(New Proposal to be submitted) - Merchant Digital Growth Platform for Evolution - (Submitted)

Stuart Rolinson

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Oct 6, 2017
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** Update - Based on feedback from the community, this proposal will be re-submitted this week with a funding request spread over 3 months. Keep an eye out for the new proposal. **

** Update - Proposal Submitted https://www.dashcentral.org/p/Evolution-Marketing **

Hi All,

My team and I have been working with the Dash Core Team on a very exciting proposed project that will bring automated digital marketing to the Dash Network and Evolution as well as Dash digital currency to local retailers and etailers through our targeted offers and rewards platform.

We would welcome your feedback and thoughts on our pre-proposal. You can also view a cleaner version of the pre-proposal as a PDF here: https://goo.gl/1hvVww.

Merchant Digital Growth & Marketing Platform for Evolution

The Acme is a digital marketing and ecommerce technology company specializing in engagement and direct response marketing fueled by consumer data intelligence, machine learning, and digital payments. Our clients are brick & mortar local businesses (retailers) and online small businesses (etailers) that need more repeatable and predictable revenue from repeat customers.

In collaboration with FetchRev, a customer retention marketing software company established in 2012, we have worked with over 3,000 small businesses to reach their customers with offers and coupons across multiple digital channels. Working with brands and companies like Elements Massage, 18|8, SkyZone, Precision Tune and Urban Air, our combined team of 30+ employees consistently sends over 28M emails and 21M social ads to over 19M consumers driving over $2M USD in additional revenue for our customers every single month.

The Pain

The Dash Network benefits and grows when Merchants and Consumers come together to transact using Dash digital currency. But Retailers and Etailers alike lack a strong incentive to accept digital currency as a viable payment option for their business, and Consumers often struggle to find an opportunity to use their Dash wallet in the normal course of their day. Ultimately, the best way to increase usage on the Network will be to provide tangible user benefits like an exclusive offers and rewards platform, for example.

Additionally, those merchants already on the network (as well as any future ones) often struggle to bring their customers back in their physical door or to their online store. The main problem is that the majority of small business owners lack the data, the expertise, and the time to effectively target their customers with relevant offers or content across the right digital channels at the right time in order to drive a return visit or direct purchase.

Many business owners attempt to send special offers or messaging using traditional digital marketing methods (e.g. ConstantContact, Mailchimp) but they consistently achieve low open rates, low click rates and even lower conversion rates through poorly constructed subject lines, non-responsive design and weak calls-to-action.

In order to improve their results, these business owners need to first collect and analyze large amounts of transactional and demographic customer data, develop the expertise to create content that will generate the interest leading to higher open and click rates, and lastly utilize or develop a system that will distribute actionable offers to their customers across multiple digital channels that gives the consumer the ability to make an impulse purchase immediately.

They are simply too busy to find the time.

And while Dash Evolution is simplifying the digital wallet, The Acme will bring one-click offer purchases to the Network, along with exclusive Network-only rewards and repeat transactions for both the merchants and the Network as a whole. We will help Dash become top of wallet for e-commerce transactions. Evolution consumers and users will receive and purchase offers through a friction-free portal while merchants on and off the Network increase their reach to new customers across the Dash Network while also re-engaging with past customers.

The Solution

We believe that a fully automated offers and rewards platform on Evolution will benefit all merchants on the network and will create one of the first real enticing incentives for new merchants to integrate and accept Dash as a viable cryptocurrency. And not only will an offers and rewards platform drive new customers to merchants, it will bring even more value to the average Dash user, giving them an incentive to use the Dash wallet to get access to these exclusive offers. Consumers will even be able to purchase offers using Dash from merchants who are not on the Network since we will take their Dash transaction and immediately convert to USD and deposit in the merchant’s bank account.

We know that the best way to get consumers to take action and make impulse purchases is to send them individualized offers at the right time across the right marketing channel. Therefore, to increase consumer engagement and utilization of Dash on the Network and to increase the revenue that merchants generate from new and past customers, we will release a fully automated, machine learning, direct response offers and rewards marketing platform with Dash firmly in place as the exclusive digital currency.

This software will guarantee persistent engagement with a merchant’s existing and past customers through targeted digital touches and nudges, delivered with individually-optimized offers, at the times and via the digital channels (Evolution) where each customer is most likely to take action--thereby monetizing current and past customer data, continually engaging each consumer and maximizing customer lifetime value.

