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UPDATED Pre-Proposal: Dash + Alt Thirty Six Sponsorship Marketing 2019

Discussion in 'Pre + Budget Proposal Discussions' started by ThirtySix, Nov 6, 2018.

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Would you vote yes on this proposal?

  1. Yes

    6 vote(s)
    26.1%
  2. No

    17 vote(s)
    73.9%
  1. ThirtySix

    ThirtySix Member

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    Please select dropbox file link to view formatted version of UPDATED pre-proposal and hyperlinks: Click Here!

    **REVIEW UPDATES IN BLUE - PROPOSAL WILL BE BROKEN UP INTO MORE THAN 1 PROPOSAL.**

    *This updated pre-proposal now includes request of $178,500 + 5 Dash proposal fee split in 2 payments, approximately 531 Dash in Dec and 531 in Jan.*

    1. Executive Summary
    This business case outlines how the Dash + Alt Thirty Six co-branded marketing + media proposal will address current business concerns, the benefits of implementing the strategy, recommendations for implementation, and overall justification of the proposal.
    1.1 Background/Problem
    Given the current political, social, and economic climate, facilitating the adoption of Dash via the Alt Thirty Six platform faces several unique challenges. As we continue our initial go-to-market strategy in the cannabis industry, it is extremely important for Dash and Alt Thirty Six to maintain a strong and unified presence that is integrated into each and every one of our various marketing efforts.

    Understandably, many within the cannabis space are weary of entertaining blockchain based payment solutions as it can be difficult to differentiate the good from the bad. Unlike its competition, however, Alt Thirty Six does not face the same limitations based on a platform supported by a large network with proven transactional capability. Although we know this to be true, the concern arises that without a continued strong push to showcase the Dash + Alt Thirty Six co-branded partnership, the platform’s true potential to be adopted and solve the cannabis industry’s cash problem could see slower growth.
    1.2 Anticipated Outcomes
    Since approval of the previous proposal in early 2018, the Dash + Alt Thirty Six brands have become very well recognized and curated new partners + clients. There is a large demand for what we’re doing in partnership with Dash and the brand recognition has and continues to show results.

    Over the last 12 months, the Alt Thirty Six team has been able to showcase the Dash + Alt Thirty Six partnership and create a series of strategic marketing efforts that have empowered both organizations to be seen as serious contenders within their respective spaces: cannabis and digital currency. Given the exclusive nature of Alt Thirty Six’s partnership with Dash, we believe mutual brand awareness will be key to the overall adoption and success of the currency. Through a unified effort, we aim not only to facilitate the adoption of the currency, but increase the rate exponentially by strategically promoting both the vehicle (Alt Thirty Six) and medium (Dash) as one single-entity in a $20+ billion cash-intensive industry.
    1.3 Recommendation

    In order to continue to achieve the desired results, various alternatives were analyzed to determine the best co-branded marketing strategy. The approach described herein will not only allow Alt Thirty Six to leverage many of its current assets, but do so in a manner that promotes Dash as the top transactional cryptocurrency. If approved, the recommended marketing proposal will be strategically deployed to optimize exposure across several platforms. The proposed marketing initiative is as follows:
    • Continue to maintain a strong Dash + Alt Thirty Six presence via continued sponsorship of the largest, most reputable cannabis conferences + media outlets throughout 2019
    • Remain supportive members of some of the leading national + local cannabis industry associations under the co-branded Alt Thirty Six + Dash name;
      • National Cannabis Industry Association

      • California Cannabis Industry Association

      • Marijuana Industry Trade Association
    • Maintain a strong local presence within the AZ cannabis community through continued partnership with local associations, brands, and cannabis related businesses.
    1.4 Justification
    Implementing each of the suggested recommendations has ensured the Alt Thirty Six payment platform powered by Dash will continue to gain the traction and the competitive advantage needed to become the primary payment solution for the cannabis industry. This co-branded marketing proposal also aligns with the Dash mission, vision, and DAO fundamentals. It will be used to promote economic freedom in an unbanked industry constantly under threat from administrative regulation; AND it will highlight Dash as the only viable transactional cryptocurrency with the backing, governance, and speed capable of handling cannabis payments. When comparing this to the alternative, maintaining the status quo, we are faced with a very real risk that neither Alt Thirty Six nor Dash will be able to differentiate itself amidst an ever-growing body of competition. As new blockchain based payment solutions pop up overnight, with unfathomable marketing budgets funded by their ICOs, a failure to continue to act and be a consistent face, would result in an inevitable loss of market share. Conversely, with the full faith and backing of Dash, we are confident we will continue to capture the majority of the market in our licensed states while simultaneously expanding into new markets across the United States.

