- Mar 11, 2017
From stealth923 in Discord. Discuss here, thanks.
Plus they couldn't exist without government support and have an almost insignificant share of the motor industry yet have a market cap around 5x that of Toyota. I was going to say it's a crappy example but after writing that it's actually looking like a damn good comparison with crypto :/If the product is any good it will sell itself. Again, look at the TSLA example, spoilter, they spend ZERO on marketing.
Interestingly, their product isn't that good either.
If DCG knew they faced more 'no' votes every month surely they would be more transparent and responsive."DCG and DIF are requesting ~500 dash per month for the next 6 months for dash platform marketing warchest. Thank you."
This raises two questions for me :
Why is the DIF involved in a DCG marketing initiative ? Does the DIF have any marketing experience ? Are they involved because of escrow ? Clarity is needed for their involvement
If 6 months are scheduled to get a Platform marketing warchest in place, does that mean it will take at least 6 months before Dash Platform is ready for release on Mainnet ?
I rather have a platform marketing warchest in place when Dash Platform gets released on Mainnet, which as i understand is scheduled for Q1, 2021 ?
(within two months). Has the release of Platform to Mainnet been postponed to Q2 already ?
Also an update on the Head of Marketing function within Dash Core Group would be nice. How many candidates have expressed interest in that function so far ? How close are we to contracting a suitable candidate ? Lastest info i have about that : https://blog.dash.org/dcg-head-of-marketing-52fa56619eac
I think you mean Mainnet ? Dash Platform has been on Testnet since late December 2020 (almost a month now)Lets "wait" for the Dash marketing resource to come on board and let them know there is zero budget. Great planning and foresight /sarcasm.
If we dont have some sort of warchest going, when Platform is ready for testnet, nothing but word of mouth is the strategy?????
I dont care who holds it, it just needs to start being built now!
I don't think it's correct to say that the DIF is seeking funding for marketing. There are some investments that the DIF has made that involve marketing. However, that's incidental and not the main reason for the investment.
If anything, the DIF should be a net consumer of marketing. After launch of the Dash/CrayPay app the DIF will have an interest in promoting $6M of sales with the app over the next two years. I also believe this aligns with Dash/CrayPay user interest. DCG will also have this interest. The way the agreement is worded DCG “owns” the task of promoting these sales.
$6M of sales over 2 years. This happens if just 3,000 people spend $100 of dash a month for 20 months.
So DAO, there is a very specific goal for marketing. The real spirit of this thread is: How?
An expert in marketing (not me) should be the one to answer this question. There are several ways this could be set up.
1) DCG acquire marketing assets.
1a) Hire someone
1b) Pay a firm
2) DAO funds separate marketing group
3) DAO funds nothing and DIF partners promote their products.
4) I’m sure many multi party agreements are possible.
1 & 2 above could be done in conjunction. Benefit of competition with the drawback of duplication of resources.
I expect 3 will happen organically, with no further DAO outlay. We have said there is a new unannounced partner brought into the DIF. Call them Partner X. Now, of course, Partner X has a dash focused product. Partner X is currently building their own internal marketing resources. So if Partner X has earned media about their Dash product, they could mention advantages provided by Dash/CrayPay as a way to promote their own Dash product.
From Discord which has 100% support from Andy Freer
"No more airplanes, celebrity endorsements or paying for road trips etc.
The marketing budget in my opinion should be to fund hackathons, build community involvement, advertise professionally in specific channels, showcase platform and dapps using very high quality videos. This costs money and why a warchest is needed."