I'd like to restate.
I think that there is a compelling reason to re-brand. DRK is nothing at all what it used to be. The name no longer reflects IX, MNs' potential, etc...
However, if a non-sucking new name can't be found, that itself is a MORE compelling reason NOT to re-brand...
DASH sucks. If that is the best we can come up with, leave it DarkCoin and have a re-informing campaign instead of a re-branding campaign...
Or go back to calling it XCoin like it was in the beginning...
Why not eCash? Did we not batman meme "sodl your ecash when you should have hodl your ecash" already? For, like, totally reasons and stuff... Duh, it works.
Unless you come up with a cool animation of a morphing logo for Dash... "e" and "digital" and stuff blobbing into "dash" somehow... Maybe all the words like "privacy" "instant" "digital cash" etc, all the phrases DRK now embodies, just kinda fading into/morphing into the DAHS logo... It's going to get lost in translation. The dumb-masses are already having a hard time with it. They can barely tie their own shoes, and that, only with help from Siri... Reaching the general public is harder than ever since Apple has made stupidity and cluelessness fashionable and cool. They leveraged stupid in a way that no one has ever done before, and it has affected two generations now. They're so badly detached from reality that it takes a sledge hammer. Simple and heavy-handed. Don't try to be too clever, it'll go right over their heads.
Hey, George?