Continuity - tirelessly engages customers around the clock with BEM*- and data-informed, individually-crafted and personally-timed Converters and Collectors.

Push - strategically sends real-time bulk communications to customers with our custom content builder as well as request time-sensitive or occasion-dependent Converters for distribution en masse.

Pursuit - persistently retargets customers when they take a specific action or trigger predefined reactions as well as those customers that abandon your Continuity or Push landing pages before taking action.

Reach - consistently delivers those touches to customers across essential digital and social channels, including Dash Evolution.

Learn - continuously improves results as it formulates insights and optimizes outputs, creating new neural pathways from its ever-growing database of past touches and nudges.

*Behaviors, Emotions, Moments


Project Summary

We see the potential for the dual powerhouse of automated digital offers and rewards combined with digital currency to revolutionize small business customer retention marketing, making it more relevant, convenient, secure and less time-consuming, thereby increasing overall Dash Network usage.

As merchants seek to increase the lifetime value from each customer and bring each one back in the physical or virtual door while saving time, The Acme seeks to completely displace traditional digital marketing tools and drive consumers to make a digital purchase, using Dash, from Network merchants as a precursor to returning physically or virtually to the business.

Our system will generate increased direct revenue with little-to-no additional effort from the business owner by providing a network-based Offer-to-Consumer matching platform that can take a consumer, augment the base consumer data, and then use machine learning to automatically match consumers to offers from products and offers uploaded by the business.

We have spent the last several months researching Dash, collaborating with Dash engineers, reviewing the BlockCypher-Dash API, the Evolution platform in development, and meeting with partners to bring together all of the necessary components to build a system that will provide significant value to the Dash Network of Consumers and Merchants alike. We will be integrating all of the components identified below together into a simple and cohesive solution.

Consumer
This module provides the capabilities for the upload of Consumers and the management of preferences and registration services. The objective is to make it easy for consumers to sign up for offer notifications and tailor the offers received to their personal preferences based on frequency and product mix. Initially this will be a simple subscribe/unsubscribe with preferences that increase as the merchant network and product portfolio increases.
  • UI and API based module that allows Dash merchants to upload consumer lists
  • UI and API for consumer online registration
  • Backend data enrichment services
  • UI and API for consumer preference management
  • Unsubscribe and resubscribe services to support privacy legislation such as CASL
Business
This will encompass the initial registration services and preferences with an automated onboarding flow to enable businesses to self-serve and benefit from automated campaign services once product information has been captured.

  • Business registration
  • Business preferences
  • Customizable business onboarding
  • User management / Access control

Subscriptions
Subscription management encompasses the creation of different subscription types that can be combined to form a complete monthly subscription charge. This module will also perform monthly billing, invoice production and statement creation and delivery. This would work directly with the Dash Evolution system to perform monthly billing.
  • Subscription management
  • Start new subscription
  • Cancel subscription
  • Invoice creation & delivery
  • Statement printing & delivery
  • Payments
Products
The products component captures the data needed by the offer matching and creation engine. Products are entered with details of the discount thresholds, industry, product category, descriptions and purchase options which are then used to create custom offers for consumers based on previous purchase history and demographic information.
  • Add products
  • Delete products
  • Edit products
Offers

In the same way that the offer matching engine can create offers unique to a specific consumer, it will also be able to match consumers to offers created by the business. This module allows the creation of those offers, scheduling runs, throttling the frequency and retiring old offers. This is the most efficient method of targeting customers while purchase history and demographic data is limited.
  • Add offers
  • Edit offers
  • Disable offers
  • Schedule offers / runs
  • Throttle runs
Offer Matching Engine
This is the heart of the system and brings all of the data collection components together and continuously scans its consumer base to identify consumers who are ready for an offer. When a consumer is primed, an offer will either be generated or an existing offer matched to them and sent through email and the Dash network, and complemented through additional channels such as SMS, Facebook, Twitter, Pinterest and Instagram.
  • Consumer monitoring
  • Offer matching engine
  • Offer creation
  • Offer submission to delivery engine
  • Offer callback to allow custom delivery by merchant channels

Offer Delivery Engine
Once offers and delivery channels are decided by the matching engine, details are submitted to the delivery engine. The delivery engine will format the offers correctly for the channel they are being sent to and the associated connectors will deliver the offers. Logic is built into this delivery mechanism to allow the throttling of send info to ensure delivery is successful and not stopped by velocity filters. The delivery call back mechanism allows customers to create their own delivery channels.


