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Proposal: DASH SXSW Music Festival

Discussion in 'Pre + Budget Proposal Discussions' started by feedbands, Dec 2, 2017.

  1. feedbands

    feedbands Member

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    Feedbands proposes to throw a music festival inside of the greater South by Southwest music festival which is attended by nearly 100,000 people. We will showcase absolutely phenomenal independent musical acts in a highly visible location while offering excellent craft microbrew beers for $.25, and vinyl records of any performing artist for $5. The only way to buy records and beer will be to pay with Dash.

    This promotion will reach the nearly 100,000 engineers, developers, startup founders, CEOs, journalists, filmmakers and their friends who attend SXSW. By using Dash on transactions valued at less than a dollar, this market segment will not only become educated but experience first hand two of the most important features and use cases of Dash: instant transfers and near-zero fees.

    This year, SXSW guests and speakers include: Mark Cuban, Guy Kawasaki, Peter Thiel, Walter Isaacson, CNN’s chief correspondant, the VP of Amazon Web Services, the producer of the Daily Show, and so on. See here for a complete list of notable attendees: https://www.sxsw.com/conference/featured-speakers/. Previous speakers and attendants include Snoop Dogg, Steve Martin, Barack Obama, J.J. Abrams, Malcolm Gladwell, Neil Young, Sean Parker, Seth McFarlane, Kevin Smith, Mark Zuckerberg, and the list goes on and on: https://www.sxsw.com/about/history/

    As the battle for cryptocurrency rages on, very few people today use digital currency in any real world situations. We will create an environment that draws people in, holds their hand as they sign up for a dash wallet, sell them dash, and then let’s them transact with it. .


    ABOUT SXSW
    SXSW happens once per year in Austin, Texas, from March 9 to 18th. It is attended by nearly 100,000 of the most technologically influential people in the United States. It is a music festival, a technology festival and a film festival all rolled into one. Tickets range from $825 to $1650. Lodging in hotels averages $800 per night. It is one of the largest gatherings of technologists, musicians, filmmakers, influencers, tastemakers and journalists. Many notable startups have launched there including Twitter and AirBNB. People attend for music, to see the new products being launched, to watch films and to drink beer. The fact that tickets cost over a thousand dollars and lodging costs about that per night is a sign that it is attended by the tech-elites, engineers and ceos and founders of the world. These are the very people building the companies that we want integrating Dash in the future. These are perhaps the most important people to whom we can communicate Dash’s benefits.

    At night, the city comes alive with music. Every bar and restaurant has live bands playing. Every band that takes their career seriously figures out a way to get to SXSW and play any gig they can take. Feedbands is uniquely positioned to have some of the best music at the entire event.


    About Feedbands
    Feedbands is a platform created to identify the best independent musicians. We stream music on our site, our members vote and the top voted artists get pressed to vinyl. Since we started in 2012 we have released over 50 vinyl records and have put on countless live shows and concerts in the cities we have had presences in over the years. Throughout our company’s history, we have only gained momentum and attracted bigger and better artists. We work exclusively with independent artists, meaning if an artist is on a major label, we do not work with them. We exist to draw attention to the truly incredible artists that don’t have a major corporation backing them.

    The Proposed Project: Draw people in with music, demonstrate first hand how Dash can be used for small transactions

    The purpose of this proposal is not just to get people using Dash in the real world, but to demonstrate to tech evangelists, CEOs, engineers and founders that Dash transfers instantly and with almost zero fees.

    First, we draw them in with a collection of the most talented artists found anywhere SXSW (this is not blowing smoke and it is not subjective: our platform was created to identify these artists and it works great). No one will be able to resist stopping into our event space while passing by.

    Next, we offer the most delicious hand crafted micro-brew for just $.25 as well as the coolest looking hand pressed vinyl records for just $5.

    The catch: Any record or beer that anyone would like to purchase must be paid for in Dash. These records sell in our online store for $25 but here will sell for just $5 in Dash, and beers that typically cost $7 will cost just $.25 in Dash. Spending 25 cents in digital currency will be a powerful way to directly demonstrate the benefits of this revolutionary financial technology to some of our most important gatekeepers.

