Proposal: Marketing, International Outreach, & Promotion (Sep.)

Ryan Taylor

Well-known Member
Foundation Member
Jul 3, 2014
550
1,649
263
Scottsdale, AZ, USA
This is a cross-post from www.dashcentral.org/p/mrktg-intl-or-201609

This is a continuation of the marketing budget started in July https://www.dash.org/forum/threads/proposal-marketing-international-outreach-promotion.9218/

This marketing budget proposal will provide continued funding for our language translators, and seeks new funding to begin the process of translating our wiki and videos. The language translators translate a massive amount of material on a monthly basis, including relevant news articles, videos (voiceover and subtitles), web pages, and with the additional funding, will be maintaining local wikis. In addition, these individuals post materials to local chat groups and social media. The four main languages covered are Russian, Chinese, Portuguese, and Spanish.

Translators are compensated with tips based on the volume of material and other outreach they perform for the community. We have been running the program for about a year and it is effective at increasing our international exposure.

In addition, we are beginning to sign sponsorship deals with targeted YouTube channels and website partners for placement and promotion. For example, Dash is now sponsoring "Ideias Radicais" from Raphaël Lima. A small amount of funds are also used for giveaways or promotions.

The requested amount is expected to be an ongoing need to maintain these translation services, international media, and promotion efforts.

Requested funding is as follows for the September 4th budget cycle:
  • 175.05 Dash for ongoing language translation ($2,200 USD @ $12.568 per Dash based on August 17th average rate at https://bitinfocharts.com/comparison/price-dash.html)
  • 31.82 Dash to begin funding wiki and video translations ($400 USD)
  • 5.00 Dash proposal reimbursement
Total: 206.87 Dash

Note: Should any funding remain after the project is complete, we will reserve those funds for future marketing projects

Manually vote YES on this proposal:
dash-cli mnbudget vote-many 8287a569951da7d30623356365d93d6a0c657553ba3601183ea7ab2ee1a12436 yes
OR from the qt console:
mnbudget vote-many 8287a569951da7d30623356365d93d6a0c657553ba3601183ea7ab2ee1a12436 yes

Manually vote NO on this proposal:
dash-cli mnbudget vote-many 8287a569951da7d30623356365d93d6a0c657553ba3601183ea7ab2ee1a12436 no
OR from the qt console:
mnbudget vote-many 8287a569951da7d30623356365d93d6a0c657553ba3601183ea7ab2ee1a12436 no
 
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