  • Offer formatting engine
  • Social media connectors
  • Mail connectors
  • Dash Evolution connector
  • Delivery call back
  • Offer process tracking (delivery, opens, click, conversions)
 
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Stuart Rolinson

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Part 2:

Project Phases

In order to get a working product to market in an accelerated timeframe, we will follow Agile/Scrum methodology and divide the capabilities to get a fully functional product to the network and market sooner. Our Phase 1 and Phase 2 plan will allow merchants to automatically distribute timely, relevant, individually-targeted offers across multiple channels, including Evolution, to each of their customers while allowing them the ability to make immediate purchases with a secure Dash digital payment quickly and conveniently and then configure preferences for future offers. The phases, highlighting the requisite capabilities, are detailed below.


Phase 1
The initial phase focuses on the delivery of base capabilities from billing through to campaign creation. By the end of this phase merchants on the Dash Network will have the capability to push offers via the Dash Network and opted-in email to its customer base, driving repeat revenue and return customers.


Duration: 4-5 months


Capabilities:
  • Business Registration
  • Consumer Registration
  • Consumer Data Uploads
  • Consumer Preference Management v1
  • Customer Support-Assisted Onboarding
  • Consumer, Business, Admin UI
  • Subscription Plans (Create/Edit/Retire Basic capabilities)
  • Subscription Management (Assign/Start/Stop/Delete)
  • Invoice Generation and Delivery
  • Dash Billing
  • Dash Payment Processing
  • Offer Management (Add / Edit / Delete / Schedule / Stop)
  • Offer Delivery Engine (Dash Evolution & Email)
Phase 2

Phase 2 focuses on bringing significant levels of automation to the process by taking product information, enriched consumer information and automatically generating offers specifically designed to maximize conversion of each individual consumer offer. This is achieved through machine learning algorithms that constantly learn as the dataset grows. To kickstart this process we will bring purchase history from the opted-in database of over 19M consumers from one of our strategic partners in order to train the foundational algorithm set, after which we will continue to refine as the dataset grows.


Duration: 4 months


Capabilities:
  • Customizable Business Self-onboarding
  • Business Preference Management
  • User/Role Management
  • Subscription Management
  • Revenue Share Payment Processing
  • Revenue Share Subscription Management
  • Admin UI Enhancements
  • Statement & Reports Generation & Delivery
  • Business Product Management (Add / Edit / Delete / Disable)
  • ML Consumer-Product-Offer Matching Engine
  • Offer Channel Delivery Engine Phase 2 (Social, SMS)
  • Consumer Preference Management v2
Technical Development


The Acme has the relevant digital marketing, data science, and software engineering personnel and expertise at its disposal. We are additionally partnered with both a digital marketing software company and a software development firm that together combine the innovative DNA of a start-up with the wisdom, scalability, and process rigor of a six-sigma company. They offer both technical implementation and strategic advisory services including DevOps, Cloud, Mobile, UI/UX, Social Ad API, Big Data, Predictive Modeling, Database & System Architecture, Digital Payments, and User Testing.


Viability & Partnerships


For the past several years, through our work with our strategic partners, we've developed significant and unparalleled expertise in direct response and engagement digital marketing and have developed a large consumer-to-purchase data set with which to train our machine learning algorithms needed to automate our individually-targeted product-to-offer-to-consumer matching and distribution engine.


At our core, The Acme is a digital marketing company building an automated customer retention software platform that will generate direct revenue for merchants via consumer-targeted offers transacted on the Dash Network; leading to regular repeat customers for each merchant on the Network. As a business ourself, we will make money through monthly software subscription fees and a results-based revenue share.


Beyond the Dash Network and integration with Evolution, we have several major verticals identified and solidified reseller partnerships that will roll out our software and its Dash-powered Offer Purchasing Platform to thousands of local businesses:
  • Independent Software Vendors (ISV) – Point-of-Sale software partners, online marketing automation partner (~1,000 clients), and more
  • Additional Brick-and-Mortar Retailers & Ecommerce Etailers
  • Value Added Resellers (VAR)
Dash Funding Details and Proposal Terms


We are asking the Dash network for 2296 DASH ($691,000 USD) for the development of Phase 1 and Phase 2 with the capabilities as specifically detailed above throughout the timeline detailed below. The Acme also has significant skin in the game. We have already contributed $479,000 USD to the project over the last year and are contributing another $764,000, which is approximately 64% of the total project costs.