    Through the sponsorship support in 2018, the Alt Thirty Six team has been able to create strategic partnerships with conference organizations + media outlets. The sponsorship support has also enabled a qualified network of companies to integrate and use the Dash + Alt Thirty Six platform. We are currently in our beta period and the client base is growing as we identify ‘early adopter’ integrators + cannabis related businesses that would like to use the platform and provide feedback on live processing.
    2. The Breakdown
    The following proposal and associated costs will be best defined by breaking down the above recommendations in two distinct parts. The first part of this proposal outlines the costs of attending and sponsoring some of the largest industry conferences throughout 2019. The sponsorship list has been refined from the prior proposal earlier this year, to deliver a more strategic approach based on the value we expect from each conference group. There has also been an adjustment made on costs associated with attending the conference. In 2018, each conference required a higher attendance & level of participation from the Alt Thirty Six team than initially anticipated. We found that the best results were shown when 4 - 5 team members attended the planned sponsored conferences. For 2019 we’ve included an increased attendance + participation by Alt Thirty Six team members. Some of the planned events such as the cannabis experience being planned with Andfriends.la, will require much more man power and time than a typical conference. The second part of the proposal includes data collected from 2018 conferences showing recorded results and 2019 membership costs associated with a refined list of trade associations within the cannabis industry.
     
    #1 ThirtySix, Nov 6, 2018
    Last edited: Nov 8, 2018 at 7:31 PM
  2. ThirtySix

    ThirtySix Member

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    2.1 Cannabis Conference Sponsorship
    *In addition to travel costs for team, this includes shipping & handling costs of marketing material, booth + receiving costs of conference hall.

    Event:
    A Weed Experience Feb - April 2019 (3 months), Los Angeles, CA
    Attendance: 44,500 (expecting 500 per day)
    Travel + Shipping: $20,000
    Sponsorship + Media: $150,000
    Overview: Alt Thirty Six is partnering with Andfriends.la to be the preferred payment option at a complete cannabis experience for consumers. The initial plan for the experience was to start from Feb - April 2019, but will most likely continue beyond the end of 2019 as a 3-5 year lease gets solidified in a downtown LA location that’s about 15,000 sq. feet. Andfriends has several close partners and participants in professional athlete organizations, entertainment industry and large brands making an impact. We are looking to support this event full force by enabling ticket sales and purchases throughout the experience and having our own Alt Thirty Six + Dash custom shop. We will be bringing in loyalty and point of sale partners to checkout and generate sales at the experiences as well as generating orders for participating cannabis related brands + merchants. We are looking to sponsor the event to build out our own Alt Thirty Six + Dash custom shop and enable integration for payments from our partner platforms. We will also be working with media outlets in partnership with Andfriends to drive people to this amazing cannabis attraction near Hollywood/LA, CA. The support we are seeking is for the sponsorship and support of first 3 mo. of the experience. Participants will purchase tickets to enter starting in February 2019. Based on the success this will continue through the end of the year and so forth. The Alt Thirty Six team will keep the network updated on the success of this opportunity. Through our brand recognition from conference sponsorship, event participation and media in 2018, we were thought of as the perfect partner in this cutting edge opportunity that will drive Dash transactions and increase brand recognition amongst consumers, entertainers, professional athletes and major brands.

    Event:
    MJBizConNext June 12 - June 14 2019, New Orleans, LA
    Attendance: 15000
    Travel + Shipping: $9,000
    Sponsorship + Media: $20,000
    Overview: We are looking to attend the MJBizConNext conference again and sponsor with our team members present to onboard additional businesses to begin accepting transactions via the Alt Thirty Six + Dash platform. We will be enabling both b2b and b2c type clients within the cannabis supply chain.

