Dash Doesn't Need to Reinvent the Wheel with Advertising - Online Search Beats it All

[Leonidas]

Awesome guys, you have my full support !

Also I remember a pre-proposal that was trying to set up a website for the people to easily get some dash (small amounts like 5 €, in order to not meet all the regulatory problems - I believe). But I can't find the thread. However, I believe it is really important that people, after downolading the app, can as quickly as possible get a taste of it. Even though it is 0.0001 dash !

 

[dashdisciple]

hands down, the best advice out there, Digital is far more effective, but even it has its certain cost limits.

The way i look the marketing is simple, we need Dash App downloads and lots of them, but when we look at the Cost per download for a typical digital marketing campaign, it usually crosses $10 and thats why i have proposed Pay per download using SMS OTP verification where we pay just $2 per user, let me know what your thoughts are.

I believe app downloads can be achieved by simply paying people and other brand awareness campaigns should be rolled out through digital marketing.

@dashdisciple people like you are the reason that gives me lots of hope for the future for dash, so dont lose hope when some people here put you down.

I think this pay per download is on the right track. It's a combination of #firstdashwallet, but without overpaying. It also requires an action from them, and has built-in referral virality. Instead of simply paying them to download the wallet, what we're really doing is giving them a few duffs to play around with - certainly a crucial part of testing out Dash. As verification only, SMS makes sense. Many sites use it. (Although, I'd also like to trash those phone numbers immediately for privacy reasons.) Shooting traffic at a site like this could certainly be part of an A/B test within a paid adgroup. I'd also encourage other people to create their own Dash landing pages similar to this. With A/B testing available with Adwords, we could run our own little internal Dash challenge to see whose landing pages worked best.

In general, online marketing is very easy and boils down to three main elements:

1) Find your most qualified, relevant interested audience. (Crypto people, then finance people or possibly gold people.)
2) Get the cheapest visits from them that you can. (Has to be tracked somehow.)
3) Convert them to user/buyer/participant. (Dash.org is where most of our advertising points, and there is much room for improvement here.)

I believe that most of our current proposals check off 1 or 2 of those boxes, tops. Even with an good adwords campaign getting cheap, relevant traffic, we'd still want to strive to improve #3 (by sending them to a landing page better than dash.org)

 

[dashdisciple]

Awesome guys, you have my full support !

Also I remember a pre-proposal that was trying to set up a website for the people to easily get some dash (small amounts like 5 €, in order to not meet all the regulatory problems - I believe). But I can't find the thread. However, I believe it is really important that people, after downolading the app, can as quickly as possible get a taste of it. Even though it is 0.0001 dash !

Yes, I remember that site. It sadly got voted down. I believe there were CC processing concerns over it. (perhaps justified, but the proposal owner was willing to take on the risk himself..)

Now is probably the time to invite anyone and everyone to create Dash landing pages (be sure to use standardized graphics: https://www.dash.org/graphics/).

With a wide selection of landing pages with helpful content and creative ways to engage/convert the visitors, we should be able to point lots of traffic at them and A/B test to sort out the most effective ones.

 

[Mark Mason]

I agree 100% creating Google Ad campaign to send traffic to Dash.org alone will NOT have a high conversion rate in terms of achieving the Dash adoption results that we're seeking.

Before we start paying for ads to generate traffic, it is vital the destination we will be promoting has the best content possible that caters to all audiences.

As recently discussed on 3 amigos podcast with a few of the Core team members - Sending new-comers to just Dash.org is simply not good enough.

An aesthetically pleasing professional 'sales style' landing page, answering simple direct questions: What is Dash?, Why should I use Dash? and How do I buy Dash?

We also need a dedicated page for business owners. To simplify the process and make it as easy and straight forward as possible.

Are you business owner?

YES

(Options Pick One) 1.Brick & Mortar Business or 2.Online eCommerce Business?

Option 1.Brick & Mortar Business

Are you 1. Small to Medium Business / 2.Medium to Large Business / 3.Multinational Business

Here are your POS options..... With simple how to integrate Dash POS solution guide videos condensed into 2-5 min videos.

Option 2. eCommerce Business?

Are you using 1.Wordpress 2.Shopify 3.Large Scale Online Business

Here are the plugin/solution options available and here are simple how to guide videos and how to integrate them to your business.

Ideally this business adoption solution idea would be on DiscoverDash.com as we can then encourage businesses to add their listing to growing business directory.

One thing that has been holding us back from implementing this idea is a solid POS Dash solution.

I would also love to see a user adoption landing page on DiscoverDash.com With an Menu option.. New to Dash?