We have requested that the Dash Core Team holds the project funds in escrow until requested for product development requirements in order that the payments that will be adjusted according to the Dash/US Dollar exchange rate at the time. This will protect Dash as the value is expected to increase. The funding schedule is proposed as follows:
  1. Dash to fund The Acme 25% upfront to start the project, funded in a single disbursement by a project manager appointed by the Dash Core Team.
  2. Dash to fund 20% in equal monthly disbursements over four months through the completion of the Technical Development for Phase 1.
  3. Dash to fund The Acme the another 5% after all testing and the Phase 1 product is ready to launch. Only once Phase 1 is complete and a functional initial product made available to the Dash Network will the Phase 2 receive funding.
  4. At which time, the Dash Core Team will fund 25% to start Phase 2, followed by 5% monthly disbursements over four months through the completion of Technical Development for Phase 2.
  5. Dash will fund The Acme the final 5% after all testing and the Phase 2 product is ready to launch.
The Acme has come to an agreement with the Dash Core Team that includes a penalty extending up to 36 months of digital currency exclusivity for Dash on the developed offer platform. The Dash project cost details are listed below.


Project Development Timeline: 8-9 months


The Acme will provide a high level bi-weekly update (via Sprint Review) to the Dash Core Team. Detailed updates will be tracked and communicated with the Dash Core Network Team and assigned Dash Project Manager. The Acme will also generate a report to the community once each month throughout the term of the project.


Phase 1 Development Timeline: 4-5 months
  1. Initial Funding Payment of 25% for Phase 1
  2. Business Requirements and Design Sprints - 4 weeks
  3. Initiate 10% Monthly Funding Disbursements totaling 20%
  4. Technical Development & QA - 8 two-week sprints
  5. Final Quality Assurance Testing, Load Testing, Bug Fixes - 2 two-week QA sprints
  6. User Acceptance Testing/Usability Testing - 1 week
  7. Time Variance - 2.5 weeks
  8. Final Phase 1 Funding Payment of 5%
  9. Phase 1 Push to Production and Go Live 2-3 days
NOTE: At the end of Phase 1, Offers/Rewards delivery functionality and Dash payments will become available to the Dash Network. Funding for Phase 2 is dependent on the successful delivery of Phase 1.


Phase 2 Development Timeline: 4 months
  1. Initial Funding Payment of 25% for Phase 2
  2. Business Requirements and Design Sprints - 4 weeks
  3. Initiate 10% Monthly Funding Disbursements totaling 20%
  4. Technical Development & QA - 6 two-week sprints
  5. Final Quality Assurance Testing, Load Testing, Bug Fixes - 2 two-week QA sprints
  6. User Acceptance Testing/Usability Testing - 1 week
  7. Time Variance - 2 weeks
  8. Final Phase 2 Funding Payment of 5%
  9. Phase 2 Push to Production and Go Live 2-3 days
Dash's Total Contribution for Project


1. Technology Design Sprints, Requirements, Wireframe Design, API Review, Business Logic ($46,000)
2. Technology Development (2 phases @ 4-5 months each) ($467,00)
  • Project Manager - Sprint Master ($45,000)
  • Sprint Team 1 - 5 developers - API, Backend Development ($140,000)
  • Sprint Team 2 - 4 developers - Frontend & Associated API Development ($112,000)
  • Sprint Team 3 - 4 developers - 3rd Party and Dash Integration ($112,000)
  • UI Designer - Graphic Design Services ($30,000)
  • UI Engineer - Front End UX Development ($28,000)
3. Quality Assurance Testing ($84,000)
  • 2 QA Engineers ($56,000)
  • 1 Dev Ops Engineer - Release Management, Infrastructure Management ($28,000)
4. Product Manager and Product Documentation for 8 month term ($56,000)
5. Third-Party Integration and Development Costs ($38,000)


Total Dash Contribution Total for Project ($691,000)