    Event:
    CWCBExpo May 29 - June 1, 2019, New York, NY
    Attendance: 20000
    Travel + Shipping: $9,000
    Sponsorship + Media: $35,000
    -
    Event:
    CWCBExpo Sep 25 - Sep 28, 2019, Los Angeles, CA
    Attendance: 20000
    Travel + Shipping:
    $9,000
    Sponsorship + Media: $40,000
    -
    Event: CWCBExpo October 2019, Boston, MA
    Attendance: 10000
    Travel + Shipping:
    $9,000
    Sponsorship + Media: $25,000
    Overview: The CWCBExpo has become our largest conference group partnership. We will be sponsoring and exhibiting at all three of their expos in 2019. New York will be the largest one to start the conference season. We will be sponsoring their Friday industry events at each expo location. In New York we are planning a Tech + Cannabis section where we will exhibit, host a Sharktank style panel for technology companies to win a cash prize to grow their business, and a tech brunch co-branded with Dash + Alt Thirty Six. The New York expo will bring major players in business, several mainstream media outlets and companies looking to partner & use the Alt Thirty Six + Dash platform. At each one of the CWCBExpo's in NY, LA and Boston; we will compile a panel to showcase Alt Thirty Six technology, Dash and answer tough questions on why cryptocurrency is such a great solution and perfect fit for the cannabis industry prior to cannabis becoming federally legal and even after it becomes legal.

    Event: MJBizCon November 2019, Las Vegas, NV
    Attendance: 30000
    Travel + Shipping: $9,000
    Sponsorship + Media: $40,000
    Overview: Alt Thirty Six will be sponsoring + exhibiting at MJBizCon in Vegas. This is traditionally the largest conference within the cannabis space in terms of exhibitors and attendees. Many companies choose to unveil new updates, features and partnerships at MJBizCon as they get ready to go into the next year. Based on our development timeline, we should be able to release announcements around planned updates that will enhance the platform and existing partnerships this time next year. Our goal is to create messaging that highlights the Alt Thirty Six + Dash brands and strategic partner brands as traction increases throughout 2019.

    Event: Quarterly Industry Networking Jan / May / Aug / Dec 2019, Arizona + California
    Attendance: 300-400 (per event attendance)
    Travel + Shipping: $5,000
    Sponsorship + Media: $40,000
    Overview: Alt Thirty Six is partnering with local brands and cannabis related organizations to start creating more regular events for decision makers to attend, network and create business deals. We are also working with MITA (Marijuana Industry & Trade Association) to help create awareness about the events and partner with their team to invite a qualified network within the cannabis industry of business owners, regulators and cannabis activists. The cannabis business community will be invited to network once a quarter, also generating strategic relationships to help expand the use of Alt Thirty Six + Dash platform. Right now we in discussions to plan and support events in Jan / May / Aug and Dec.

    Event: Award + Panel Invites
    Travel + Shipping: $5,000
    Sponsorship + Media: $30,000
    Overview: In 2018 Alt Thirty Six was invited to engage on several thought panels with some of the biggest influencers in cannabis to discuss the massive potential for the Dash blockchain within the space. When applicable, Alt Thirty Six ensured to involve members of the Dash Core team in these speaking engagements to further validate the partnership. In addition, given the innovative and disruptive nature of its payment technology, Alt Thirty Six + Dash has also received several nominations (and won) at various award ceremonies throughout the year. Although it is a great honor to be invited to speak, or more notably, nominated for an award, these events are seldomly ever planned and come at a great cost. Moreover, in order to take full advantage of the opportunity, it is almost always necessary to retain at least some form of sponsorship or media package at these events to ensure we are capturing the attention of the desired audience. Therefore, we have allocated a conservative $30,000 towards panel engagements, award ceremonies + sponsorship which cannot easily be planned, but will inevitably occur in 2019. We have also included $10,000 to cover unplanned travel costs. Any funds not spent attending these engagements will be allocated towards the production of new Dash marketing videos + media efforts.

    Conference Sponsorship Cost Breakdown:
    Travel + shipping related costs for 2019: $75,000
    Sponsorship + media + exhibitor related costs for 2019: $380,000
    Total 2019 Sponsorship Marketing Requests: $455,000 (2,741 Dash)

    UPDATE: Total Sponsorship Marketing Request for this proposal: $170,000

    *UPDATE: Based on the Dash network feedback, Alt Thirty Six is only requesting support on the first event + partnership with Andfriends for the Weed Experience in this proposal (please see above section in blue bolded font for details). The remaining sponsorships and opportunities listed will be included on a proposal in a later month. We anticipate submitting the additional requests in Jan or Feb voting cycles, but will make sure to submit a pre-proposal first, to gather updated network feedback. The network can then re-evaluate the grown and success at that time based on new registered merchants and transaction volumes/activity in the production environment.


