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Wachsman PR - Dash PR Agency

Discussion in 'Official Announcements' started by kot, Oct 13, 2016.

  1. kot

    kot Well-known Member
    Dash Core Team Foundation Member

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    Dear Dash Community Members,

    As some of you already know, we work with a new PR company on Dash promotion. The company is a Wall Street agency Wachsman PR (website: http://www.wachsmanpr.com/) and work with us starting from September. Before that, Wachsman PR did a trial round in July, delivering solid results. In August we have decided to do a break in PR due to the vacation period and re-launch the PR project starting from September. Despite of this fact, Wachsman PR supported us during this time free of charge (thank you WPR).

    Let me provide you with more detailed information about the project:

    1. Project duration (Phase I - 3 months)
      1. Start date: 8 September 2016
      2. Planned end date: 7 December 2016 (depends on the project funding)
    2. Project team
      1. Dash Team
        1. Robert Wiecko
        2. Daniel Diaz
        3. Ryan Taylor
        4. David (Ddink7)
        5. Eric Sammons
      2. Wachsman PR Team
        1. David Wachsman
        2. Jesse Platz
        3. Meghan Merriman

    3. Scope of the project:
      1. Client consultation
      2. Content creation
      3. Media relations
      4. Media engagement training
      5. Digital crypto-media campaign
      6. Digital and possibly traditional mainstream media campaign
      7. Interviews with Dash speakers
      8. Assistance during conferences and events (in preparation and entering)
      9. Dash marketing strategy definition
      10. Out of scope: Advertising

    4. Project objectives
      1. Refine Dash’s overall messaging, both online and in marketing materials, including event presentations.
      2. Generate public awareness of Dash within the crypto-currency, business, finance, and technology sectors through a consistent level of media coverage.
      3. Position members of the Dash core team as subject matter experts.
      4. Create a long-term strategy to successfully introduce and launch the Dash Evolution project.
      5. Increase Dash visibility in mainstream media.
      6. Increase understanding of Dash’s unique features to serve as digital cash.
      7. Establish Dash as the cryptographic currency that is based on Bitcoin software and addresses many of the problems of Bitcoin.
      8. Raise visibility around Dash’s technological achievements within the crypto community through a steady stream of hard news coverage, as well as begin to penetrate top-tier business and technology media
      9. Increase understanding and demand for Dash, resulting in higher volume and price relative to Bitcoin.

    5. Success criteria
      1. [STRATEGY] - Developed a complete analysis on Dash’s overall messaging concluded with the improvements suggested implemented where agreed.
      2. [STRATEGY] - A fully detailed media strategy for the Dash Evolution Project to be completed and approved by Dash.
      3. [PRICE] - The average price of Dash is increasing during the course of project.
      4. [PRICE] - The price of Dash is higher than 14 USD at the end of Phase I
      5. [VOLUME] - The average volume of Dash is increasing during the course of project (Poloniex exchange taken as a benchmark in Phase I).
      6. [VISIBILITY] - At least 5 different media placements about Dash per month arranged by Wachsman PR and published in major crypto-media
      7. [VISIBILITY] - At least 1 article / month about Dash (arranged by Wachsman PR) is published in major mainstream media
      8. [QUALITY] - All monthly project reviews are done and all findings are addressed
      9. [QUALITY] - All weekly project status calls summarized with the notes and action plan. Action plan executed
      10. [ADOPTION] - Dash is adopted (or negotiations are happening) at least on 1 new major Bitcoin exchange (Bitfinex, Kraken, Bitstamp, Huobi, OKCoin, BTCChina) or implementation/adoption process was initiated.


    We have started our project from creation of plan and definition of overall strategy for Dash promotion and then started to execute. As you may have noticed, there was much more activity in media about Dash last weeks - this is the direct result of Wachsman PR involvement. We have already conducted a first monthly review of the project. Results from the review and the trial round will be published later today in the same thread.

    Please use this thread to put your comments and suggestions about the project and it's later stages. Feel free to ask questions - David and his team declared to be available here to provide answers at least once a week.
     
    #1 kot, Oct 13, 2016
    Last edited: Oct 13, 2016
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  2. noobtrader

    noobtrader Active Member

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    IMHO, I think Dash ATH in USD is around 15 usd, so success criteria in usd price should be higher than 15 usd instead of just 14. tq
     
  3. halso

    halso Active Member

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    great update @kot
     
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  4. davidwachsmanPR

    davidwachsmanPR New Member

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    Hello everyone! The team at Wachsman PR is proud to be supporters (and users) of Dash. We've long been big fans of your community, and we're excited to be participants as well.
     
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  5. kot

    kot Well-known Member
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    Here is a quick summary of WPR tasks performed during the trial period in July (and expended to August by their internal decision):

    1. Review of Dash social media channels and report (attached)
    2. Proposal of the strategy for the 6 months Dash campaign to generate public awareness about Dash and prepare media strategy for Evolution release
    3. Preparation and release of media placements for: Jaxx, Mycelium, TigoCTM, Cryptobuyer,
    4. Support in preparations to d10e conference (presentation, handout, rehearsals, speaker training)
    5. Support in preparations to Atlanta Bitcoin Meetup
    6. Support after Jaxx removal from the App Store
    7. Monitoring of media - Dash related placements: https://dashpay.atlassian.net/wiki/...7/Dash-Placement-List-July-August.xlsx?api=v2
     

    Attached Files:

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  6. kot

    kot Well-known Member
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    Hello Community!