    We will have a booth and staff set up on site to help people create Dash wallets on their mobile phones and show them how to spend it and communicate clearly it’s benefits. They’ll leave understanding that they can transfer instantly, that the transfer fees are low or non existent, and that there’s a treasury to fund Dash’s expansion. We will take their money on site, cash and credit cards, and transfer Dash to them so their wallets are loaded and ready to go and they can spend it.

    For these folks, these engineers, ceos, founders, filmmakers and journalists, it will likely be the first time they spend digital currency on something in the real world.

    Do we want Bitcoin to be the only cryptocurrency people can spend at this years SXSW?
     
    #1 feedbands, Dec 2, 2017
    Last edited: Dec 6, 2017
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  2. feedbands

    feedbands Member

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    Update: We're reaching out to festy since this is the exact use case for the tech they've built out.
     
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  3. ampp

    ampp Member

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    I'm not too familiar with the SXSW and have been planning to go eventually. I understand the event is very multi-faceted, is it also worth just sponsoring the entire event also? Many companies out there got started or had a big boost after their SXSW events.
     
  4. feedbands

    feedbands Member

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    It's true, Airbnb and Twitter both launched at SXSW. It's the single biggest music and tech event in the entire United States.

    Feedbands has a huge upper hand here, in that we can put on a SXSW musical showcase with the following artists who's records we've released:

    Tank and the Bangas - 2016 tiny desk winner:



    Records in stock and can sell for dash at event: yes

    Faded paper figures - featured on grays anatomy:



    Records in stock and can sell for dash at event: yes


    The Vliets:



    Records in stock and can sell for dash at event: yes

    Brother grand:



    Records in stock and can sell for dash at event: yes

    Be Calm Honcho:



    Records in stock and can sell for dash at event: yes

    Amycanbe:

    https://m.youtube.com/watch?v=KhitVPJCvMU

    Records in stock and can sell for dash at event: yes

    There are many many more stellar artists we can bring in as well. We've released over 50 artists based on votes from our members and we have everything necessary to put on an incredibly well received event and get people actually using dash to buy these records.

    One thought is to sell the records for $5 or $10 in dash, which is a damn good deal because they typically sell for $25.

    This event would have a large impact and make an emotional connection with the audience. These are hands down the most talented unsigned artists in the country and world and, placed next to hotel Vegas, we could be an incredibly popular and extremely visible segment of SXSW.

    Right now there is a battle happening for a cryptocurrency to serve the music industry and its artists. This proposal also offers a platform, a literal stage, to make the case for dash to be that solution.
     
    #4 feedbands, Dec 3, 2017
    Last edited: Dec 3, 2017
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  5. Ftoole

    Ftoole Member
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    So how much are you looking for to have dash sponsor this?
     
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  6. feedbands

    feedbands Member

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    The costs for the space, the artists, and the marketing materials. I will get all the costs and agreements from artists before submitting an actual proposal. We're definitely looking at less than a hundred dash.
     
  7. Ftoole

    Ftoole Member
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    Cool definitely get with feisty. Sounds interesting.
     
  8. feedbands

    feedbands Member

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    I did send an email to the address on their site, of course if anyone has a more direct contact I'd love to have it.
     
  9. Pietro Speroni

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    Dash Address:
    XsSU7489b1N3F2JCiJ6guBCk1cYuxAEhBQ
    I am not very much into spending tons of money just to have the name DASH written some place. If instead all the buying and selling in the festival was done using DASH, so participants were required to have a wallet and buy some dash, and use them, then it would be a different ball game.
     
  10. feedbands

    feedbands Member

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    That is exactly the proposal. We have vinyl record inventory of every artist who would be performing and the only way to buy them or anything else would be with dash *and* we would price them very cheap, $5 or $10 (or even just $1) to add extra incentive to get dash and buy a record.
     
