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Proposal: Marketing - International Outreach & Promotion

Discussion in 'Pre + Budget Proposal Discussions' started by Ryan Taylor, Jun 20, 2016.

  1. Ryan Taylor

    Ryan Taylor Well-known Member
    Dash Core Team Foundation Member

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    This is a cross-post from www.dashwhale.org/p/mrktg-intl-outreach


    In the past, the Public Awareness budget has provided for a number of different needs for the network, including conference materials, public relations, advertising, business development, and international translation services. In late March, that budget was redirected (via a vote) to prioritize the fiat gateways project.

    In an official announcement late last week, we requested a down vote of the Public Awareness budget, which is progressing. We foresee no issues getting it removed. Going forward, we plan to introduce separate budgets for each of the major areas Public Awareness previously supported. One of those areas is marketing, which includes all of our international outreach efforts.

    This marketing budget proposal will provide continued funding for our language translators. This group translates a massive amount of material on a monthly basis, including relevant news articles, videos (voiceover and subtitles), web pages, and in the near future will be maintaining local wikis and translations of our official webpage. In addition, these individuals post materials to local chat groups and social media. The four main languages covered are Russian, Chinese, Portuguese, and Spanish.

    Translators are compensated with tips based on the volume of material and other outreach they perform for the community. We have been running the program for about a year and it is effective at increasing our international exposure.

    In addition, we are beginning to sign sponsorship deals with targeted YouTube channels and website partners for placement and promotion. A small amount of funds are also used for giveaways or promotions, like a spinning wheel on 8BTC.

    The requested amount is expected to be an ongoing need to maintain these translation service, international media, and promotion efforts.

    Requested funding is as follows for the July 6th budget cycle:
    Total: 270.57 Dash

    Note: Should any funding remain after the project is complete, we will reserve those funds for future marketing projects

    Manually vote YES on this proposal:
    dash-cli mnbudget vote-many 438e47cdd5e455a768ded241ffc39d5002ffc31eb082c3dc96881401377d6575 yes
    OR from the qt console:
    mnbudget vote-many 438e47cdd5e455a768ded241ffc39d5002ffc31eb082c3dc96881401377d6575 yes


    Manually vote NO on this proposal:
    dash-cli mnbudget vote-many 438e47cdd5e455a768ded241ffc39d5002ffc31eb082c3dc96881401377d6575 no
    OR from the qt console:
    mnbudget vote-many 438e47cdd5e455a768ded241ffc39d5002ffc31eb082c3dc96881401377d6575 no
     
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  2. tungfa

    tungfa Administrator
    Dash Core Team Foundation Member Masternode Owner/Operator Moderator

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    speaking of...

    Dash now sponsoring "Ideias Radicais" - Raphaël Lima
    Brazilian YT Channel
    (139,661 Subscribers / general views per video 15k - 330k)
    https://www.youtube.com/channel/UC-NwgkrLPYmzM-xoLr2GX-Q

    Raphael is very switched on, covers the political and financial problems of brazil , libertarian, BTC, he featured us a couple of times, wants to do more (interview with evan and such)….
    This idea came out of the Portuguese community (tx @studioz ), this will be great exposure in Brazil !! ; )

    [​IMG]


    14,424 views
    252 comments
    and counting ....
     
    #2 tungfa, Jun 20, 2016
    Last edited: Jun 21, 2016
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    • Winner Winner x 1
  3. TaoOfSatoshi

    TaoOfSatoshi Grizzled Member
    Linguistic Dash Nation Founder Moderator

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    Dash Nation.

    https://twitter.com/dashnation_com/status/744956166044717056

    https://twitter.com/taoofsatoshi/status/744991962151813120
     
    #3 TaoOfSatoshi, Jun 20, 2016
    Last edited: Jun 20, 2016
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