Sunset Roll powered by Dash Summary Sunset Roll powered by Dash is a proposal that unites all members of the Dash Venezuela Community, with the joint goal of organizing Dash as a respectable institution and enhancing it as a brand by merging it with the most popular music festival in the country to resemble emotion and convenience, reliability, security and a trustworthy option of the highest standards. With an expanded and dedicated team, special alliances with merchants and local exchanges and an important marketing strategy, we plan to make of Lecheria a Dash capital of the world. During this event we expect to open wallets to more than 10,000 attendants with a market capitalization of more than $230,000. Starting with $60,000 in ticket sales managed and sold throughout one of our proposed solutions Dashticket.org, $100,000 in consumption during the event to be traded over our proposed offline payment solution (NFC Android App), $70,000 in extra capitalization as all supplier logistics will be paid off in Dash and incredible footage and multimedia content that will stay within the community. Where we are now Venezuela has become one of the leading countries in the world on cryptocurrencies mainly because of the country’s economic plunge which has created a series of problems for everyone especially when it comes to finances and the recurrence of cash shortages (money circulation), the restrictive exchange control (for international trade) and the lack of POS systems in local commerce establishments, this situation has set the tone for venezuelans to look for other alternatives to trade for goods or services or simply store value, converging towards crypto with Bitcoin being the primary option for now. The Problem Venezuela has a huge potential because of its unique set of conditions but even though many people have turned to crypto to get over the hyperinflation crisis, there are still many that remain isolated from all the benefits this technology has to offer. Despite of all the money Dash Treasury has invested in Venezuela and the great work done by community members in this country, still the name Dash has not gone viral yet, Bitcoin is still the most popular cryptocurrency in Venezuela as in the rest of the world. Our Proposal Create an experience great enough to allow thousands of people to come together in a place where they can have fun and use Dash with ease, so that it would forever stay in their imagination as a great memory that embodies emotion and convenience, reliability, security and a trustworthy option of the highest standards. How? 1) To create the Experience: Sunset Roll powered by Dash Sunset Roll is the most important music festival in Venezuela according to the country’s most influential media outlets with 4 successful editions so far Sunset Roll has created a reputation for combining amazing outdoor locations, great national and international musicians, plastic artists, food courts and even giant hot air balloons attracting more than 8.000 attendants from across the country in their last edition. The idea is to take advantage of the enormous influence Sunset Roll has to offer and bind it together with Dash in order to create a unique experience throughout a Premium Sponsorship that involves collaborative marketing (co-branding). 2) Prepare & Spread the Word: Conference pre-event (Road to Sunset) In this process that we call “Road to Sunset” we plan to organize a Conference & Fair that can stand as a simulated scenario of the real thing, by presenting some of the local artists that will perform and set the mood and have a fair area where the merchants can present their services or sell their goods with Dash. The Goal: User Experience Our goal as Dash Community is to create a consumer experience in our activities meaning that we must enable the conditions for that experience to happen in the most efficient and simplest way possible for the user so they can ultimately adopt Dash as their regular payment option. During our events we will require tech solutions to carry out this ideal and a qualified development team ready to work rapidly. 1) Website for ticket sales with dash (Dashticket.org): a website developed exclusively for the purpose of the attendants purchasing their entrance tickets with Dash. 2) Develop Dash Offline Payment Solution through NFC cold wallet: is a form of contactless communication between devices like smartphones or tablets that allows a user to wave the smartphone over a NFC compatible device to send information without needing to touch the devices together or go through multiple steps setting up a connection. Both merchants and attendants will benefit from near field communication technology mainly because of the speed, faster transaction times mean less waiting in line and happier customers. Team Roster Business Plan This proposal is designed to develop over 4 stages which we also consider our funding rounds under the escrow system. Each of these stages are milestones (deliverance) that fundamentally ensure the project fulfillment. First Stage: $44.3k Development of Tech Solutions: $14.300 First Ticket Presale: 1000 tickets with a 5$ discount to Dash users ($5.000) Second Ticket Presale: 1000 tickets with a 5$ discount to Dash users ($5.000) Sponsorship Down Payment: $20.000 Second Stage: $44.5k “Road to Sunset” - Dash Conference & Fair: $39.500 Third Ticket Presale: 1000 tickets with a 5$ discount to Dash users ($5.000) Third Stage: $35k Last Ticket Presale: 1000 tickets with a 5$ discount to Dash users ($5.000) Sponsorship Full Payment: $30.000 Last Stage: $50k Event Attendants Consumption Incentive: 5$ for 10.000 attendants ($50.000) Target Dates Benefits The forecasted Return excels over $230,000 Incorporation of new users: 10,000 wallets will be created for every attendant Income on Ticket Sales: the number of attendants expected for this addition is around 10,000 people and even when we understand that not all will buy with Dash we expect at least 40% equivalent to 4.000 tickets. 15$ Ticket price x 4,000 attendants = 60,000$ market capitalization Consumption or Spending Forecast: the average for every user to consume is more or less equivalent to the price of the ticket, even considering the economic situation Venezuelans are in, it is still possible for them to spend at least USD$ 10 on food, beverages or others. $10 x 10,000 attendants (in 24 hours during the event) = $100,000 market capitalization Brand Exposure (over the line marketing): with a national media campaign of over 3 mont, included in premium sponsorship. Merchants Development: More than $70,000 of extra capitalization as all supplier logistics will be paid off in Dash More Information If you want to read the full proposal follow this link: https://drive.google.com/open?id=0BwDn2zQLGcXoNFZOcHFteGRaZlNCRG84dVZJcm0xQlJ0aGpv If you want to know more abour our Dash PLC Community follow this link: If you want to know more about the evolution of Sunset Roll follow this link: We appreciate your time reading our proposal and we hope to have your support and feedback in order to improve and make the best of this innitiative.