(Pre-Proposal) DASH at South by Southwest 2018 (SXSW 2018) - 6 person team


New Member
Jan 10, 2018
We propose that DASH promote itself through targeted sponsorships, marketing campaigns, a two page magazine spread, and through brand advocates at South by Southwest 2018 (SXSW 2018). SXSW is an internationally recognized and attended technology and interactive conference scheduled March 9-18, 2018 in Austin, Texas.

About Us

We are two brothers and crypto advocates who believe DASH is the future of payments. We have hands-on experience advocating and presenting at SXSW with our own tech start-up before it was acquired by an industry leader. Here is a short summary of who we are:

EJ Archuleta is a graduate of Texas Tech University with a BA in economics. He is a licensed attorney, a software developer, and a crypto enthusiast. He taught himself to code because he has a passion for software and tech. He first started using cryptocurrencies in 2013 when a friend sent him some bitcoin to check out. He enjoys sailing and spending time with his dog. EJ is from Austin, Texas.

Austin Archuleta is a graduate of the University of Texas at Austin with a degree in civil engineering. He is a software developer and crypto enthusiast. Austin has always had a passion for software and technology and is very involved in the crypto trading space. He first started using cryptocurrencies in 2014 because he saw that blockchain technology could solve many engineering problems. He enjoys playing soccer and walking his dog. Austin is from Austin, Texas.

Our planned SXSW team will include the two brothers mentioned above and an additional four highly motivated crypto enthusiasts, technologists, and strategists.

Our Technology Background

In 2013, Austin and EJ Archuleta started a software company called Scanther. As a startup, Scanther developed a broad range of products and was primarily positioned as a B2B SaaS solution for small business technology.

Scanther started out building “Smart Signs” that paired with a mobile website builder. This product attracted the attention of a Fortune 500 company with whom we eventually partnered. The Scanther Smart Sign system was featured on Mad Money on CNBC along with our partner. Here is a video link to that product:

As the business evolved so did our products. Eventually our system evolved into a mobile app builder. Our unique selling point was that our apps could be created in less than a minute using only a business name and we could create both Apple and Android apps at scale. This system attracted the attention of a few potential buyers and in 2016 Scanther was acquired by Advice Interactive Group of Dallas, Texas. Here is a link about the acquisition:


Along the way, we participated in the SXSW trade show and advocated for Scanther with great results at SXSW 2014 & 2015. In 2016 we attended the conference as well. We are experienced at SXSW and know the right places to lay groundwork based upon our previous work and connections at the conference.

Our Background with DASH. Education. Investment. Goals.

Our family loves technology and are avid DASH enthusiasts. We believe in the self governance and self funding model. We love the quick and effortless payments that protect the user’s privacy. Because of these reasons we educated and persuaded family members to invest in DASH in early 2017. As a result, most of our family members are DASH investors. Our goals are to spread the word about DASH, foster adoption, and ultimately increase its market capitalization through education and participation.

Proposal Summary

Our proposal is simple. We want to represent and spread the word about DASH in the best way possible at the internationally known technology conference South by Southwest (SXSW) in Austin, Texas this March. Being from Austin, we have seen the tremendous influence SXSW has provided to scores of companies and industries. Some notable companies that launched at SXSW are: Twitter, GroupMe, and Foursquare.

SXSW is a great fit for DASH. We know that sponsoring events and providing people with information about DASH in an exciting and influential gathering will help spread its adoption, increase its market capitalization, and generate awareness.

What is SXSW?

SXSW is an international technology conference in Austin, Texas that attracts hundreds of thousands of attendees each year. Specifically, the technology tracks relevant to DASH will attract over 75,000 attendees this year. SXSW has proven through the years to be a breeding ground for entrepreneurs, innovators, and thought leaders.

From the SXSW website:

South By Southwest dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

Here is a video SXSW produced about the conference:

Some of the notable Keynote Speakers this year are Melinda Gates, Sadiq Khan ( London Mayor), Mark Cuban (Entrepreneur), Brian Behlendorf (Executive Director of Hyperledger), Michael Dell (Founder of Dell Computers), Peter Thiel (Started Paypal with Elon Musk), and Steve Huffman (Reddit Co-Founder & CEO).