That answers all the What is Dash?, Why should I use Dash? and How do I buy Dash? questions.

We need a universal solution that people in community can refer businesses and new users to. Make it as easy and simple to understand as possible.

Have you heard about Dash?..... No,.... you should check out DiscoverDash.com it tells you everything you need to know.

The advantage of having quick video guides is that the content can be easily shared, stored and accessed on all social media platforms.

All of us can then use these videos for our advertising/marketing efforts which should yield a much higher conversion rate than just sending people to Dash.org.

We need to standardize our strategy so all of our outreach efforts are in sync so we have confluence, and we're all singing from the same hymn sheets for maximum results.

Once we prove ourselves showcasing the effectiveness of the content and delivery of message with evidence to back it up. Perhaps Core will then consider adding this content to the Dash.org.

We need to do this as professional and slick as possible. No short-cuts!

I had a great phone call with DashDisciple yesterday to discuss ideas and future gameplan.

This is not about proposals or profiteering from offering to deliver ad campaigns. This is about execution and the delivery of high quality production content that will command authority and respect when people watch it. It's about getting the right message and information about Dash across that is easy to understand for all audiences watching and doing Dash proud based on the merit of hard work to benefit the community as a whole.

I have my hands full right now with many projects. But I would like to form a round-table of 5-10 individuals from community where we can discuss and share ideas to ensure that we get everything right 100%. I may even get a few Core members involved to overlook and make sure message is correct and on point.

We have access to a few production companies, but we need to walk first before we can run. We need a plan and clear outline of written information and content before we seek direction of video format and delivery style.

We need to focus the content on the solution Dash provides and avoid any specific tutorial sytle content that could become quickly outdated, so we will have a much longer shelf-life regardless of what happens with Dash Evolution/Updates in the future.

If we can all work together and merge our efforts to get this one solution right, ad-campaigns moving forward will be breeze.[/QUOTE]

 

[dashdisciple]

I agree 100% creating Google Ad campaign to send traffic to Dash.org alone will NOT have a high conversion rate in terms of achieving the Dash adoption results that we're seeking.

I had a great phone call with DashDisciple yesterday to discuss ideas and future gameplan.

This is not about proposals or profiteering from offering to deliver ad campaigns. This is about execution and the delivery of high quality production content that will command authority and respect when people watch it. It's about getting the right message and information about Dash across that is easy to understand for all audiences watching and doing Dash proud based on the merit of hard work to benefit the community as a whole.
.

I agree with this, thanks Mark.

A critical part to the execution of this plan will be directing users to good landing pages. Mark's ideas are good, and I believe that they can be implemented incrementally.

A simple, one page landing page with Dash's benefits and how to engage with it, could be a solid place to start. From there, we can branch off and send different traffic types to the more specific types of landing pages Mark is mentioning.

From discussions over the last 24 hours, it sounds like several people are working to create new landing pages. I encourage this, and believe that we can A/B test them depending on the search terms that we're using to forward traffic to them. (As long as we standardize on graphics and messaging of the basic themes.)

 

[Mark Mason]

I would also like to add, if you have any friends, work colleagues or family members interested in Dash. In addition to Dash.org tell them to check out the Dash 101 menu section on DashForceNews.com ----> Eg. https://www.dashforcenews.com/dash-school/

Hopefully visitors that are referred and learn about Dash here, will then be incentivised to return daily/weekly to the site for the latest news and updates on Dash. Strategically this is much more advantageous that just a static one-time visit website as it serves multiple purposes.

I'm always open to adding more content/pages to menu section if you think something is missing and will add value.

Dash Force News is a community project so I respect and appreciate any ideas or suggestions.

Cheers,

Mark

 

[jimbursch]

What is your professional assessment of the Eralith YouTube campaign?

https://www.dash.org/forum/threads/eralith-youtube-ad-campaign-report-thread.15370/

 

[dashdisciple]

What is your professional assessment of the Eralith YouTube campaign?

https://www.dash.org/forum/threads/eralith-youtube-ad-campaign-report-thread.15370/

Jim, I like Eralith as a content producer and I'm happy he's chosen to focus his talent towards Dash projects. I like that he is producing the jet plane video, and I liked his storyboards for other videos. In an ideal world, I would love to separate his content out and have someone else specialized in Adwords to actually be purchasing the ad space, though. I voted for both his campaigns because I was happy to see this as a start to the type of purchased online advertising Dash needs, but in the future, I believe it would be best to purchase his content, but not his bundled views.