The Acme’s Total Contribution for Project

  1. Prior Costs already Invested in the Project ($479,000)
  2. Additional Technical Development/Dev Ops/QA ($264,000)
  3. Administrative Costs ($82,000)
  4. Operational Costs ($54,000)
  5. Marginal Travel Expenses ($5,000)
  6. Data Science Team ($113,000)
  7. PCI and SSL Compliance and Testing ($9,000)
  8. Additional UI/UX Development Costs ($52,000)
  9. Project Variance/Hired Guns ($50,000)
  10. Development Server, Software, and Network Costs 12 months ($38,000)
  11. Production Server, Software, and Network Costs 12 months ($112,000)
  12. Deployment & Code Management Software ($3,000)
The Acme's estimated contribution to the Dash Project ($1,261,000)


Total Dash Project Cost paid by The Acme + Dash ($1,952,000)


Our Leadership Team


Brandon Willey, CEO
With more than 10 years of executive leadership experience in sales, marketing, product and business operations, Brandon has established and grown scalable sales, marketing, customer success, product and fulfillment teams at Reputation.com, Recruiting.com, FrontSpin, Hopscratch and FetchRev. He has broad knowledge of the local digital advertising ecosystem with extensive experience in social media, email and search marketing, retargeting, geotargeting and geofencing, segmentation, cryptocurrency, blockchain, automation, and machine learning.


Stuart Rolinson, CTO
A 26-year IT industry expert. 19 years at American Express overseeing technical development, he led the global core platform and product team for the Global Business Travel division, architected the global distributed authorization network and ran the Mobile Infrastructure and Research & Development group. Stuart holds a variety of patents related to payments and Business Travel.


Greg McGuire, COO
15+ years extensive experience managing interactive projects including website buildouts, email marketing campaigns, online technologies, blogging & social networking platforms with the goals of increasing company revenues, improving the standard of customer service, and developing business to business relationships while delivering completed projects on-time and on budget.


Alison Gerbens, CFO
Alison Gerbens brings 10 years of experience in accounting, auditing and reporting for a diverse set of clients and employers. Alison is a licensed CPA in Arizona and earned her Master of Science in Accountancy & Information Systems degree from Arizona State University in Tempe.


Our Advisory Team
In addition to our wealth of expertise, we’ve partnered with several innovative companies and advisors in automation, machine learning, blockchain, and digital currency to create our simple, but powerful direct response marketing platform.


Brad Selby
Advisor & Investor, Weathering Steel
PayPal, Flixster, VerticalResponse, Affirm


Rick Oglesby
Product & Market Research, Payments Industry
Double Diamond Group and AZ Payments Group

Sean Coleman
Adjunct Faculty, Arizona State University
Director of Technology & Development, Drawbackwards

Carlos Noguera
Server, Cloud & Geospatial Architecture
Cliffhanger Solutions, Inc.

Stephen McAleer
AI and ML PhD Student, Arizona State University
Goldman Sachs, STORE Capital


Augustus Ge
Mathematics, Statistics, and Data Science, University of Arizona
Machine Learning, Cliffhanger Solutions, Inc.
 
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TheSingleton

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Sounds great you will have my votes.

You said that this platform will run on top of evolution could you expand on what that specifically means?
 

Stuart Rolinson

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The intent is to provide offer delivery through the evolution platform via the mobile application with one click purchase of offers through the wallet. From a merchant perspective they will be able to upload product and offer information to the platform and our offer matching engine will find evolution consumers that are interested and likely to buy, at which point it will push offers to the mobile application and via other channels such as email, facebook, twitter depending on consumer preference.

So in short this would become a central location for Dash consumers to find offers they can purchase with dash and for merchants to connect with new and existing customers to get them spending in their location using the Dash Evolution Wallet.
 
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TheSingleton

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I was more looking for some technical details. So assuming you use Evolution for User authentication what about Merchants are they also integrated into Evolution or are they part of a separate system that you are building. Basically, I am asking where are all the different kinds of data stored how much will be on DashDrive/Evolution and what will be in the system you are building and how are they connected.
 

Vedran Yoweri

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Apr 29, 2015
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think we wanna be able to judge how much of the proces data en transactions are on- or off chain.
dang decent pre-proposal by the way. an example. feeling positive about proposal for now.
 

Stuart Rolinson

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Oct 6, 2017
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In the discussion we have been having with the Dash core team, the thinking is that we would add in additional fields about the subscriber and opt-in status to the block, but the interesting area would be in adding the offer purchase to the chain to ensure non repudiation of the transaction and to track offer purchases, redemptions, refunds etc. There are still a few details to work out but that is where we can utilize the chain to ensure the integrity of a transaction through it’s lifecycle. We would certainly be able to manage those transactions out of the chain, but if they are included, it adds legitimacy to the overall platform / service and will help build consumer confidence.
 

