Marketing VS PR

[TheDashGuy]

Below is a list of items that make up a “modern marketing strategy”:

• Collateral development and production
• Content development specialists
• Email programs
• E-newsletters
• Graphic artists
• Market research
• Marketing software
• Metrics/data analysts
• Mobile marketing specialists
• PPC
• Printing
• PR specialists
• SEO/keyword research
• Social media specialists
• Special events
• Sponsorship
• Website development/re-engineering

Did I read that right, or does that say PR is but ONE SMALL PART of a marketing plan, so why in the world are we wasting all of our "marketing budget" on "pr"?????????


Someone please tell me that. If you can't respond the the question in bold, don't respond at all.

edit: This is not about Terpin, this is about the misinformation as to what marketing is, people to decide if its worth it NOT doing the other 10x things on the list so we can hire some big shot PR company... So I ask the community, what do we want? Marketing or PR, because even Michael himself said they are not one in the same, that PR is but a piece of the marketing puzzle.

Double edit: If I could edit the poll I would have added a third option to say "Decentralized 'Grassroots' Organization" forming a Dash Marketing Community which is more inline with what a Decentralized Autonomous Organization really is.

triple edit: My point is if you want to spend the TINY budget wisely, you don't blow it on 1 of the 15 tentacles that makes up marketing, you spread it out and make sure you are responsibly spending your money. And you'll need data all along the way to make sure you aren't dumping money into something that is a complete waste of time and funds.

 

[TheDashGuy]

Still yet to get a vote for a "PR" company.... :]

Keep voting people!

 

[BolehVPN]

This is a skewed poll with already biased questions. Of course given the choice, you would pick one that does everything but the question is, is that feasible? And I don't know why you say this isn't about Terpin, cause it clearly is.

There are very few companies that would do the whole spectrum of marketing that you mentioned. There might be large companies that do offer but most of the time especially with smaller budgets (which is what Dash has), the job tends to be part of marketing. Be it digital ads, SEO, etc etc. To have a full marketing gig, you're going to need millions.

Dash can't afford TV ads and I don't think it's suitable right now. Digital ads also are of questionable benefit until people know what Dash is. SEO, you go for SEO specialists. Print? Meh. E-newsletters? tungfa already doing a good job. Most of these are already covered in one way or another. Reddit/Facebook/social media, all covered. Could this be done better? Maybe but I wouldn't say they're doing a horrible job.

What is Dash clearly lacking? Media coverage. And I don't mean all these small bloggers/video bloggers here and there. They're great, but their reach is limited. Even the Daily Decrypt only gets about a few thousand views each video on average and I can bet you most of them would be people who already know what Bitcoin and altcoins are. You need coverage in real news and prominent places. Not just places where crypto ppl already hang out. How do you get media coverage? You approach them directly or you get a PR specialist to do it. I know that Dash has tried and failed on their own to get the necessary media people to cover them.

So i would disagree, I would think PR is of a tremendous importance right now and it's the low lying fruit that is within our budget and has targeting. Whether Terpin is the right guy, I don't know. But oh wait, this isn't about Terpin.

 

[BolehVPN]

Also, how did Ethereum get where they are? through huge media coverage. Even when their product was far from ready and there are other good projects out there as well.
Ethereum was even covered by Wired. A quick google news search of Ethereum shows so much coverage (and in mainstream news too) compared to any other coin other than Bitcoin.

 

[AnarchicCluster]

Also, how did Ethereum get where they are? through huge media coverage. Even when their product was far from ready and there are other good projects out there as well.
Ethereum was even covered by Wired. A quick google news search of Ethereum shows so much coverage (and in mainstream news too) compared to any other coin other than Bitcoin.

Etherum reminds me of Dash back in the Summer of 2014. Darkcoin got a lot of coverage at that time and its price shot up through the roof. I think Etherum is at that exact stage. The hype will fade away and the price will crash sooner or later. These are my 2 duffs in this matter

 

[BolehVPN]

Etherum reminds me of Dash back in the Summer of 2014. Darkcoin got a lot of coverage at that time and its price shot up through the roof. I think Etherum is at that exact stage. The hype will fade away and the price will crash sooner or later. These are my 2 duffs in this matter

Ah but there are a lot of projects using Ethereum already. But yeah digressing

 

[Jeztah]

Still yet to get a vote for a "PR" company.... :]

Keep voting people!

