Please select dropbox file link to view formatted version of UPDATED pre-proposal and hyperlinks: Click Here!
**REVIEW UPDATES IN BLUE - PROPOSAL WILL BE BROKEN UP INTO MORE THAN 1 PROPOSAL.**
*This updated pre-proposal now includes request of $178,500 + 5 Dash proposal fee split in 2 payments, approximately 531 Dash in Dec and 531 in Jan.*
1. Executive Summary
This business case outlines how the Dash + Alt Thirty Six co-branded marketing + media proposal will address current business concerns, the benefits of implementing the strategy, recommendations for implementation, and overall justification of the proposal.
1.1 Background/Problem
Given the current political, social, and economic climate, facilitating the adoption of Dash via the Alt Thirty Six platform faces several unique challenges. As we continue our initial go-to-market strategy in the cannabis industry, it is extremely important for Dash and Alt Thirty Six to maintain a strong and unified presence that is integrated into each and every one of our various marketing efforts.
Understandably, many within the cannabis space are weary of entertaining blockchain based payment solutions as it can be difficult to differentiate the good from the bad. Unlike its competition, however, Alt Thirty Six does not face the same limitations based on a platform supported by a large network with proven transactional capability. Although we know this to be true, the concern arises that without a continued strong push to showcase the Dash + Alt Thirty Six co-branded partnership, the platform’s true potential to be adopted and solve the cannabis industry’s cash problem could see slower growth.
1.2 Anticipated Outcomes
Since approval of the previous proposal in early 2018, the Dash + Alt Thirty Six brands have become very well recognized and curated new partners + clients. There is a large demand for what we’re doing in partnership with Dash and the brand recognition has and continues to show results.
Over the last 12 months, the Alt Thirty Six team has been able to showcase the Dash + Alt Thirty Six partnership and create a series of strategic marketing efforts that have empowered both organizations to be seen as serious contenders within their respective spaces: cannabis and digital currency. Given the exclusive nature of Alt Thirty Six’s partnership with Dash, we believe mutual brand awareness will be key to the overall adoption and success of the currency. Through a unified effort, we aim not only to facilitate the adoption of the currency, but increase the rate exponentially by strategically promoting both the vehicle (Alt Thirty Six) and medium (Dash) as one single-entity in a $20+ billion cash-intensive industry.
1.3 Recommendation
In order to continue to achieve the desired results, various alternatives were analyzed to determine the best co-branded marketing strategy. The approach described herein will not only allow Alt Thirty Six to leverage many of its current assets, but do so in a manner that promotes Dash as the top transactional cryptocurrency. If approved, the recommended marketing proposal will be strategically deployed to optimize exposure across several platforms. The proposed marketing initiative is as follows:
Implementing each of the suggested recommendations has ensured the Alt Thirty Six payment platform powered by Dash will continue to gain the traction and the competitive advantage needed to become the primary payment solution for the cannabis industry. This co-branded marketing proposal also aligns with the Dash mission, vision, and DAO fundamentals. It will be used to promote economic freedom in an unbanked industry constantly under threat from administrative regulation; AND it will highlight Dash as the only viable transactional cryptocurrency with the backing, governance, and speed capable of handling cannabis payments. When comparing this to the alternative, maintaining the status quo, we are faced with a very real risk that neither Alt Thirty Six nor Dash will be able to differentiate itself amidst an ever-growing body of competition. As new blockchain based payment solutions pop up overnight, with unfathomable marketing budgets funded by their ICOs, a failure to continue to act and be a consistent face, would result in an inevitable loss of market share. Conversely, with the full faith and backing of Dash, we are confident we will continue to capture the majority of the market in our licensed states while simultaneously expanding into new markets across the United States.
Through the sponsorship support in 2018, the Alt Thirty Six team has been able to create strategic partnerships with conference organizations + media outlets. The sponsorship support has also enabled a qualified network of companies to integrate and use the Dash + Alt Thirty Six platform. We are currently in our beta period and the client base is growing as we identify ‘early adopter’ integrators + cannabis related businesses that would like to use the platform and provide feedback on live processing.
2. The Breakdown
The following proposal and associated costs will be best defined by breaking down the above recommendations in two distinct parts. The first part of this proposal outlines the costs of attending and sponsoring some of the largest industry conferences throughout 2019. The sponsorship list has been refined from the prior proposal earlier this year, to deliver a more strategic approach based on the value we expect from each conference group. There has also been an adjustment made on costs associated with attending the conference. In 2018, each conference required a higher attendance & level of participation from the Alt Thirty Six team than initially anticipated. We found that the best results were shown when 4 - 5 team members attended the planned sponsored conferences. For 2019 we’ve included an increased attendance + participation by Alt Thirty Six team members. Some of the planned events such as the cannabis experience being planned with Andfriends.la, will require much more man power and time than a typical conference. The second part of the proposal includes data collected from 2018 conferences showing recorded results and 2019 membership costs associated with a refined list of trade associations within the cannabis industry.