Stuart Rolinson

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Oct 6, 2017
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I was more looking for some technical details. So assuming you use Evolution for User authentication what about Merchants are they also integrated into Evolution or are they part of a separate system that you are building. Basically, I am asking where are all the different kinds of data stored how much will be on DashDrive/Evolution and what will be in the system you are building and how are they connected.
It's a bit of a hybrid, the consumer data would sit in evolution and that would be exposed to the merchant and the offer platform with agreement from the user, at that point once signed we would augment the user data with 3rd party sources to build a more complete profile of the consumer for intelligent targeting of offers. This information would sit outside the evolution environment in The Acme platforms. Our platform would also house copies of all transactions, usage data, communication history etc..
 

joemoraca

Member
This sounds like a great idea that will really enhance the "evolution platform." Assuming you get everything up and running as you expect can you expand a little on how the "business process" would work for a small / medium sized business that wants to offer a "special deal" to the Dash community.

After it is up and running do they have to go through your company (do you get a cut of every "sale"?) or is there some automated process they can use to get their offer listed? Will there be a "centralized" market place where "I" as a Dash user can see all current offers?
 

Stuart Rolinson

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Oct 6, 2017
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This sounds like a great idea that will really enhance the "evolution platform." Assuming you get everything up and running as you expect can you expand a little on how the "business process" would work for a small / medium sized business that wants to offer a "special deal" to the Dash community.

After it is up and running do they have to go through your company (do you get a cut of every "sale"?) or is there some automated process they can use to get their offer listed? Will there be a "centralized" market place where "I" as a Dash user can see all current offers?
There are 2 ways that businesses can get offers to their customers:
1. They use the platform to create an offer or have our creative team do that for them, this is then pushed to their subscribers
2. The merchant would upload product / service / offer information to the platform and they then set the velocity and timeframes for each product and the system will continually look for matches between consumers and offers, when it finds one it will custom build an offer for that subscriber based on the demographic information we hold and push it via the channel that consumer tends to respond to.

The second and more preferred option is powered by our machine learning algorithms and data science staff allowing the system to continuously improve and adapt to changing behaviors.

The pricing model for our platform is based on a small monthly fee and a revenue share on conversions, we offer a sliding scale of monthly subscription fee vs revenue share so the merchant can optimize their pricing model based on their success. We also don't charge any revenue share until the merchant has made at least 2x their monthly subscription fee in conversions.
 
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Brandon Willey

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This question was posted on the #proposals channel on Slack yesterday by Paragon:

"Looks very nice @bwilley Can you explain if the Dash DAO will be subsidizing the program so users can receive these discounts or rewards?"
We have discussed the possibility for driving Dash only offers through the existing network of 19M existing consumers we have on our network. The solution would work with or without DAO funding but subsidized funding could be used to drive additional Dash-only incentives. Successful marketing is all about being able to try things like that at low cost and accelerate the ones that work and pivot to other approaches if it doesn’t. The base platform and concept is proven so we know that works but what will be most effective on the Evolution platform or our subscriber network to drive adoption and daily usage of Dash will be a longer and evolving journey.
 
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qwizzie

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Please be informed that our budget for coming superblock (end of oct) is rather stretched (at least for large budget amount requests), so i hope your budget proposal will start with superblock of november or the amount you request is not too high for this months superblock.

Edit :

Looks like at least an one-time budget funding request of 574 DASH to start phase 1 (for which superblock ?)
Followed by budget funding for 4 months of 459,2 DASH
Followed by budget funding of 5 % after testing and finishing phase 1 --> 114,8 DASH ?
(this all is just for phase 1, the rest of the budget funding (50%) are for later phases)

I'm trying to get a clear picture what kind of Dash amounts for budget funding we can exspect each superblock from you and when you plan to start this budget proposal exactly.
 
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Stuart Rolinson

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Oct 6, 2017
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Please be informed that our budget for coming superblock (end of oct) is rather stretched (at least for large budget amount requests), so i hope your budget proposal will start with superblock of november or the amount you request is not too high for this months superblock.

