boy my idle, LOL. And now I only see the name as standing in our way, no matter how much I used to like the name, I've changed my mind. It's holding us back, and I see the writing on the wall now. I was a die hard Darkcoin name lover. My husband still likes Darkcoin, says we're wimps to bend to the will of the people, but I say that's stupid talk. This is a business, a product in the end, and you don't go against your potential customers.

Would any of us leave because of a name change? How many? 5%? And what's the potential for new investors because of a name change? I'm betting a lot more than 5%. I'd bet more like 200% to >1000X adoption (over time).

I think a name change is in our future, or our future will be limited and short.
Tante, I thought just like you until I read this article by Philip Dartnell called "What's in a brand name?" that's on my site right now...

www.rebelmouse.com/GetIntoTheDark/DarkBlogs

Maybe it will change your mind, too!
 

TanteStefana

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Tante, I thought just like you until I read this article by Philip Dartnell called "What's in a brand name?" that's on my site right now...

www.rebelmouse.com/GetIntoTheDark/DarkBlogs

Maybe it will change your mind, too!
I just read that article, and I see him making the wrong conclusions. As he said here:

"Well, one can't forecast the future accurately, but my perception is that five years to a decade from now, as has happened with every other disruptive technology, attitudes will most likely change. Darkcoin will be attacked and cursed and have all sorts of innuendo thrown at it that it's a nefarious financial tool for criminals. But if the Darkcoin developers and community stay strong and maintain the core ethos that it's about the human right to financial privacy, the slings and arrows will eventually fall by the wayside and the mainstream will start to come round as to what it is and why it's such a necessary thing."

I don't think it will get that far. Someone will copy Darkcoin, give it a better name, and that is the coin that will take off. Why? Because it's not worth the effort to "educate" the masses. I think the disruptive technology of cryptocurrency will move very fast. Andreas Antonopoulos pegs it at 8 years into the future. 8 years is NOTHING! It's lightning fast. It's better to get this out of the way sooner than later.

Like I said before, I think the controversy over the name has served us well up to this point, but I believe we now need to "grow up" and re-brand. Preferably keeping some of our "look" and recognition. I read the entire article, but still disagree with his conclusions.

BTW, I did try to open my mind to his argument, and it is indeed the way I used to feel, but my gut tells me we need to move on now. We already have those #1 and #2 people, we have them. We are at the end of the small left section of the bell curve now, and we must be in the lead of adoption, along with Bitcoin, or we will LOSE to some lame coin, like Litecoin. Despite being better in every way to both. Don't' get me started on the other coins ahead of us on the coin market cap...

If I may continue, LOL, sorry! I'm a little tipsy, LOL, we are entering that mass of people, the general population. They're starting to take notice, they are starting to know about Bitcoin. They will NOT learn which coin is worthy, they'll invest/use the most popular. When we hit that mass, we need to be THE most popular! Why? Why can't we stay in our lovely little niche market? Because we deserve to be the world's currency! We deserve it and should be it! LOL, forgive me, I'm drinking too much Bailey's (but not from a shoe!) LOL

Why give ourselves a handicap for the future?
 
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crowning

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We have it all, and I mean ALL, except apparently, the name.
As long as products with _really_ stupid and (from an promotional point of view) bad names can succeed because they deliver I wouldn't change a thing.

Just ask your preferred advertising guy (with some psychology-background) what he thinks about product names like:

- micro and soft
- apple
- sap
- gaga
- pay pal
- amazon
...
I'm pretty sure if they had known their future success AND had consulted a professional beforehand they had chosen completely different names.
 

thelonecrouton

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I always thought 'amazon' was some ironic tree-chomping reference to how much goddamn paper and cardboard they get through.

Also: Google. I guarantee you that was a result of beer and weed, not a small fortune spent on market research. :)
 

strix

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I am posting this quote from BCT because I thought it was a fairly cogent statement that I would like to address later when I have a chance..

I have not forgotten this thread, and hope to post a rather comprehensive summary when I have more time than I do at present. At the moment the demands of work, family, and task for the DRK Ambassadors group needs to take precedence.

[quote author=wozzek23 link=topic=421615.msg10520266#msg10520266 date=1424418898]
[quote author=coins101 link=topic=421615.msg10518276#msg10518276 date=1424395369]
[quote author=tungfa link=topic=421615.msg10518101#msg10518101 date=1424393432]
Which altcoins and why

https://letstalkbitcoin.com/blog/post/which-altcoins-and-why
8)
[/quote]

Like I said, the name works for now, but not for mass adoption.
[/quote]

Yes, you did say it, some 15 million times :) :) <== just kidding.