  11. Pietro Speroni

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    Dash Address:
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    And what about the drinks?
     
  12. feedbands

    feedbands Member

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    Everything sold within our gates would be for dash only. No USD accepted.

    What would be really cool is to offer $1 beers so there is a huge incentive to get dash and drinks in our gates.
     
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  13. Dashmaximalist

    Dashmaximalist Active Member
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    sounds great ! how would you get people to exchange their cash to dash ? whats the total expected foot fall ?
     
  14. feedbands

    feedbands Member

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    What would be the easiest way is to have a booth upon entering that handles it for people. We could sign people up for Dash Wallets right there and add Dash. We could also hold Dash on hand so that once people sign up for a Dash wallet (which only takes a second), we could take their cash and instantsend Dash to them. However, is it legal to do this? Would we need a money transmitter license to do this? Can we legally accept cash and give them Dash to use? If not, what's the easiest way we can load folks up with $20 of dash?

    What if everyone who came got a free $20 in dash to spend? If they wanted to spend more tomorrow they'd have to buy some bitcoin, transfer to bittrex/polo, buy dash, transfer to dash wallet.

    If we could work things out with Festy it would make it even easier for contactless payments via dash. Haven't heard back from them yet and not even sure if it's possible for them to supply us with the gear we'd need. The festival is in March so we have time. But Festy isn't necessary as long as they can create a dash wallet on site and we can take their money and give them dash.
     
  15. Dashmaximalist

    Dashmaximalist Active Member
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    you might not need money transfer license coz people will not exchange dash back to usd with you but better to get clarified on that.

    There are two big issues here , people might not carry a lot of cash on hand which means you need to be next to an ATM machine second handling lot of cash is a bit of problem per se , but what you could do is sell cash back to the merchants right away :)

    pre loading dash wallets with $20 would jack up the cost a lot i presume , what is the expected foot fall ?
     
  16. feedbands

    feedbands Member

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    We have an existing merchant account that would let us swipe cards, so we could technically swipe their card for $20 and give them a $20 dash wallet. We could accept cash and swipe.

    The location I am scouting is right next to one of the most popular SXSW venues in east austin - hotel vegas. Foot traffic would be in the tens of thousands for the week.
     
  17. Dashmaximalist

    Dashmaximalist Active Member
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    sounds great , don't let people swipe more than $100 or so ( there will be a charge back risk ).

    now post the official company details etc , can't wait to vote yes for your proposal.

    if this goes well , you should get start an offical dash event sponsorship team :)
     
  18. Dashmaximalist

    Dashmaximalist Active Member
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    dash should the main sponsor for major fests and if we make people pay in dash for all the events , we would make a killing in terms of promoting the coin ...

    i would definitely recommend giving free drinks for those download the wallet
     
  19. feedbands

    feedbands Member

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    I mean that's just it right, we don't even need to give free drinks, we can give .50 drinks or $1 drinks, just pay in dash. They definitely need to pay for drinks, they should definitely be the cheapest drinks anywhere at SXSW, and they definitely need to pay in dash.

    Although maaaybe one free drink when you get the wallet wouldn't hurt ;)
     
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  20. feedbands

    feedbands Member

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    For those wondering the value of getting Dash out there to SXSW, this year guests and speakers include Mark Cuban, Guy Kawasaki, Peter Thiel, Walter Isaacson, CNN’s chief correspondant, the VP of Amazon Web Services, the producer of the Daily Show, and so on. See here for a complete list of notable attendees: https://www.sxsw.com/conference/featured-speakers/. Previous speakers and attendants include Snoop Dogg, Steve Martin, Barack Obama, J.J. Abrams, Malcolm Gladwell, Neil Young, Sean Parker, Seth McFarlane, Kevin Smith, Mark Zuckerberg, and the list goes on and on: https://www.sxsw.com/about/history/

    These kinds of folks, and their friends, are the type of people who regularly attend SXSW. They are founders, CEOs, engineers, developers, filmmakers, journalists, and influencers.