    (Dash Price at time of pre-proposal: $166, requesting payment across 3 months)
     
    #2 ThirtySix, Nov 6, 2018
    Last edited: Nov 8, 2018 at 7:22 PM
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  3. ThirtySix

    ThirtySix Member

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    2.2 Conference & Sponsorship Selection
    When it came to evaluating which conferences to sponsor in 2019 we based our decision primarily on the value earned from this year’s conferences. As with the previous proposal, attendance, reputation, partnership opportunities, and organizational alignment were the criteria in which we gauged success. When applying the data obtained during 2018, we were able to measure the performance of this year’s conferences to more accurately determine their overall effectiveness. As a result, there were a few clear conference winners in terms of driving value for Alt Thirty Six + Dash. Depicted in the chart below, there was a dramatic spike in overall traffic around the time of the first CWCB and MJBizCon events. This represents a clear indication of interest generation as a direct result of these conferences and their associated marketing activities.
    [​IMG]

    In addition, during the same time period the number of imported sales qualified leads obtained from attending the above mentioned conferences also went through the roof. This was certainly in part due to the strategic partnership established with the CWCB as well as the overall quality of leads produced by the events held near end Q2.
    [​IMG]

    As a direct result of the interest generated from these events as well as the quality of leads they produced, we were able to lock down several key integration partners. Of which, these ISV partners include the likes of a major Cannabis POS provider and Cannabis Loyalty Platform. Given these partners’ extensive networks and broad national reach, upon completion of the integration we anticipate to be immediately plugged into well over 10k retail dispensaries.
    [​IMG]
    Lastly, by taking full advantage of the multiple marketing outlets made available exclusively to conference sponsors, Alt Thirty Six + Dash, was featured in several key press releases throughout the year. By exploiting these press releases through our various social media channels, we were able to grow our social media presence exponentially from this time last year. A quick glance at the social media traction made since starting the 2018 conference circuit can be seen below with a large increase on both Twitter and Instagram social media outlets.

    [​IMG]

    3. Cannabis Trade Associations

    When it came to selecting cannabis trade associations to join in 2019, this also was narrowed down to just a select few. Again, when evaluating these associations, our decision was based off perceived value, potential partnership opportunities, and organizational alignment. Joining these associations comes with several premium benefits which include, but not limited to: board membership and voting rights, exclusive networking opportunities, and private conference sponsorship opportunities. A list of these associations, a brief synopsis of their mission, and sponsoring membership dues are as follows:

    ASSOCIATIONS
    National Cannabis Industry Association
    To promote the growth of a responsible and legitimate cannabis industry and work for a favorable social, economic, and legal environment for that industry in the United States.
    Cost: $5,000

    Marijuana Industry Trade Association (MITA)
    We are Professionals, Entrepreneurs, Educators, and Advocates united to build a strong and sustainable future for the cannabis industry in Arizona. Our work focuses on helping Arizona businesses stay informed, network, and thrive.
    Cost: $10,000

    California Cannabis Industry Association
    CCIA was formed to unite the cannabis industry in California and to allow it to speak with one voice at the state and local levels. We strive to educate and act as a resource to lawmakers regarding all areas of the cannabis industry. We are also dedicated to addressing issues related to driving under the influence, unlawful diversion to minors, and substance abuse.
    Cost: $10,000
    TOTAL ASSOCIATION COST $25,000

    **UPDATE: The Association participation costs listed above will NOT be included in the request for this proposal. The Association costs will be included on the future proposal for remaining 2019 sponsorship - marketing support. As mentioned above we may submit this in either Jan or Feb voting cycles but will submit a pre-proposal to the network first.**

    4. Summary
    If approved and executed according to this proposal, we intend to continue to put the Dash + Alt Thirty Six co-branded name in front of every major player within the North American Cannabis Industry throughout 2019. Next year’s conference sponsorship alone will showcase us to over 160,000 attendees, but again, the real value has been from exploiting the marketing channels and networking opportunities exclusively offered to sponsors and association members. A quick recap of only a fraction of this year’s sponsorships and marketing activities can been seen below.
    2018 Events on Social Media

    2018 Marketing Videos
    2018 Media Coverage
    5. Cost Breakdown
    *UPDATED* COST BREAKDOWN FOR NOVEMBER 2018 VOTING CYCLE

    CONFERENCE SPONSORSHIP + TRAVEL [The Weed Experience] $170,000
    *This also includes costs for our materials, shipping + build associated with the event.

