Dear Dash Community Members, As some of you already know, we work with a new PR company on Dash promotion. The company is a Wall Street agency Wachsman PR (website: http://www.wachsmanpr.com/) and work with us starting from September. Before that, Wachsman PR did a trial round in July, delivering solid results. In August we have decided to do a break in PR due to the vacation period and re-launch the PR project starting from September. Despite of this fact, Wachsman PR supported us during this time free of charge (thank you WPR). Let me provide you with more detailed information about the project: Project duration (Phase I - 3 months) Start date: 8 September 2016 Planned end date: 7 December 2016 (depends on the project funding) Project team Dash Team Robert Wiecko Daniel Diaz Ryan Taylor David (Ddink7) Eric Sammons Wachsman PR Team David Wachsman Jesse Platz Meghan Merriman Scope of the project: Client consultation Content creation Media relations Media engagement training Digital crypto-media campaign Digital and possibly traditional mainstream media campaign Interviews with Dash speakers Assistance during conferences and events (in preparation and entering) Dash marketing strategy definition Out of scope: Advertising Project objectives Refine Dash’s overall messaging, both online and in marketing materials, including event presentations. Generate public awareness of Dash within the crypto-currency, business, finance, and technology sectors through a consistent level of media coverage. Position members of the Dash core team as subject matter experts. Create a long-term strategy to successfully introduce and launch the Dash Evolution project. Increase Dash visibility in mainstream media. Increase understanding of Dash’s unique features to serve as digital cash. Establish Dash as the cryptographic currency that is based on Bitcoin software and addresses many of the problems of Bitcoin. Raise visibility around Dash’s technological achievements within the crypto community through a steady stream of hard news coverage, as well as begin to penetrate top-tier business and technology media Increase understanding and demand for Dash, resulting in higher volume and price relative to Bitcoin. Success criteria [STRATEGY] - Developed a complete analysis on Dash’s overall messaging concluded with the improvements suggested implemented where agreed. [STRATEGY] - A fully detailed media strategy for the Dash Evolution Project to be completed and approved by Dash. [PRICE] - The average price of Dash is increasing during the course of project. [PRICE] - The price of Dash is higher than 14 USD at the end of Phase I [VOLUME] - The average volume of Dash is increasing during the course of project (Poloniex exchange taken as a benchmark in Phase I). [VISIBILITY] - At least 5 different media placements about Dash per month arranged by Wachsman PR and published in major crypto-media [VISIBILITY] - At least 1 article / month about Dash (arranged by Wachsman PR) is published in major mainstream media [QUALITY] - All monthly project reviews are done and all findings are addressed [QUALITY] - All weekly project status calls summarized with the notes and action plan. Action plan executed [ADOPTION] - Dash is adopted (or negotiations are happening) at least on 1 new major Bitcoin exchange (Bitfinex, Kraken, Bitstamp, Huobi, OKCoin, BTCChina) or implementation/adoption process was initiated. We have started our project from creation of plan and definition of overall strategy for Dash promotion and then started to execute. As you may have noticed, there was much more activity in media about Dash last weeks - this is the direct result of Wachsman PR involvement. We have already conducted a first monthly review of the project. Results from the review and the trial round will be published later today in the same thread. Please use this thread to put your comments and suggestions about the project and it's later stages. Feel free to ask questions - David and his team declared to be available here to provide answers at least once a week.