Project proposal - Understanding the barriers to adoption of Dash by UK businesses and merchants

CaptAhab

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@craigums thanks for the review of the proposal. We liked the emphasis generally on the need for targeted and measurable results. And noted the suggestion on reporting on results. We will be looking to replicate in other market sectors.
 
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CaptAhab

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We are on target with project milestones.



The Jeweller Magazine published the Dash article on 16 October


The survey was issued to National Association of Jeweller's membership on 18 October and responses are being submitted.


The NAJ will be conducting a social media campaign to further promote the DASH project to the sector.


The NAJ are issuing a press release next week, to give the project increased publicity.


We have contributed to an in depth article in Jewellery Focus on cryptocurrencies which will be published in November. This followed our issuing a press release on the project to them and has galvanised their interest in this area.


We have begun work on the integration project. This will initially consist of interviews with those survey respondents who indicate their willingness to discuss integration of Dash payments into their business processes.
 
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jimbursch

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Thank you for the update! We are looking forward to hearing about the survey results.
 

CaptAhab

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Understanding the barriers to adoption of Dash by UK businesses and merchants

November 2017 update


The project is on track and progressing well.


Progress

Stage one


The Jeweller Magazine published our article on Dash on 16 October 2017 - see here for copy of article. We developed the survey with input from the Dash Community. The survey was issued to the National Association of Jeweller's membership on 18 October 2017.



Stage two


Raising the profile of Dash.
We secured good coverage of the survey’s launch in the Jewellery sector Trade Press.


https://www.retail-jeweller.com/new...rticle?blocktitle=Latest-News&contentID=18229


https://www.jewelleryfocus.co.uk/20800-naj-dash-digital-currency-survey


http://www.professionaljeweller.com/naj-partners-dash-digital-currency-survey/


https://jewelleryoutlook.com/index.php?option=com_content&view=article&id=2134


In addition Dash is being featured in an in depth feature in Jewellery Focus monthly review that was published in November for subscribers only. This was a result of our work in this field.


Survey

The survey closed on 13th November and we have had responses from 201 companies. The survey took an average timing of about 17 minutes to complete. We received 41 complete returns and 160 partial responses - which provides us with a useful pool of information to draw from. Respondents came from across the sector, and from a wide range of turnovers, including some of the largest UK firms in the sector.


Next steps

We are beginning the analysis of data with a view to reporting back to the Dash community. Our report will include identification of key issues and barriers sighted by merchants and an outline of issues we need to progress.


Emerging themes include - education, security, costs, knowledge, and inevitably compliance concerns. We are pleased by the number of people who are open to the possibilities of using Dash in their business. We have been in touch with the Core team regarding the work that has already been done on KYC/AML compliance.


Integration studies


We have had multiple expressions of interest from companies seeking to be involved in the integration projects. We will take steps to progress these in December, but most likely these will be taken forward in January, due the the Christmas season being the busiest time of the year for this industry.


Financial position


The Dash price has moved favourably and in light of this the project will use any surplus to carry forward and subsidise the next steps.


Next steps

During December we will

  • analyse the survey

  • make contact with winners of Dash who took part in the survey and set up winners with wallets and transfer Dash ( 5 Dash for one winner and nine runners up with 2 Dash each).

  • Attend the awards dinner, representing Dash, which should generate further trade press coverage

  • Begin integration studies
In January we will;
  • continue to conduct the integration studies and report findings, with proposed next steps
 

dashinstant

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Sep 25, 2017
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Great to see this project on track and milestones being reported. Please keep it up. Wouldn't it be great if you get some Retailers to adopt dash in the New Year? I expect that this would give more opportunity for Industry related press articles... What do you think?
 

CaptAhab

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December 2017 Update

In line with our project proposal, during December we have carried out the following;

Analyse the survey
We have a draft report prepared on the survey results, which includes proposed next steps informed by the responses received. We will be including specific worked up proposals on key areas of work and will be having further discussions with the NAJ’s new Chief Executive who takes up appointment in January.

These include important areas of work around overcoming negative perceptions of cryptocurrencies and extending awareness of Dash pre- Evolution, to make the ground ready for mainstreaming adoption post the Evolution release.