    PRICE FLUCTUATION BUFFER (5%) $8,500


    USD TOTAL WITH PRICE BUFFER $178,500


    DASH MARKET RATE $168.84
    calculated via coinmarketcap on 11/08/18 at 8:53am

    DASH EQUIVALENT 1,057
    DASH PROPOSAL FEE 5

    **UPDATED DASH TOTAL** 1062


    **Requested *UPDATED* payout schedule over 2 months**:
    Month 1 Dec: $89,250 + ½ proposal fee = 531 Dash
    Month 2 Jan: $89,250 + ½ proposal fee = 531 Dash

    The total cost breakdown of the proposal is as follows: (This has not been updated above for November voting cycle)

    The total cost breakdown of the proposal is as follows:

    CONFERENCE SPONSORSHIP + TRAVEL $455,000
    ASSOCIATION MEMBERSHIP $25,000

    USD TOTAL $480,000
    PRICE FLUCTUATION BUFFER (5%) . $24,000
    USD TOTAL WITH PRICE BUFFER $504,000
    DASH MARKET RATE $166.00
    (calculated via coinmarketcap on 11/05/18 at 2:41pm)

    DASH EQUIVALENT 3,036

    DASH PROPOSAL FEE 5

    DASH TOTAL 3,041

    Requested payout schedule over 3 months:

    Month 1, Dec: $168,000 + ⅓ of Dash proposal fee, approximately: 1,015 Dash
    Month 2, Jan:
    $168,000 + ⅓ of Dash proposal fee, approximately: 1,015 Dash
    Month 3, Feb:
    $168,000 + ⅓ of Dash proposal fee, approximately: 1,015 Dash


    (Amount + price will adjust to current Dash pricing at time of official proposal submission for Nov voting.)
     
    #3 ThirtySix, Nov 6, 2018
    Last edited: Nov 8, 2018 at 7:28 PM
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  4. daf

    daf Active Member

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    TL;DR
    Tangible results, working products, actual transactions: when?
     
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  5. Stealth923

    Stealth923 Well-known Member
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    Prior to launch, promises of many signed up partners, integrations and transactions were thrown around. Where are they now? I have seen zero proof that alt36 has delivered any of the above promises. How many beta clients do you need, and how long is the beta going on before we see some real results?

    At this stage I cannot justify spending half a million dollars to fly you to conferences to party when this money in Venezuela would probably onboard another 10000+ merchants.
     
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  6. akhavr

    akhavr Active Member
    Masternode Owner/Operator

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    1. The major part of the funding would go to the events through 2019, but you request funding in Dec 2018, Jan, and Feb 2019. Is there a reason why you need the funds beforehand?
    2. 5% buffer for dash price fluctuation is too low, even through last 3 months the volatility was higher. Why choosing 5% buffer?
    3. Do you plan to convert to fiat immediately or to hold onto Dash?
     
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  7. The philosofers coin

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    ALT36 was a first of it's kind for both Dash and crypto, but times have changed, there have been many more proposals fund by the Dash treasury. Some of them can now be used as great examples. The one that comes closes to all is KuvaCash, KuvaCash is in all respects when it comes to delivering information in and around its business and all of it has been delivered on time(till MNO decided not to funded anymore). When comparing KuvaCash to ALT36, it also becomes clear ALT36 tends to hold Dash for a short of time as possible (if I am incorrect that again on you because did not take the time to explain the transaction processes) On the other hand KuvaCash offer the option to hold Dash for as long as possible. In other words ALT36 it's business marketcap is in fiat, while for KuvaCash it's going to be a mixture of Dash and fiat.

    For ALT36 to move forward things need to chance, better demo's start communicating with DashWatch so they can report, those are the things to start with. Furthermore the status of the 36 month dash exclusivity, should be included, and in fact if it's already counting down, it should be renewed to 36 months again
     
    #7 The philosofers coin, Nov 6, 2018
    Last edited: Nov 6, 2018
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  8. Name3

    Name3 Member

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    It's hard to justify the further money when so far this project has been largely a disappointment.
    1. Where are the ATMs that we paid for?
    2. How many transactions a day are you processing through the platform?
    3. How many dispensaries are you in?
    4. How many transactions are you expecting to be processing by January 1st, 2019?
    5. For "A Weed Experience" how are you estimating 500 people a day for the entire duration of the event? How are you even able to be a part of this event without a California Money Transmitters License?
    6. Would you be willing to extend Dash exclusivity for an additional year with the successful passing of this proposal? Since the clock has already started ticking and we at Dash aren't seeing any of the promised results many of us feel that you are overpromising and under delivering. Additional time added to the exclusivity would sweeten the deal and make you more likely to pass this proposal.
     