Since you claim to be some sort of marketing expert with oodles of experience, my "knows nothing about crypto" wife thinks you are acting overly butt-hurt because you aren't the one being paid. Right or wrong, at the very least it's an interesting way of looking at your pattern of posting.

What are you campaigning for now with this post? Will you be submitting a proposal next?

 

[TheDashGuy]

Since you claim to be some sort of marketing expert with oodles of experience, my "knows nothing about crypto" wife thinks you are acting overly butt-hurt because you aren't the one being paid. Right or wrong, at the very least it's an interesting way of looking at your pattern of posting.

What are you campaigning for now with this post? Will you be submitting a proposal next?

I gave up on what all you "investors" think of me along time ago. I merely don't want such a large chunk of the budget to be used for something as tiny and useless as "personal relations" aka everyone thinks Dash has an image problem.

Keep bothering me and I'm happy to add you to my ignore list though! Since you obviously have literally nothing to say thats actually useful...

 

[Jeztah]

I gave up on what all you "investors" think of me along time ago. I merely don't want such a large chunk of the budget to be used for something as tiny and useless as "personal relations" aka everyone thinks Dash has an image problem.

Keep bothering me and I'm happy to add you to my ignore list though! Since you obviously have literally nothing to say thats actually useful...

That would be awesome. Please do add me so I can comment without you responding.

And it's "Public Relations".

 

[Dunedoo]

Thedashguy, I think you need change your tactics. Wanting to get blocked makes your voice more silent and your opinions not heard. Respect other people's opinions and when their wrong you can say I told you so. If your wrong, take it on the chin and learn then move forward. Don't let them ideas bashing around in your head get mixed up with payback. I try to read everyone of your posts, there is brilliance there waiting for that ah ha moment

 

[TheDashGuy]

Thedashguy, I think you need change your tactics. Wanting to get blocked makes your voice more silent and your opinions not heard. Respect other people's opinions and when their wrong you can say I told you so. If your wrong, take it on the chin and learn then move forward. Don't let them ideas bashing around in your head get mixed up with payback. I try to read everyone of your posts, there is brilliance there waiting for that ah ha moment

Totally agreed. But I won't sit around and listen to idiots like Jeztah who literally do NOTHING to help Dash. Thats some real trolling right there. If you think I'm a troll then ignore me and get it over with and stop bothering me.

I do more for Dash than most of you get-rich-quick types so how about you realize that and shut the hell up and go back to your boredom corner. (Not you obviously Dunedoo.) Just get really fed up with the kids around here.

Ban me or ignore me or shut the hell up and get off my nuts. That goes for everyone.

 

[Dunedoo]

If you look at Jeztah's comment it was actually challenge/ stir. His wife said you were butt hurt, if I thought I had my ah ha moment I'd be butt hurt if it didn't grow legs and payoff.
He did ask some good questions, are you a marketing guru? Could come in handy for Dash if you are
But if your not just it say it.
The other one is are you going to make a new proposal? Are you? I'm ready to read it if you are

 

[TheDashGuy]

If you look at Jeztah's comment it was actually challenge/ stir. His wife said you were butt hurt, if I thought I had my ah ha moment I'd be butt hurt if it didn't grow legs and payoff.
He did ask some good questions, are you a marketing guru? Could come in handy for Dash if you are
But if your not just it say it.
The other one is are you going to make a new proposal? Are you? I'm ready to read it if you are

Well first off the guy comments on everything I comment on, which is just sad.

But to entertain you I will gladly answer & respond to those questions/concerns once.

1. His wife is clueless, therefore her opinion is even less valid than his.

2. In the Dash world, I would say I am more of a "marketing guru" than 99.5% of the community. If you would like a run down as to why I will gladly provide that. No I do not hold a 4+ year degree in Marketing, but I have been working with small businesses on their marketing, websites, print collateral and focused quite a bit on the SEO side of things coupled with data driven design that helps actually convert users to sales. I have worked for a few more wealthy tech companies, and often times was 1 of 2-5 people on the "marketing team". I have been working on website SEO since before google even started taking off points for keyword stuffers, so you could say I know a thing or two. I have been doing web design (which if you know ANYTHING you know all web designers should also be marketers) for about 10 years now, and at no time in that period did I completely waste my days trolling useless children on the internet.