Here are the SXSW 2017 Demographics:

*All of the above images are property of SXSW.

Why is this good for DASH?

SXSW is an amazing opportunity for DASH to be in front of thousands of influencers, creative minds, developers, and innovators. Our proposal is more than just a sponsorship. We aim to attend all of the relevant events, tracks, hackathons, breakout sessions, and networking events to spread the word and printed material about the benefits of DASH and the problems it solves.

We have our team of designers and developers with over 30 years of combined experience ready to make all the necessary graphics, brochures, promotional materials, and any other required assets that will help promote DASH at SXSW.

TLDR: Promote and position DASH as a major player in the erupting cryptocurrency space to a highly successful and intelligent group of innovators and influencers.

We have already been working directly with SXSW and have put the following package together:

SXSW Accelerator Title Sponsorship - 40 DASH

Social Amplifier - 25 DASH

SXSW WorldMagazine - Two-Page Spread - 12 DASH

Conference Credentials for 6 - 11 DASH

Proposal Fee Reimbursement - 5 DASH

Content and Graphic Creation - 5 DASH

Promotional Materials (shirts, hats, brochures, and some type of giveaway item to pass out for 6 people) - 1.5 DASH

People (Comp for 6 people for 10 days) - 12 DASH

Management Fee - 3 DASH

Total = 114.5 DASH

The Accelerator Sponsorship

SXSW Accelerator is a cutting-edge, competitive showcase for entrepreneurs to present their new technologies before a panel of industry experts, early adopters and representatives from the venture capital community. The event occurs as part of the SXSW Conference, an explosion of geek culture bringing together the world’s most creative web developers, designers, analysts, innovators, content producers, programmers and new media entrepreneurs.


  • Opportunity for a representative to serve on the Advisory Board and appoint a competition judge

  • Exclusive SXSW Accelerator Premier sponsorship status in all related promotional materials and at the live event

  • Opportunity to deliver a one-minute verbal announcement at SXSW Accelerator to attendees at the start of the event each day

  • Opportunity to have a presence at the SXSW Accelerator Demo Day on March 12

  • Sponsor logo included on slideshow projected near presentation stage

  • Sponsor branding at SXSW Accelerator Awards Ceremony on March 11

  • Top billing in all SXSW Accelerator-related press releases

  • Recognition as Premier Sponsor on the SXSW Accelerator section of SXSW.com and in the SXSW Program Guide

  • Top billing in the SXSW Accelerator Program Guide

  • Full page color ad in the SXSW Accelerator Guide

  • Reserved seating in both of the SXSW Accelerator presentation rooms

  • Gifting opportunities to category winners - Up to 4 invites to the SXSW Accelerator VIP Reception

The Social Amplifier

Increase awareness of your SXSW event or integration with boosted social media posts through SXSW Facebook and Twitter channels. SXSW Social Media Amplification packages include a paid, boosted Facebook post and a paid, promoted Tweet. Packages can also include Facebook Live and cover things like live performances*, interviews, or activations. All Amplification packages require approval by SXSW. Industry leaders follow SXSW social media platforms leading up to, during, and after SXSW. This allows for broad and effective communication to your target demographics, event promotion, and boosting your brand affinity.

The specific package we are proposing will include both boosted Facebook post and a Promoted Tweet. It will also include a Facebook Live that we will produce based upon the feedback and questions we get from people about DASH.

2017 SXSW Social Media Stats


2/01/2018 Finalize Sponsorship Deal

2/20/2018 Graphic Delivery and Content Deadline

3/09/18 SXSW begins

We know this proposal requires a quick timeline. Our experienced local team is standing by and ready to make this run as smoothly as possible. Please let us know what questions you may have. Thank you in advance for your time.
Last edited:


New Member
Dec 6, 2017
Mostly Europe
SXSW is great event indeed! I would support more budget for some crazy stunt in guerilla marketing style. There are zillion logos already & getting real attention is super difficult without out of box solutions.