    Let me share with you a report from the first project review, we have had last week (attached).
    I am attaching the dashboard file for your review as well (as the one from the report is hardly readable). Note: the dashboard is automatically generated from the WPR tool and should be used to indicate progress and trend lines but not for actual numbers.
    Dash Report - July 13 to Oct 6 FINAL.png

    Wachsman PR continues efforts in monitoring of media as well - please find information about Dash-related media placements in this file: https://dashpay.atlassian.net/wiki/download/attachments/43778137/Dash Placement List.xlsx?api=v2

    Let me know if you have any questions :)
     

    Attached Files:

    #6 kot, Oct 17, 2016
    Last edited: Nov 15, 2016
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  7. TroyDASH

    TroyDASH Well-known Member
    Moderator

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    I opposed the Wachsman PR proposal initially but so far I haven't seen much to complain about, especially compared to our previous PR firm. Thanks for the reports!
     
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  8. kot

    kot Well-known Member
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    Hello Community!

    I would like to share with you a report from the second project review, we have had last Friday (file attached below).
    As previously, I am attaching separately the dashboard file for your review. Note: the dashboard is automatically generated from the WPR tool and should be used to indicate progress and trend lines but not for actual numbers.
    2016-11-11 WPR October Meltwater Report.png
    There is visible downtrend in number of media publications at the end of the month - this was caused by the focus on the preparations to laBITconf conference. On the other hand there is a big change in positive sentiment, comparing to the previous month.

    I am also attaching a report from monitoring of media - please find information about Dash-related media placements in this file: https://dashpay.atlassian.net/wiki/download/attachments/43778137/2016-11-11 Dash Media Placements October.xlsx?api=v2
    All articles marked yellow are direct work of WPR, other articles are organic press releases.

    Thank you!
     

    Attached Files:

    #8 kot, Nov 15, 2016
    Last edited: Nov 15, 2016
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  9. Roslyn

    Roslyn Member

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    Wonderful reports.
    Swells with confidence.
    Wall Street Public Relations is really pushing papers!
     
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  10. revelations86

    revelations86 Member

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    Hi Robert, I was wondering whether if requesting the addition of DASH to Coinbase is one of the objectives? If not, I'm more than happy to make the request to them myself and report back as to their requirements/expectations?
     
  11. kot

    kot Well-known Member
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    Hey @revelations86 - such request would not be any PR activity but rather Business Development (and it is difficult to expect PR agency to do the Business Development for us). We do this by ourselves in general, however we have met a lot of resistance so far - the reasons were different but feedback was that in general Dash needs to be more popular and have better volumes.
    Therefore our expectation to the agency is only to have these type of negotiations happening as a result of their PR activities (e.g. increasing the visibility of the project or introduction to exchange representatives)
    Feel free to contact Coinbase if you have any good connections there.
     
    #11 kot, Nov 21, 2016
    Last edited: Nov 21, 2016
  12. kot

    kot Well-known Member
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    Hello Everyone!

    Let me share with you a report from the final project review, we have had today (report file attached below).
    As usually, I am attaching a dashboard file for your review. Note: the dashboard is automatically generated from the WPR tool and should be used to indicate progress and trend lines but not for actual numbers.
    2016-12-13 WPR October Meltwater Report.png
    There is an uptrend in number of media publications in the middle of the month, when there were some publications released, however the number of them is lower than during the previous months.

    I am also attaching a report from monitoring of media - please find information about Dash-related media placements in this file: https://dashpay.atlassian.net/wiki/...h November - Media Placement List.xlsx?api=v2
    All articles marked yellow are direct work of WPR, other articles are organic press releases.

    Thank you!
     

    Attached Files:

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  13. halso

    halso Active Member

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    nice! 10(a) sounds promising!!!!
     
  14. Stealth923

    Stealth923 Well-known Member
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    @kot care to elaborate on the major exchange point :). P.s great work and nice results.
     
  15. kot

    kot Well-known Member
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    @Stealth923 - you know, I can't do this at this moment, right :) ?
    When everything is agreed, there will be a right time to elaborate on details. So far this is a negotiation phase :).
     
  16. Stealth923

    Stealth923 Well-known Member
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    @kot Haha I know I know. Keep up the great work.
     
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  17. blockhead

    blockhead New Member

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    @kot From the Dec 13 report, it looks like these two items have been completed. Would it be possible to see what the messaging framework and strategy is? Or whatever parts of it you are able to share?

    [STRATEGY] - Developed a complete analysis on Dash’s overall messaging concluded
    with the improvements suggested implemented where agreed.
    Achieved - analysis and messaging framework provided

    [STRATEGY] - A fully detailed media strategy for the Dash Evolution Project to be
    completed and approved by Dash.
    Achieved - first draft of the strategy document delivered on 2016-11-10
     
  18. ichigo13

    ichigo13 Member
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    I hope point 10 [Adoption] is referring to a listing of Dash on Kraken. No need for hoping funds around to get Dash!
     
  19. kot

    kot Well-known Member
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    Sure - I will publish them later during the week (please remind me in case I forget to do it ;) ).
     

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