I inquired into some details regarding click prices on a per-country basis, and didn't get an answer that instilled confidence that the Adwords portion of the campaign is being run at a high-level. With traffic from India at 30%+, those clicks need to be purchased at a price commensurate to the per capita GDP of that country. In general, a really good Adwords tactic is to set bid adjustment percentages up and down based on the GDP of the country. If India's per capita GDP is 10% of the US's, the per click price should be 10%. My fear is that we are seeing a 30% India portion because Eralith is overbidding on India traffic (while a more savvy ad buyer is gobbling up the higher worth traffic.) A dramatic comparison would be this: Would you rather have a site visitor from Nigeria or from Switzerland, and why?

I inquired as to click prices per country, but Eralith was unaware that you could get that level of granularity in the statistics. https://www.dash.org/forum/threads/eralith-youtube-ad-campaign-report-thread.15370/#post-136576

 

[GrandMasterDash]

@Mark Mason And all those pages you published extorting the wonders of dash sponsorship.. how's that going to work, explaining that now dash is committing to rejecting 95% of those kind of initiatives, and instead has chosen to abuse users privacy via google adwords and SMS verification? Would you care to explain to Scott from Dash Aerosports or Circus City that future deals may well be off the table?

If this proposal passes I will publish articles explaining to everyone how this is working. Then you guys might be dealing with damage control.

 

[GrandMasterDash]

Targeted Ads = No Privacy, because the data had to come from somewhere.

Go ahead and disagree with this post even though it's a clear statement of fact.

 

[GrandMasterDash]

Word of mouth is the best marketing.

AdWords campaigns replacing marketing that people talk about is a stupid move.

 

[Super8]

@GrandMasterDash .. I think there's room for all of these initiatives. We do have a big budget afterall. Perhaps the 95% of 75% (or whatever was said earlier), was a bit ambitious/clumsy as it sounds like we want to completely 'dis' all other offline activities.

Clearly, we need a good healthy mix of online and offline marketing.

Hope this helps.

 

[GrandMasterDash]

@GrandMasterDash .. I think there's room for all of these initiatives. We do have a big budget afterall. Perhaps the 95% of 75% (or whatever was said earlier), was a bit ambitious/clumsy as it sounds like we want to completely 'dis' all other offline activities.

Clearly, we need a good healthy mix of online and offline marketing.

Hope this helps.

Every MNO makes compromises, it's unavoidable. And even though I have strong feelings against google, I accept some involvement is okay. However, imo, this was pitched too aggressively and I'm nervous that such efforts might be ramped up in the future. From everything I've seen and heard (years), dash gets some the best word of mouth when it comes to marketing. And for sure it could do A LOT better, but not at the expense of losing the people that have really helped us to get where we are.

Why can't we adapt this so that it ties into our existing marketing pushes. Tie it to Circus City, Dash Aerosports and so on. Let them co-exist and compliment each other. A linked approach instead of just throwing money at people. Let people feel like they are getting more than money, that they are also becoming a part of something bigger.

 

[Dashmaximalist]

history shows us a very simple reality

Only the most successful businesses survive -rest perish.

if we are not doing our absolute best in everything we are doing, others will take us over, simple.

 

[GrandMasterDash]

history shows us a very simple reality

Only the most successful businesses survive -rest perish.

if we are not doing our absolute best in everything we are doing, others will take us over, simple.

Better sell your dash now then

 

[GrandMasterDash]

history shows us a very simple reality

Only the most successful businesses survive -rest perish.

if we are not doing our absolute best in everything we are doing, others will take us over, simple.

You're right, Google Pay will be better than dash and dash will perish.

 

[GrandMasterDash]

Well @Super8 if I agree with @Dashmaximalist ("Only the most successful businesses survive [Google] -rest perish.") and you disagree with me then that means you also disagree with Dashmaximalist. After all, Dashmaximalist is saying that only google can provide the marketing power we need.. 95% I think he said.

 

[Super8]

Well @Super8 if I agree with @Dashmaximalist ("Only the most successful businesses survive [Google] -rest perish.") and you disagree with me then that means you also disagree with Dashmaximalist. After all, Dashmaximalist is saying that only google can provide the marketing power we need.. 95% I think he said.

No, they're not mutually exclusive. Or at least, the essence of my earlier communication above is that I think we need a blend of the two.

 

[TroyDASH]

The number he said was 75%, but no one has actually proposed that and I highly doubt that MNOs would do that, especially not right from the beginning. It would probably be something closer to 5% for an initial project. The other proposals like dash aerosports appear to be quite popular and there is no way the MNOs would bump it in favor of Google ads, IMO

 

[Mark Mason]

@GrandMasterDash I think you're have totally misunderstood me...... or tagged the wrong person?