**REVIEW UPDATES IN BLUE - PROPOSAL WILL BE BROKEN UP INTO MORE THAN 1 PROPOSAL.**
*This updated pre-proposal now includes request of $178,500 + 5 Dash proposal fee split in 2 payments, approximately 531 Dash in Dec and 531 in Jan.*
1. Executive Summary
This business case outlines how the Dash + Alt Thirty Six co-branded marketing + media proposal will address current business concerns, the benefits of implementing the strategy, recommendations for implementation, and overall justification of the proposal.
1.1 Background/Problem
Given the current political, social, and economic climate, facilitating the adoption of Dash via the Alt Thirty Six platform faces several unique challenges. As we continue our initial go-to-market strategy in the cannabis industry, it is extremely important for Dash and Alt Thirty Six to maintain a strong and unified presence that is integrated into each and every one of our various marketing efforts.
Understandably, many within the cannabis space are weary of entertaining blockchain based payment solutions as it can be difficult to differentiate the good from the bad. Unlike its competition, however, Alt Thirty Six does not face the same limitations based on a platform supported by a large network with proven transactional capability. Although we know this to be true, the concern arises that without a continued strong push to showcase the Dash + Alt Thirty Six co-branded partnership, the platform’s true potential to be adopted and solve the cannabis industry’s cash problem could see slower growth.
1.2 Anticipated Outcomes
Since approval of the previous proposal in early 2018, the Dash + Alt Thirty Six brands have become very well recognized and curated new partners + clients. There is a large demand for what we’re doing in partnership with Dash and the brand recognition has and continues to show results.
Over the last 12 months, the Alt Thirty Six team has been able to showcase the Dash + Alt Thirty Six partnership and create a series of strategic marketing efforts that have empowered both organizations to be seen as serious contenders within their respective spaces: cannabis and digital currency. Given the exclusive nature of Alt Thirty Six’s partnership with Dash, we believe mutual brand awareness will be key to the overall adoption and success of the currency. Through a unified effort, we aim not only to facilitate the adoption of the currency, but increase the rate exponentially by strategically promoting both the vehicle (Alt Thirty Six) and medium (Dash) as one single-entity in a $20+ billion cash-intensive industry.
1.3 Recommendation
In order to continue to achieve the desired results, various alternatives were analyzed to determine the best co-branded marketing strategy. The approach described herein will not only allow Alt Thirty Six to leverage many of its current assets, but do so in a manner that promotes Dash as the top transactional cryptocurrency. If approved, the recommended marketing proposal will be strategically deployed to optimize exposure across several platforms. The proposed marketing initiative is as follows:
- Continue to maintain a strong Dash + Alt Thirty Six presence via continued sponsorship of the largest, most reputable cannabis conferences + media outlets throughout 2019
- Remain supportive members of some of the leading national + local cannabis industry associations under the co-branded Alt Thirty Six + Dash name;
- National Cannabis Industry Association
- California Cannabis Industry Association
- Marijuana Industry Trade Association
- National Cannabis Industry Association
- Maintain a strong local presence within the AZ cannabis community through continued partnership with local associations, brands, and cannabis related businesses.
Implementing each of the suggested recommendations has ensured the Alt Thirty Six payment platform powered by Dash will continue to gain the traction and the competitive advantage needed to become the primary payment solution for the cannabis industry. This co-branded marketing proposal also aligns with the Dash mission, vision, and DAO fundamentals. It will be used to promote economic freedom in an unbanked industry constantly under threat from administrative regulation; AND it will highlight Dash as the only viable transactional cryptocurrency with the backing, governance, and speed capable of handling cannabis payments. When comparing this to the alternative, maintaining the status quo, we are faced with a very real risk that neither Alt Thirty Six nor Dash will be able to differentiate itself amidst an ever-growing body of competition. As new blockchain based payment solutions pop up overnight, with unfathomable marketing budgets funded by their ICOs, a failure to continue to act and be a consistent face, would result in an inevitable loss of market share. Conversely, with the full faith and backing of Dash, we are confident we will continue to capture the majority of the market in our licensed states while simultaneously expanding into new markets across the United States.
Through the sponsorship support in 2018, the Alt Thirty Six team has been able to create strategic partnerships with conference organizations + media outlets. The sponsorship support has also enabled a qualified network of companies to integrate and use the Dash + Alt Thirty Six platform. We are currently in our beta period and the client base is growing as we identify ‘early adopter’ integrators + cannabis related businesses that would like to use the platform and provide feedback on live processing.
2. The Breakdown
The following proposal and associated costs will be best defined by breaking down the above recommendations in two distinct parts. The first part of this proposal outlines the costs of attending and sponsoring some of the largest industry conferences throughout 2019. The sponsorship list has been refined from the prior proposal earlier this year, to deliver a more strategic approach based on the value we expect from each conference group. There has also been an adjustment made on costs associated with attending the conference. In 2018, each conference required a higher attendance & level of participation from the Alt Thirty Six team than initially anticipated. We found that the best results were shown when 4 - 5 team members attended the planned sponsored conferences. For 2019 we’ve included an increased attendance + participation by Alt Thirty Six team members. Some of the planned events such as the cannabis experience being planned with Andfriends.la, will require much more man power and time than a typical conference. The second part of the proposal includes data collected from 2018 conferences showing recorded results and 2019 membership costs associated with a refined list of trade associations within the cannabis industry.
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