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  9. thedesertlynx

    thedesertlynx Active Member

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    Hi @ThirtySix before commenting on the proposal itself I believe we need to know more information about the your operations this year:

    1) How many merchants are currently set up with Alt36 to receive Dash payments today? Can you disclose (privately if necessary) the location of one of these merchants so that a Dash representative can make a purchase in Dash?
    2) How many purchases at cannabis merchants have been made in Dash through the Alt36 platform so far? What is the rough dollar amount of purchases conducted through the platform to date?
    3) How many cannabis businesses are set up to transact B2B using Dash?
    4) How many B2B transactions have been logged on the system, with what approximate total dollar value?

    I understand the desire to keep some figures confidential, however the viability of a marketing proposal depends largely on the viability of the product being marketed. I can't speak for the masternode community but I can assume that the disclosure of the above-requested figures is non-negotiable.

    Regarding the proposal itself, you mentioned an uptick in leads and website traffic correlated with past conferences. How many sales have resulted from these leads? Can you give an average number of paying customers acquired as a direct or indirect result of each conference so as to ascertain the ROI of continued sponsorships?

    Regarding cost, these sponsorships have been billed as co-branded Dash/Alt36 marketing. However, it appears that Dash is expected to cover the entire cost in exchange for a partial share of the spotlight. Understanding that this may seem like semantics, however many other proposals compete for treasury funding while offering to promote Dash exclusively. Does Alt36 have the means to share the costs of the sponsorship with Dash?

    Finally, it has become standard operating procedure for proposals to report progress to @DashWatchTeam. Understanding that this entity was not in place at the time of the original Alt36 proposal, many masternodes may not want to take on further projects without a reliable mechanism for keeping track of them now that such a mechanism is available. Would you consider working with Dash Watch on regular status reporting?

    Thank you for your time!
     
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  10. ThirtySix

    ThirtySix Member

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    Thank you for the comments and concerns regarding the proposal. We understand it has been difficult to review our true progress since we've been cautious about sharing partnership/integration/client names in public forum. However, we want to make sure the network understands more into where we are as a company and all of the efforts that have gone into getting us to our current beta stage. Our entire company is dedicated to making Dash the top transactional cryptocurrency, with cannabis being our first major industry. We've been very cautious that our proposals are for growth related activities, not salaries or other operational costs. We are in the middle of our capital raise that has seen some hiccups, but we are getting closer to receiving outside funding that will provide the support we need from technical positions, sales + marketing positions, compliance, legal etc. We are putting together a response now that will go over information we have not openly released in the forums and show tangible videos demonstrations. We will continue to monitor the comments as we put this information together.
     
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  11. solarguy

    solarguy Active Member

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    I appreciate that some partnerships and strategies have to be shrouded in secrecy for a time. But I think that time has to be over.

    I, and many others in the community would very much appreciate the live demo and tangible proof of your forward progress. If we get those two things, I think your proposal has a substantially better chance of passing.

    Good luck!
     
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  12. thedesertlynx

    thedesertlynx Active Member

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    Sounds good, looking forward to seeing what you have to show.
     
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  13. Unstoppable

    Unstoppable Member
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    I will vote no unlesss all questions posted by those above are satisfactorily answered, here, in text, not in a video.
     
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  14. Name3

    Name3 Member

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    What possible reason is there to justify this, other than being on a power trip? As long as they answer all the questions satisfactorily why would you care whether it is in video form, text form, or as a podcast? What matters is the questions get answered.
     
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  15. TroyDASH

    TroyDASH Well-known Member
    Masternode Owner/Operator Moderator

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    For me, text format is way easier to quote or refer back to, and makes it faster and easier to analyze. I wouldn't make it a requirement but as a MNO I appreciate when proposal owners are able to present their value proposition succinctly in text format.
     
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  16. strophy

    strophy Administrator
    Dash Core Team Dash Support Group Moderator

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    Thank you for posting this as a pre-proposal for comments before going straight to the network. Any questions I had have already been asked above, so I look forward to your response.

    Just a quick note that it is possible to verify that a business goal has been met without disclosing confidential details by working with Dash Watch. Several other proposals disclose private details to Dash Watch with the understanding that they are trusted in the community, so if they say they have verified a business objective, then voting masternodes will accept that without the proposal owner needing to publicly disclose anything.
     