3. No I will not be making a new proposal to help douchebags like him. I might put one or two up for sales since I've been branded a troll by half of this damn useless community.

4. No shit I have some issues with people here, but if anyone can recall I was the nicest person a few months ago before these idiots started following me around so they could feel like true Terpin buttlickers.


As I have said before, don't give a crap how anyone thinks of me, most of the people here have proven to me that they are completely useless. There is no sense in me trying to smack some sense into anyones head because they have already made up thier minds.

 

[Lebubar]

Dash need PR right here, right now!

 

[Dunedoo]

I think the same, PR first, when Dash's value grows and the tiny budget allocation is actually worth something and the masses are coming in droves, then full Marketing. Imo I still don't think Dash has it shit together enough for the world to simply click and it's done. We don't have enough point of sales around the world, the wallet is too different to logging into online banking, need to wait for it to sync, update versions, there's no help desk, I can't start a masternode with a button click

 

[TheDashGuy]

I think the same, PR first, when Dash's value grows and the tiny budget allocation is actually worth something and the masses are coming in droves, then full Marketing. Imo I still don't think Dash has it shit together enough for the world to simply click and it's done. We don't have enough point of sales around the world, the wallet is too different to logging into online banking, need to wait for it to sync, update versions, there's no help desk, I can't start a masternode with a button click

Exactly why we don't need PR yet.

As I have repeatedly said:

We are in phase 2 (incubating), not phase 4 (market entry).

 

[Dunedoo]

Because I wouldnt market a car that hasn't been fully designed or built yet. Take the reputation of VW after the emission scandal. Dash is still in the design and build stage, imo this will go in for sometime until we have a perfect product. I like the material in your post (valley of death) Why not a proposal pre-marketing assessment of the product or a bit of market research to see if the product is ready to sell. Getting the website wiz bang is good, it'll be one tick out of a hundred. The social media stuff is good another tick. The I house clips are awesome. Now have a look at the foundation, it's joining fee where's the funds go etc, it's not going to real good at all.

 

[Dunedoo]

Trolls and infighting doesn't instill a level unity, maturity and professionalism. We could look to some as cowboys.

 

[Solarminer]

Careful with the personal attacks. Saying "someone does this", or "is doing this for that reason" is a personal attack. Please read the post and answer the question or comment without insinuating anything else.

BolehVPN Please offer some alternative questions you think would be more appropriate or not biased.

Lebubar Why do you think we need PR?

My opinion is that we don't need either marketing or PR until we can get merchants setup to accept Dash easily.

 

[Lebubar]

Solarminer,
We need more people to know Dash. Even if still some work or merchants adoption.
PR will not only attract more investors or users, but maybe some worker that will do something to the ecosystem and help Dash to grow.
How did we get new developers? The minimum is that they know what is Dash and what Dash is trying to build.

 

[TheDashGuy]

Solarminer,
We need more people to know Dash. Even if still some work or merchants adoption.
PR will not only attract more investors or users, but maybe some worker that will do something to the ecosystem and help Dash to grow.
How did we get new developers? The minimum is that they know what is Dash and what Dash is trying to build.

just so everyone is clear investors =/= developers nor does investors =/=users.

We really need to stop calling everyone investors, everyone is a Dash user.

Investors:
"An investor allocates capital with the expectation of a future financial return."

Do you really want "investors" running Dash? or do you want its community to run it? You can't have it both ways.

 

[Solarminer]

Solarminer,
We need more people to know Dash. Even if still some work or merchants adoption.
PR will not only attract more investors or users, but maybe some worker that will do something to the ecosystem and help Dash to grow.
How did we get new developers? The minimum is that they know what is Dash and what Dash is trying to build.

Getting investors at this stage isn't going to be a long term solution. Sure the masternode count will go up, but if we don't complete the merchant side, that investment will fall off again. Maybe there is a plan to short term increase investment to give us just enough budget funds to do what we need to do, I don't see that working.

We have no draw for users now. There is nothing to spend Dash on that Bitcoin can't buy. There are no point of sale merchants that accept instantX - the biggest advantage of Dash. So getting users with PR will only be temporary at best.