    Getting in front of these types of folks will be invaluable. They can have their first experience actually using and spending dash while enjoying phenomenal music and becoming educated on the instantsend and near zero transaction fees.

    In addition, we will contractually require all the performing artists to promote DASH via their social media channels. Collectively they have an audience of nearly 1 million.
     
  21. oaxaca

    oaxaca Well-known Member
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    feedbands Just sell this hat for $20, and as a free gift you get $20 worth of Dash. No money transmitter license required.

    [​IMG]
     
  22. ampp

    ampp Member

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    I have trouble trying to figure out how your festival within a larger event fits. I understand there to be many simultaneous events but i don't have context on who is the biggest one(scale) etc.

    Obviously we want to target our tech demographic first but it's hard to gauge how many people will be going to your event. Ideally you would want to gamify the system by collecting dash or vouchers for dash in other places at the event to draw them to you.

    You offer a platform within a event to encourage a larger understanding of dash than just sponsoring SXSW only. When we do event's we want to have a landing zone for people, be a booth, meetup, or another event. What would it take to also be a primary sponsor to all of SXSW, that way it could be driven to your event?

    I prefer a more passive approach then to force anything on anyone. You could do this with paper wallets, and give those out for every item sold as a bonus. And draw the money back if it is not redeemed by the expiration date.
     
  23. Dashmaximalist

    Dashmaximalist Active Member
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    its getting better and better , the big question can you prove that you are a key member of this sxsw festival ? i think then we are all good to go ..
     
  24. feedbands

    feedbands Member

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    Yes that is brilliant
     
  25. Dashmaximalist

    Dashmaximalist Active Member
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    lol , well said
     
  26. feedbands

    feedbands Member

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    Great question. For folks who have never attended SXSW it's hard to understand what it is. It is not like any normal festival where you enter and you are inside its limits. It sprawls across all of Austin for the week. One speaker might be in the conference center. Another might be at a University. You literally get a booklet half an inch thick of the 1000 product launches, speakers, and artists performing and it is all spread out across the city and literally impossible to make it even to a fraction of it all.

    Bicycle taxis number in the thousands, uber rates surge, and Airbnb books out completely for the entire city. There are so many people everywhere. Setting something up that's highly visible and having great music to draw people in is going to be WAY more effective than having a line in their booklet which people tend to abandon anyway save for a few notable speakers they want to see, etc.

    I understand the urge and desire to sponsor the festival directly, but honestly that would increase the cost into the millions. This approach, by SXSW standards is small and conservative and gets us the most bang for the buck. The artists each cost a few thousand instead of a few hundred thousand. And might I add these artists have collective audiences themselves of hundreds of thousands of people on social media and will promote dash.

    However I can certainly get quotes from the organizers of SXSW. Becoming an "official" sponsor means they'd simply put the dash logo in their booklet and list our events in the official booklet. I feel like it would be a waste of hundreds of thousands of dollars and we would draw just as many people anyway but I'll reach out to them and see if it's not too late for that.
     
  27. Dashmaximalist

    Dashmaximalist Active Member
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    all good , what is the ask , how much money are talking about ?
     
  28. feedbands

    feedbands Member

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    Still waiting to hear back from the event planning vendor providing stage rental / sound rental / amplified music permit / alcohol permit and signage. Right now we have commitments from 15 bands which will cost $60,000 to fly them out and put them up, the parking lot costs $25,000, so we're up to $85,000 but after we add all the other rentals and licensing stuff from the event planning vendor it could double to $160k or so and that's before any official sponsorship.

    I did reach out to SXSW organization and proposed that DASH be the official cryptocurrency of SXSW and for branding in the event book and listing of the event as an official one. I'll post it here when they get back to me.

    Luckily some of the staff in the official SXSW orgnanization are Feedbands members so I have their personal contact & they've put me through to the right people and I'm discussing with them now.
     
    #28 feedbands, Dec 6, 2017
    Last edited: Dec 6, 2017
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