Edit :

Looks like at least an one-time budget funding request of 574 DASH to start phase 1 (for which superblock ?)
Followed by budget funding for 4 months of 459,2 DASH
Followed by budget funding of 5 % after testing and finishing phase 1 --> 114,8 DASH ?
(this all is just for phase 1, the rest of the budget funding (50%) are for later phases)

I'm trying to get a clear picture what kind of Dash amounts for budget funding we can exspect each superblock from you and when you plan to start this budget proposal exactly.
We were intending to submit this for the November superblock, and our intent was to fund the whole project from that block with funds being held in escrow by the Dash core team and released at milestones throughout the project.
 

qwizzie

Well-known Member
Aug 6, 2014
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We were intending to submit this for the November superblock, and our intent was to fund the whole project from that block with funds being held in escrow by the Dash core team and released at milestones throughout the project.
Okay, that makes things more clear for me. Thanks.
 

Ryan Taylor

Well-known Member
Dash Core Team
Foundation Member
Jul 3, 2014
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Scottsdale, AZ, USA
Can you ask your contact on the Dash Core team to acknowledge you are working with them.
I can confirm that Brandon and Stuart have been working with us directly on their proposed solution, are designing their system to be compatible with our platform approach, and have met with Andy and others on their approach and received their buy-in to continue working together. They have exhibited professionalism and willingness to work collaboratively on the details of their solution and how it will interact with the network. Their existing company FetchRev has been operating in the offers business for several years, so they also have the needed expertise to build this solution.
 

joemoraca

Member
I can confirm that Brandon and Stuart have been working with us directly on their proposed solution, are designing their system to be compatible with our platform approach, and have met with Andy and others on their approach and received their buy-in to continue working together. They have exhibited professionalism and willingness to work collaboratively on the details of their solution and how it will interact with the network. Their existing company FetchRev has been operating in the offers business for several years, so they also have the needed expertise to build this solution.
Awesome.

Sent from my Nexus 6P using Tapatalk
 

Name3

Member
Jun 23, 2017
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You seem to have been a misunderstanding somewhere. We can not grant this much of the budget all at once. There are not enough funds for that.

You need to re-submit your proposal with it broken down into smaller payments over multiple months.

edit: I was mistaken, this is for the November budget as clarified below.
 
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oaxaca

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Jul 8, 2014
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...To kickstart this process we will bring purchase history from the opted-in database of over 19M consumers from one of our strategic partners in order to train the foundational algorithm set, after which we will continue to refine as the dataset grows...
We have discussed the possibility for driving Dash only offers through the existing network of 19M existing consumers we have on our network...
Did these 19M consumers agree to have their data shared in this way? Is there a Faustian bargain for future subscribers to sell their data for offers of offers? There is a small voice on my shoulder whispering the following words:
 

Brandon Willey

New Member
Oct 6, 2017
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You seem to have been a misunderstanding somewhere. We can not grant this much of the budget all at once. There are not enough funds for that.

You need to re-submit your proposal with it broken down into smaller payments over multiple months.
To clarify, this is for the November superblock and not October's. In working with Ryan, he didn't feel that our proposal would pose an issue for November nor require any defunding.
 
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Stuart Rolinson

New Member
Oct 6, 2017
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Did these 19M consumers agree to have their data shared in this way? Is there a Faustian bargain for future subscribers to sell their data for offers of offers? There is a small voice on my shoulder whispering the following words:
The data is used as aggregate purchase history to build the machine learning algorithms, not PII data. In order to market to those subscribers directly we will partner with the FetchRev merchants to offer dash as a payment vehicle for offers as well as allowing people to sign up for the wider evolution offer network as a companion offer to the businesses they are currently subscribed to. We treat individuals privacy and communication wishes with the upmost importance and integrity. It is our aim to only market to people who are interested in receiving deals.
 
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Dandy

Member
Mar 1, 2017
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Belgrade, Serbia
It's very strange to see a proposal that is actually for the next monthly cycle submitted so early.
I think that a lot of masternodes will be confused by that.
 

Stuart Rolinson

New Member
Oct 6, 2017
12
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50
It's very strange to see a proposal that is actually for the next monthly cycle submitted so early.
I think that a lot of masternodes will be confused by that.
I think you maybe right, I have tried to clarify in the title. Trying to avoid having to re-submit if possible.
 

ampp

Member
Feb 12, 2017
184
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USA
Yeah, dash central is not programmed properly to display the proposals for the next monthly cycle unless you look closely. I didn't even realize this was a feature.