Getting developers by doing a PR compaign doesn't seem effective. Wouldn't an ad for a developer with funding from a budget proposal be a better method? I envision 3rd party development happening after merchant tools are available.

We are not bitcoin where 100,000s of bitcoins purchased cheaply from a few investors can pay to start projects after the bitcoin value increase. We don't have the "this is totally new" option to get investment either. We need to compete with bitcoin first. Be faster, lower cost. Right now we don't have the tools working in the real world to show that off(instantx merchants).

 

[tungfa]

so bottom line
dashguy , solar miner and woods
you are saying stop all PR and Marketing , the product is not ready and no point in promoting it ?
is that what it all comes down to ?

 

[TheDashGuy]

so bottom line
dashguy , solar miner and woods
you are saying stop all PR and Marketing , the product is not ready and no point in promoting it ?
is that what it all comes down to ?

Nope, just go invest the money somewhere more obviously needed.

Stop pandering to your "investors". Or keep acting like children and ignoring us all day until you realize it yourself then have to swollow your pride anyways.

I think a few people have an issues possibly admitting they are wrong. Dash is too young and UNFINISHED to be spending the budget on a PR campaign.

Go invest into more infrastructure stuff instead.

Any other questions Mr/ Curious Tungfa? Or am I going to keep repeating myself 100x?

 

[tungfa]

Nope, just go invest the money somewhere more obviously needed.

Stop pandering to your "investors". Or keep acting like children and ignoring us all day until you realize it yourself then have to swollow your pride anyways.

I think a few people have an issues possibly admitting they are wrong. Dash is too young and UNFINISHED to be spending the budget on a PR campaign.

Go invest into more infrastructure stuff instead.

Any other questions Mr/ Curious Tungfa? Or am I going to keep repeating myself 100x?

#1 relax
keep breathing !

"UNFINISHED to be spending the budget"
the budget is not spend on PR/Marketing, a portion is as in any company

nobody is "pondering to any investors"
we are all investors obviously, the team is working on the 'greater good' (god dam that sounds cheesy) for the Project itself !
there seems to be some thoughts that the team is directed or dedicated to some big whales or investors, and that is total nonsense ! we are working on this pretty much for free since 2 years , so that should make very clear that there is no hidden agenda going on , whatever conspiracy theory seems to be floating around out there !

"acting like children and ignoring us all day"
am i talking to you or not ?
honestly if anybody is acting like a child it is you in the moment, repeating and repeating the same old things and beating the same dead horses over and over again

"Go invest into more infrastructure stuff instead."
infrastructure is invested in , coded on, extended as we speak
we are working obviously on all levels parallel.

how about this
why don't you try to do a community vote and see what happens ?
PR or No PR
would that settle it once and for all ?

i really do not see where the issue is honestly, everybody is asking for Press, now we have it and now we should stop it again ?
why ?
because we are not ready ? well, what is ready ? we will not be ready ready ready for a long long time
hate to bring it up but Eth sold and launched everything without any line of code ! so did they do it all wrong then ?
did they blow their budget for nothing ?

please
take that passive aggressive tone out of your posts,
it is VERY hard to deal with you if you constantly think you have to put a needle in my ass !

 

[Solarminer]

#1 relax
keep breathing !

"UNFINISHED to be spending the budget"
the budget is not spend on PR/Marketing, a portion is as in any company

nobody is "pondering to any investors"
we are all investors obviously, the team is working on the 'greater good' (god dam that sounds cheesy) for the Project itself !
there seems to be some thoughts that the team is directed or dedicated to some big whales or investors, and that is total nonsense ! we are working on this pretty much for free since 2 years , so that should make very clear that there is no hidden agenda going on , whatever conspiracy theory seems to be floating around out there !

