First things first , we need to have solid vision for dash and follow a strategy accordingly, Crypto in the current scenario has two big places to go , the super rich and super poor , the super rich are struggling for good returns with bank rates near zero ) , the super poor have horrible inflation
we need a solid strategy when targeting poor just as we target the rich if not better ones, free/cheap dash t-shirts is one such idea.
dash tshirts when printed at scale cost less than $1, we can print like 50k or so and distribute them to the poor African countries and sell them for like 50 cents or cheaper (basically cheaper than any second hand t-shirt in their market). The idea is to let the poorest of poor wear our shirts and roam around in their communities.
what do we get out of this ?
we get brand recognition, lots of it and precisely where we need ( if you believe crypto is the best tool help the poor etc), we will have real-life walking breathing ambassadors of dash in the local communities.
Remember the poor have hard time in believing new things,so we need to keep reinforcing our brand identity and any ideas towards that are very helpful.
And it will be a great story for dash when we show the poor communities getting benefit from dash etc think about it
example of second hand market in kenya
If we want to move further up the value chain and target not so starving poor people, we need to support big league football team or two ( but this is for much bigger budgets obviously).
I believe this will be a cheap and powerful outdoor marketing idea that can instill confidence about a brand, which is very crucial if think about it ( think of all the places where you see HSBC , its there for a reason ).
This hopefully also gels well with all the privacy advocates as well