I'm sorry to say, but I'd been warning about this for the past couple of years. There is a hardcore of MNOs, stubborn to the bitter end and they refuse to own the problem.
Until recently, dash development, marketing and governance has been too concentrated on DCG, whom take 60% of the treasury every single month. As an outsider, if you're not one of the lucky ones close enough to DCG, what incentives are there to build or promote for dash?
The irony that the dash and monero communities would fight each other and look where they are now. Yes, dash would rejoice to be rank #27 again. But I'll tell you how they beat our ass, they have something valid and passionate to fight for. Privacy. An emotional endeavor that drives an entire like-minded community. What cause, what emotions drive your average dash user? - nothing as powerful as personal privacy.
For the record I don't own monero.
But then we had this utterly bizarre situation that the crypto community would rave about dash's privacy, and the press would promote our bad boy image... and what did DCG say? - "no no no, we're not a privacy coin, stop giving us press coverage!". And this went on for years, always rejecting the very thing that got people gossiping. Well guess what Mr Dash, you succeeded, people no longer believe you're the bad boy of crypto, you're just a bitcoin clone without a cause, a narrative, no story to tell.
I'm being a bit harsh because dash does have a story, but it hasn't been chased. Dash was the first fully working DAO. We can discount the eth DAO because, as you know, it blew up. But these days, every single time someone talks or writes about DAOs, dash is almost never mentioned. The history books have been re-written. But then again, how effective is the dash DAO if no one new comes to it? A hardcore of MNOs determined to price out almost everyone, and DCG constantly telling us that governance isn't a high enough priority. DCG doesn't see the importance of governance when they are consistently funded every month without challenge.
And let's not forget, how can dash be a ubiquitous form of payment when it has failed to integrate with all the projects above it?
Things are changing lately. We have the Dash Incubator, we have stDASH, and soon renDASH. But is it too little, too late? I'm not sure.