Make contact with winners of Dash who took part in the survey and set up winners with wallets and transfer Dash ( 5 Dash for one winner and nine runners up with 2 Dash each)
Dash winners were randomly selected and contacted in December. We have set up 6 of the 10 wallets and their funds have been sent, and we will be working with the other prize winners to set up their wallets in the New Year. We are in the process of preparing a press release to be issued in January by the NAJ.

Attend the awards dinner, representing Dash
We attended the NAJ Awards evening on 7 December 2017. Dash was the headline sponsor for the NAJ Awards event - http://www.naj.co.uk/en/naj-awards-2017/. We included this article in their Awards event brochure.





Since then we have been approached by others in the industry seeking Dash sponsorship for industry related initiatives - we will be considering this as a potential route for Dash for further exposure within this important sector. However the key to a sponsorship function is access to members and Dash must be mindful of this with future work. In our view it is not viable to simply offer sponsorship without other work included as part of a package.

Begin integration studies
We have had multiple expressions of interest from companies seeking to be involved in the integration projects. We have made contact with merchants who expressed an interest in participating in these feasibility studies and will be progressing these initially with 4 merchants during January.

The survey asked whether there was an appetite for a Technical forum/seminar, and there was not a great deal of interest so we are proceeding with feasibility integration studies as a better route.



.
 

GrandMasterDash

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Jul 12, 2015
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On a loosely related note, it would be cool if you could get BullionByPost to accept dash.
 

CaptAhab

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Great idea, i will look into it.
 

Mike Crypto

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The survey is a bit long. I like the proposal in general, you are moving in the right direction.
 

CaptAhab

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Completed Project Report - Understanding the barriers to adoption of Dash by UK businesses


Our first project Understanding the barriers to adoption of Dash by UK businesses and merchants in the Gold and Jewellery Sector has been completed with all milestones delivered;
  • Promote Dash and this project to UK gold dealers and jewellers, alerting entrepreneurs and Chief Executives that digital cash, specifically Dash, is heading their way.
  • Survey the 2200 NAJ members on their attitude and plans for future use of Dash, and what’s stopping them using it.
  • Incentivise completion of the survey by providing a Dash prize to 10 respondents. First prize 5 Dash with 9 runners up getting 2 Dash each. Capture data on companies who wish to explore becoming Dash merchants.
  • Undertake feasibility studies conducting technical assessments with four companies to understand their existing online sales processes and the size of the task in signing them up as Dash merchants and develop an outline plan for implementation. If we do not have enough viable interest we will offer a free technical seminar to all interested members.
  • Report back findings to Dash community and development team, to inform future work
The report of that project is available here or https://goo.gl/xYb2nr and demonstrates that our measures of success for this project have been met. With an increased awareness of Dash within this specific business community and its Trade Association, an understanding of the barriers to adoption of Dash by this sector and an Identified group of businesses who would like to become Dash merchants.

The outcomes of the survey of NAJ members carried out in November 2017 suggest a number of key areas to address. We were pleased by how receptive some of the sector are to progressing work with Dash. Top line is “If we build it they will come”. In our view there are no insurmountable problems identified in the survey. We believe that post the Evolution release there is fertile ground in this sector. This is good news.

We identified issues, both practical and perceptual, that need to be addressed. We propose distinct, but interconnected, work streams forming the project Overcoming the barriers to adoption of Dash by UK businesses. The National Association of Jewellers have confirmed they are happy to consider partnering with us on next steps. We will submit a detailed costed proposal in February for this project to include these work streams and lessons learned from the first project;
  • Integration of Dash into business
  • AML (we have had discussions with the Dash Core team on this essential work stream)
  • Ongoing communication, engagement with the sector and lobbying
  • Engagement with another UK sector
  • Exploring the potential of creating a circulation of Dash with buyers and sellers in the jewellery supply chain.
Finally we would like to thank all the Masternodes for their support and input into this project.
 

handymannn

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Jul 10, 2017
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Any progress with Bullion By Post?
Thx @GrandMaasterDash. It was a shame they did not reply to the survey as we would like to have a conversation, especially because when we discussed integration with a few jewellers they agreed that buying materials with Dash is part of what they would want to do. So we are putting measures into our next proposal (unfinished as yet) to address this specifically.