No one knows is adoption in the cards at all. And what is the "mass adoption," pray, 10% of the world population or 0.01% of the world citizenry? Even the latest number, 1 out of 10,000 people would represent 722,560 people all over the world using Darkcoin.

So, now think of 2,395 members on https://darkcointalk.org/ or 2,180 masternodes in total vs. 722,560 people if only 1 out 10,000 people would "adopt" Darkcoin, or even just 72,256 people if only 1 out of 100,000 in the whole wide world adopts it. Still a way to go, no? We are at the lunatic fringe of a new era. Even the BTC, with about 64,000 businesses accepting bitcoins (as of October 7, 2014, per CoinDesk, 2014, The state of Bitcoin Q2 2014) has a paltry number of coins actually used for purchasing goods and services. 1 out of 40,000 transactions made in the world were made using bitcoin. (from the Study I am referring to below)

More than half of the bitcoins in circulation have not been used in transactions the past three months and about a third have not been used in the past year. (from the Federal Reserve Study, no less, titled "Bitcoin: Technical Background and Data Analysis"). While I have no clue how many Darkcoins are being used for real transactions, I know that, as of yesterday, 42% of all available Darkcoins are "locked in" the Mastenodes, so, all this is a highly speculative game for everyone that is NOT directly involved like the developers and / or several big investors. (also speculating)

When I read the study (Bitcoin: Technical Background and Data Analysis) I find one thing very encouraging: BTC is NOT widely used because it does NOT solve the problem / need for the users. Credit cards are faster and it, BTC, does not provide anonymity, does not secure anyone's privacy etc.

Herein comes Darkcoin to fulfill these needs.

But, how many people would really value their privacy and anonymity, given the billions idiots sharing their lives, for free on flashbooks of today's world, thusly enriching the owners of their content? I have no clue. Perhaps 1%, perhaps 0.1%?

And for these the name - DARKCOIN - will not represent a problem.


[/quote]
 

TQMARK

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Mar 6, 2015
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Sorry for bad English thanks:

I'm still quite interesting to innovative coin, I dont wish to criticise the Darkcoin (Xcoin), I only have problem with Darkcoin's name: in my opinion "Darkcoin" maybe not okay looking, Bitcoin sees neutral name, Darkcoin seems shady name, I'm little worry about what community first think/hear to name Darkcoin?

I saw evolution of Darkcoin's logo, recent logo is fresh, cool and strong!
Yes of course "D" keeps, only my view word "dark" (in economic psychology/market) I dont know... :what:


T.
 

calnaughtonjnr

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I'm quite a fan of the "Dash - Digital Cash" concept. I think it's clever and could really work. The 'Dark' element to this coin will always hang over it, no matter how much we try to explain our fundamentals. As it begins with a 'D' would we keep our 'D' emblem? I think that it looks great and could work for Dash too.
 

yidakee

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Why a new thread?
I read a while back a discussion on DRK name, but never followed. With this new announcement, idk, thought it made sense. If its redundant, please close it. I'll take a look at moli's link

EDIT: apparently that thread is closed
 

Sub-Ether

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Jesus mate you're as old as me. :tongue:

Still think "Dash" is a naff name though.

"IX" - simple, fast, not a bloody washing powder, actually means something, only 2 letters! :cool:
Dash sounds silly, I love IX as well, suggest forming an IX splinter support group :D
 
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Light

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I don't get it. What is wrong with "Dark"? Since when "Dark" is a "bad" thing and why should we attach negative connotation to "dark"? Darkness and Light balances each other- just like matter and dark-matter and just like transparency/openness and privacy. If Dark is "bad" then light also should be equally 'bad". For some things in life we need transparency and for others we need to stay in the dark and stay private. That does not necessarily mean dark is criminal or illegal. It just means, my financial information is nobody's damn business.

Besides, this name issue have been brought up by various community members dozens of times before and every time it met a strong objection from Evan. Why change it now after Darkcoin became a globally recognized brand and lots of major media outlets have written about it, and we are at top 5 in coinmarketcap. I am strongly against changing the name and especially changing it now. I think it can even backfire.

P.S. Obviously, we don't know the full story behind Evan's decision to bring up this name change issue. If the hidden part of the story is about a a billion dollar investor who is willing to invest in Darkcoin but demands a name change, then yes, lets change the name ;)
 
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Kong

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Dash remembers me of a clothes cleaner product.... In this sense other people will see it as a cleaner for money...
 
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