In marketing I believe in so-called RCS ("real company stuff") and have used press releases very sparingly. Just recently we had two fairly huge news, one was regarding our product being sold in thousands on another continent and another about scientific advances from our R&D so we blasted a real, exceptionally well-crafted PRs.
These were published in Yahoo Finance, Google News and over 200 news outlets all over the world. PR went to over 3,000 journalists as well. The result was two clicks and zero inquiries from the media people contacted. Google also seems to be dismissing links coming from PR no matter how "real" they might seem.
DASH should be interesting enough to drive attention to itself and if not, we'd have to slowly and painstakingly build relationship with a carefully chosen, reputable journalists. Point in case, as an example, is Nicholas Tufnell
who already published "21 tips, tricks and shortcuts to help you stay anonymous online" in The Guardian and mentioned Darkcoin. (the article is here
) Another is Andy Greenberg
from The Wired (note: I do not really follow / know a lot about these guys, I am just giving an example who and how should be approached) who also wrote about Darkcoin. (the article is here
Such people need to be coaxed; even more so, I'd look for someone adverse to DASH and over him or her some in order to test how it works and turn them around.
has a real life wine store in Canada (website's coming here
) so a real time purchase of wine, via QR on some mobile phone, in his store would go a long way, assuming, we have a way to use DASH in real life situations. A small video and an article about it (and the advantages) can be done in a day and would bring some attention to the Big R's winery and to DASH as well. Than we buy some wine online and voila
! a set of advantages (Instant, fee that's not 3% or 5% like with the credit cards but a fraction of it can be listed.
We need to SHOW HOW DASH works and WHY it is better than say MasterCard and only than we should talk about forking out the money for some "PR" firm that could not care less about DASH - it would just regurgitate selling points that are the same for everyone and produce nothing.