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  17. akhavr

    akhavr Active Member
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    Re my questions, I consider Alt36 project be of much importance to Dash ecosystem. Yet, both as MNO and an operator, of a project, funded from the Treasury, I see some drawbacks.

    Q1 touches the discrepancy between planned spending and requested funding. While we all would like to have cash on hand, the budget right now is tight, and, since Treasury provides funding in form of grants, it's important to correlate actual spending with funding requested.
    Q2 is again about 1year planning horizon. For the last 12 month Dash exchange rate to USD fluctuated 10x, not 5%. Even for last week we've got 7%+ volatility. Not accounting for this is either a weakness in planning or - see Q3.
    Q3. The amount requested is substantial. If it would be immediately sold for USD, it will show itself in a lower exchange rate, which is already low enough.

    I can skim through a text reply on mobile, while in transit, in a minute, focusing only on the substantial parts. Video requires 100% attention and thus I likely will skip it and consider a non-answer. That's why, for example, TenX regular video updates are great, but for project fans, not me as an user.
     
  18. Bitaccess

    Bitaccess New Member

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    Intriguing project @ThirtySix...I'll be keeping an eye on this.
     
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  19. ThirtySix

    ThirtySix Member

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    We have put together a document that we hope addresses most if not all of the concerns mentioned in this thread, as well as messages that were sent over directly. We value the relationship with Dash, and believe we are at a stage where we now need to start sharing more information and clear data.

    Please refer to some of the highlighted areas in the document:

    Pages 6 and 7
    that cover some of our integrations + partnerships, demos and traction.
    Pages 11 and 12 for licensing and compliance.
    Pages 15 - 18 for some Q/A

    The information in the document was pulled from a lot of the content we share with investor groups.

    Click here to view.
     
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  20. thedesertlynx

    thedesertlynx Active Member

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    Thank you for your response @ThirtySix , the information included was helpful. If I'm understanding correctly, 25 cannabis businesses have been set up to transact B2B using Dash at this point, while 0 are accepting Dash payments from customers as this integration is not completed yet? Also, since no figures of transaction numbers or values have been included, I'm assuming that none yet have taken place, is this correct?

    Please understand that these figures likely are the most important metrics for masternodes to decide on the ROI of continuing proposals, which is why they are repeatedly requested.

    Additionally, the some of my questions remain unanswered. I left the unanswered questions quoted below:

    Thank you again for your time, and I eagerly await your concise responses!
     
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  21. Quansen

    Quansen New Member

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    It appears that alt36 uses dash only as a payments rail to push around fiat values. Dash seems to be held for the fewest time possible. As such many transactions on the alt36 platform won’t directly lead to an upwards pressure in dash price.

    I don’t necessarily see this as a negative as the platform simply wouldn’t be viable without a stable store of value. This strategy from dash’s perspective seems to be the most promising to slowly penetrate stable currency markets.

    Can you confirm that businesses and end consumers have the option to chose dash exposure while using the platform when the demand for dash as a store of value arises at a later point?
     
  22. ThirtySix

    ThirtySix Member

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    Yes your understanding is correct. All accounts have the option to auto convert or stay in Dash. This is a setting the account holder controls on our portal.
     
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  23. toknormal

    toknormal Active Member

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    I would be unlikely to vote for this I think.

    I've never seen a single Dash blockchain transaction generated by the Alt36 platform in a live commercial environment - ever.

    So for me it's a bit premature to be splashing figures of near on $100k for airline tickets and $half a million for conference sponsorships. Maybe try to find even 1 person who wants to buy some hash with Dash first ;) Then show us a video of them doing it, the software processing it, the merchant liking it, and the blockchain munching it.
     
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  24. Stealth923

    Stealth923 Well-known Member
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    Hows about you focus your time and money into existing integrations, get them completed so you have actual use cases as evidence of a working product. Get the partners you have in the queue expedited and integrated then come back and ask for more money.

    Right now you want to splash big money around at conferences when you have zero real world proof of your product working for every day merchants/customers.
     
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  25. ThirtySix

    ThirtySix Member

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    We are focusing a large amount of our time on existing integrations and getting clients participating in the beta period. The conference sponsorships listed in the proposal are planned for all of 2019, broken up over 3 monthly payments. We are open to splitting this up in to more than 1 proposal, but wanted to make sure we captured on the opportunity with the Andfriends sponsorship/partnership. There is a lot of preparation that goes into making that a success - starting now, some of which includes integration work. Prior to submitting this pre-proposal, It was unknown if the network preferred everything being submitted in 1 proposal or multiple.