"acting like children and ignoring us all day"
am i talking to you or not ?
honestly if anybody is acting like a child it is you in the moment, repeating and repeating the same old things and beating the same dead horses over and over again

"Go invest into more infrastructure stuff instead."
infrastructure is invested in , coded on, extended as we speak
we are working obviously on all levels parallel.

how about this
why don't you try to do a community vote and see what happens ?
PR or No PR
would that settle it once and for all ?

i really do not see where the issue is honestly, everybody is asking for Press, now we have it and now we should stop it again ?
why ?
because we are not ready ? well, what is ready ? we will not be ready ready ready for a long long time
hate to bring it up but Eth sold and launched everything without any line of code ! so did they do it all wrong then ?
did they blow their budget for nothing ?

please
take that passive aggressive tone out of your posts,
it is VERY hard to deal with you if you constantly think you have to put a needle in my ass !

Yes, thedashguy needs to tone it down a bit. TheDashGuy No reason to assume an insult or negative response is coming.

I think the main idea here is that we need to be selective on how we are marketing. If we want investors - then target the investors, understand that we need to be able to retain their funds and finish certain parts of the ecosystem. If we target users, then the merchant acceptance should be a big part of that. If we hire an outside company, then they need to direct this type of marketing based on the potential audience. We need to be very involved in decisions and timing the marketing company is making so we can help them get the right message out. Maybe we wait for a month for something groundbreaking to be released and then promote that.

I see PR as promoting Dash to everyone in the same way all the time. Spending a lot in this area, doesn't seem right to me.

 

[tungfa]

Yes, thedashguy needs to tone it down a bit. TheDashGuy No reason to assume an insult or negative response is coming.

I think the main idea here is that we need to be selective on how we are marketing. If we want investors - then target the investors, understand that we need to be able to retain their funds and finish certain parts of the ecosystem. If we target users, then the merchant acceptance should be a big part of that. If we hire an outside company, then they need to direct this type of marketing based on the potential audience. We need to be very involved in decisions and timing the marketing company is making so we can help them get the right message out. Maybe we wait for a month for something groundbreaking to be released and then promote that.

I see PR as promoting Dash to everyone in the same way all the time. Spending a lot in this area, doesn't seem right to me.

so the 'issue' is hiring a Professional PR Company ?
do i understand that correct ?

"I see PR as promoting Dash to everyone in the same way all the time."
that is where a pro company comes in, they know how to selective push Dash
what i am doing here is just keeping us afloat, keeping pages going, maintaining pages, extending social media presence and the likes, sending out Press Releases, talking to journos direct about story ideas,getting us out there as much as i can, keeping an eye on corporate identity and design, ..... (remember when i started there was NOTHING, no CI, no PR, no logos on wallets,....)
but there is a big difference in this and Pro Marketing obviously

Investors vs Users
- Investors
(to some degree in these early stages all investors are users and vice versa)
if we are talking about whales, well it is all about who knows who, the conferences have shown that these personal connections (and introductions) are key to get into these whales heads and pockets wink, hence the BTC Roundtable the guys are going to this weekend. Amazing opportunity to sit down in person with these whales and talk business !
investment, business opportunities, joint ventures,....
but you need that introduction. i am not at all well enough connected in that BTC whale gang to pull something like that off, i am not sure who from our community would be ?
(i am NOT mentioning the 'T' word)
- Users
(as mentioned, in these early stages all users are investors and vice versa)
yes we have to build an ecosystem for these users to spend their coins and get involfed !
but what is such eco system for , if nobody knows us (hence: build up user base).
Chicken = Egg all over, and that is the thin line in PR/Marketing.
and that is exactly why we are (trying) working on all levels parallel, no investors no market cap, no users no eco system, no eco system no users, no market cap no nothing,....
see where i am getting at

remember, the final decisions in all of this come from the Masternodes !
the team puts it out there, the masternodes vote and it goes from there.
there seems to be some 'conspiracy theory' that the team does whatever ..., and obviously that is nonsense as all budgets run through the usual open channels !
i know you guys have some issues with that, but please consider that there is public voting, accept the votes and opinions of others !
that is what the system is build for

 

[Solarminer]

This isn't about hiring an outside PR company or not. The question is looking at hiring a marketing company vs a PR company? And that option may be the Dash community or an outside company.

If we have two options (Marketing vs PR) for masternodes to vote, this would make it the decision more clear.

You are right, this isn't a one type of marketing fits all. I will try to be understanding with that it mind.

 

[tungfa]

And that option may be the Dash community or an outside company.

i do not understand ?

 

[Solarminer]

We have some very talented people in this community. I am sure they will surprise you soon. Stay positive.