Helen Besedina
New member
Hello, DASH Community!
We are very glad to be a part of you. We contribute to DASH interests and do it with great pleasure.
Being DASH digital money investors we want DASH to develop dynamically and reach its objective to turn into a full widespread payment service with multiple useful options.
We follow DASH news and watch videos from DASH conferences. Especially, Amanda B.Jonson’s DASH detailed and Ryan Taylor’s reports are very inspiring for us. Obviously, DAO potential is huge. Therefore, we’re passionate as the active followers to be among leading DASH promoters. We’re sure that our marketing activity specially designed for DASH will provide great benefit to the Community.
Our Proposal
We are going to promote DASH digital money system throughout the Russian market via professional sport and different sport communities. DASH promotion especially through sport is the main key of our marketing concept. This project is considered to be held for 6 months with extension. As experts, we do believe that in most cases short-term actions provide short-term effects. Therefore, we always prefer thinking of several steps ahead doing coherent and scrupulous work. These 6 months are divided into two periods of 3 months each.
Here is our Proposal for the first 3 months.
Supported by DASH, we intend to develop Dash Sport Channel on YouTube with DASH attributes and symbols. We’re going to promote DASH a specific way. Namely, we will invite athletes and sport media persons for 15-minute dynamic and positive interviews that will contain different actual issues. However, every time we will lead our dialogs to DASH digital cash topics (Dash People YouTube Channel).
On the one hand, this way we give our audience an opportunity to find out opinions of media people according to crypto currency and digital money market. On the other hand, we follow our interests and expand our DASH promotion among viewers and increase the number of DASH members.
The fact is that digital cash era has already begun. This is inevitable process. Our conversations are considered to convince people that each sane person who owns assets and wants to be aware about the latest phenomenon should plan the future in line with the new crypto currency reality.
In the framework of our Proposal, additionally we will support our media activity with a sponsorship program for athletes who participate in domestic and international competitions. The program includes providing DASH branding for sports apparel and sports accessories.
Key points why we chose namely this DASH promotion strategy.
There are three main factors:
1. The common interest effect.
An environment, where people bond with one activity or lifestyle, is always favourable for a new product introduction. Often practice demonstrates that inspiration of one or several persons is quite enough to attract others in a certain group. It happens since people trust each other and they are loyal mutually. They connect easier and ready to share thoughts. However, more valuable point is that they are often ready to follow their colleagues’ recommendations. Obviously, the sport sphere has got this factor well performed.
2. The hyper segmentation.
This is an actual tool for each good marketer today. It already proved its effectiveness. Therefore, we involve people to DASH community using careful targeting and spread our influence not throughout Russia in common but first of all among the certain community.
3. Our own sphere of influence.
During our long business activity we’ve gained huge base of customers and business partners. There are also athletes of high qualification in our list. They reached great sport achievements in Russian competitions and International games. Starting with them we are going to realise our project.
How will our activity benefit DASH?
- DASH will obtain about thousands audience via our promotion work within 3 months .
- New DASH members will be qualitatively informed and prepared to upcoming DASH Evolution. Supported by our enthusiasm, these people will become active DASH followers. They will also influence business and make it use DASH payment system.
- DASH will gain new investors. We are going to attract people who can also become efficient promoters too. DASH will get new ideas and proposals.
- DASH will get our team as long-term solid partner with rich experience in business and marketing on the Russian market.
Our concrete actions now.
1. We‘ve got already some athletes and businessmen interviewed. We keep doing interviews posting them on our YouTube channel and also gathering a real audience step by step.
2. We’re collaborating with really crazy guys who experience Incredible Motorised Off-road Expeditions around the world. One of the guys is in our Dash promoters. Shortly, they perform dozens of expeditions with different vehicles: aqua bikes, snowmobiles, ATVs and outboard engine vessels. The total mileage of these trips has already exceeded 100,000 km. These shows are broadcast on 170 Russian federal TV channels along our country. For instance, in the TV Channel list are: “My Planet”, “Russian Extreme”, “World”, “Common Russian TV”. Outzone YouTube Channel.
We started sponsoring this team. Dash logo coverage on ATVs is upcoming.Additionally, we’re negotiating with some of the TV Channels to decorate the expedition shows with “Powered by Dash”.The nearest off road trip is going to perform on Georgia-Armenia route (Caucasus)/ Start – in April.
3. We’ve already made DASH branding for a cycling team : “Favorite”, Russia, Vyborg.
Now we prepare for DASH Race Championship to be organised with DASH prize Awards to the champions.Upcoming races that we are going to highlight on our Channel:
-The Main Spring Championship. Sochi, Russia ( April ‘18)
-International Race in Turku, Finland (04/20/18-04/22/18); Tampere, Finland (05/18/18-05/20/18)
4. We started preparing to perform a big crypto currency conference at International Bank University (Saint-Petersburg, Russia).
We’re expecting for DASH support to enforce our DASH promotion activity.
Our team is already in process to get this marketing concept realised. We love doing this.
Of course, we will be very glad to make it in collaboration with DASH.
Thank you very much for your attention.