    There is a lot of momentum going right now with the marketing efforts, in order to capture on the most value and funds already spent, we want to continue to move on revenue generating and growth related partnerships. The marketing efforts continue to create validity with the Dash + Alt Thirty Six brands for existing partners and future clients. There are several aspects that go into making a business successful and multiple areas need to be focused on at the same time to increase substantial adoption.

    Since we have just recently opened up the Beta, transactions with registered merchants can now occur. Everything seems to be forming into a snowball effect with the business side from partnerships, integrations, merchant demand for the product and investment avenues. We strongly feel it would be a mistake to not present these opportunities + partnerships to the network to request support. If the network would be more likely to approve the request if it were broken up into more than 1 proposal, and then re-evaluate the remaining requests for 2019 in a January or February voting cycle, we could move forward that way. The first piece of the proposal would include the request for AndFriends and remaining proposal or proposals would include the remaining requests.

    Our purpose of promoting through marketing requests is achieving companies and customers as a user base fully engaged to use the platform and process with Dash. We are committed to advocate a Dash exclusive platform which includes bringing the right opportunities together to make this happen.
     
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  26. Arthyron

    Arthyron Active Member
    Masternode Owner/Operator

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    @ThirtySix -- Hello, and thank you for your pre-proposal. Most of the more significant questions have already been asked by others or in the compilation to which you responded. Some additional questions I had:

    1. I was looking over the deck for the Weed Experience and noticed a number of A and B list celebrities mentioned. Could you elaborate on the capacity in which they will be involved? Will they be present for the event, posting on social media about it, licensing their music for it, etc?

    2. It's been asked a few different ways, but when can we expect to start seeing actual activity on the blockchain so we can begin to assess if and how much funding we want to allocate to your marketing efforts? I understand there were some obstacles and hurdles and that integrations take time, but that is I think the biggest determining factor in whether or not we'll continue to fund these efforts. You've built this great system, and secured some ideal partnerships, but we want to actually see it in action. Maybe you could reach out to some of your partners and get them to record themselves or see if there are any customers willing to do a video review of using your system or combined systems?

    Lastly, more a statement than a question, but you expressed willingness to potentially break up your budget requests in to separate proposals above. Like I said, more than anything, I think most MNOs are chomping at the bit to see the activity and confirmation from (2) that this was a worthwhile venture for the DAO. I believe your proposal would fare better if broken up this way, particularly if demonstrable activity increases over the duration of the first proposal and we see solid evidence in the form of actual use by your completed integration partners.
     
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  27. nodalsoup

    nodalsoup New Member

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    Thanks for all the answers, time and effort you have put in so far - but simply put, the ignoring of questions about transactional data is really starting to bother me. Voting no until this is addressed in some way.
     
  28. ThirtySix

    ThirtySix Member

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    We’ve mentioned the beta process has just started. Transactions have been run but nothing substantial in a live environment. Those live scenario transactions have just started. The traction worth mentioning are register merchants, we are now focusing on live transactions and additional registered accounts in AZ and CA. We should be loading a demo that includes a live transaction from the CannTrade portal tomorrow.
     
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  29. Fiicus

    Fiicus New Member

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    Looking through the dropbox thing alt36 posted, it seems that a lot of stuff is supposed to be happening this month and next, so Q4, 2018. Webjoint, Blaze, ATMs/Kiosk. If I've read things correctly, there may be 1 conference coming live in January, but basically none of these conferences are happening before these things should be going live.

    So let's see if they can hit a deadline, considering they've oversold, under delivered, and constantly missed self imposed deadlines, I don't see any reason to fund this unless they actually deliver for once.
     
  30. ThirtySix

    ThirtySix Member

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    The Alt Thirty Six team has delivered on major deliverables and milestones. Any delays have been explained to the network and in more detail to Dash Core. The primary delay was going live due to legal and compliance reasons. Thankfully we accepted and listened to the legal advice to enhance our compliance policy, register as an MSB and MTL as each state requires. If we had not gone through this additional due-diligence review or implemented additional compliance measures prior to processing transactions, we could very quickly have ended up with cease-and-desist letters from the federal government. Payza is a prime example. Payza was hit by the federal government for operating as an unlicensed money services business.
     
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