And all those pages you published extorting the wonders of dash sponsorship.. how's that going to work, explaining that now dash is committing to rejecting 95% of those kind of initiativesp

I have no idea what your talking about? or how that relates to my comments in this thread?...... Go for the ball, not the player. If you want people to take you seriously there is a right way to go about it.

I did not mention at any point or indicate any support for "rejecting 95%" I think you tagged the wrong person. In fact I did not suggest we should reject any proposal. I really don't appreciate this allegation.

Would you care to explain to Scott from Dash Aerosports or Circus City that future deals may well be off the table?

Erm.... I'm not stopping anyone from doing anything? or have I suggested otherwise? Confused.com

So I don't have to explain anything.

My comment was simple, in my opinion if you're going to do a Google ad campaign I think it would be wise to make sure there is more methodology and gameplan than just sending traffic direct to Dash.org as I personally feel we need a better solution to meet the objective first before we pay for any ad traffic.

I also encourage we work together as a community. Project before the individual.

If you don't like Google Ads, that's fine. I have no issue with that. We're an open (tolerant) community and should respect everyones opinion.

However what I don't like or have time for is drama or infighting. This is the Dash community NOT Bitcoin

I'm not the owner of this thread, do not drag my name through the mud trying to cause a divide.

If this proposal passes I will publish articles explaining to everyone how this is working. Then you guys might be dealing with damage control.

It's really not nice to make threats. I would also hope most people already know what Google ads are without you having to explain it. You're a long time member of the community. If you need to back your opinions with threats, or tagging people with false accusations that's really not the right way to win people over.

All I'm saying is IF there is going to be any form of Google ad campaign I personally believe it would be a smart idea to have content created specifically designed for newcomers to Dash first before running ads. If you disagree with that, that's fine.

But please don't make false accusations on things I did not say or imply. That's not cool. I'm only replying because you tagged me and singled me out.

Targeted Ads = No Privacy, because the data had to come from somewhere.

You clearly have a strong opinion. I would like to kindly remind you that no one here is denying that fact or wishes to argue with you.

We need to be united, respectful and be open to ideas even when we disagree. Clearly not everyone agrees with every proposal put forward. That's why we have a voting system in place.

To be honest I personally think the focus should be on getting the content right and ready first and the ads second.

I'm a little concerned about your tone and approach here. You made your point about Google Ads & Privacy, it has been noted. Thanks for your input.

We've both had our say here, now it's time for others in the community to have theirs.

I agree with @Super8

Clearly, we need a good healthy mix of online and offline marketing.

 

[DashDude]

I'd like to see a comment from the Core team regarding this. There has been discussion about hiring an ad agency that might address this need, but it's been very quiet for several weeks. Are they waiting for London conference? Do they disagree with marketing before Evolution? Too busy on core projects and need for us to charge ahead on our own? @Minotaur , @babygiraffe , any opinion or update?

 

[Super8]

@DashDude I think @babygiraffe is now @Ryan Taylor

 

[GrandMasterDash]

@Mark Mason What are you saying about allegations? If you had read @dashdisciple original post you would of seen...

"I am suggesting that Dash aim to spend 95% of its marketing budget (which is currently roughly 75% of its total budget) on digital search ads. Seem extreme to suggest a $1.5M/mo spend on Adwords search? It's not. It's just the fastest, cleanest, and most effective way to get the best marketing - which seems to be what most proposals are about."​

...in other words, he has wet dreams of canceling out 95% of the kind of sponsorship DFN has proudly supported to date.

 

[Super8]

@Mark Mason What are you saying about allegations? If you had read @dashdisciple original post you would of seen...

"I am suggesting that Dash aim to spend 95% of its marketing budget (which is currently roughly 75% of its total budget) on digital search ads. Seem extreme to suggest a $1.5M/mo spend on Adwords search? It's not. It's just the fastest, cleanest, and most effective way to get the best marketing - which seems to be what most proposals are about."​

...in other words, he has wet dreams of canceling out 95% of the kind of sponsorship DFN has proudly supported to date.

dashdisciple has since acknowledged that this can be significantly less. Jeez!

 

[dashdisciple]

@Mark Mason What are you saying about allegations? If you had read @dashdisciple original post you would of seen...

"I am suggesting that Dash aim to spend 95% of its marketing budget (which is currently roughly 75% of its total budget) on digital search ads. Seem extreme to suggest a $1.5M/mo spend on Adwords search? It's not. It's just the fastest, cleanest, and most effective way to get the best marketing - which seems to be what most proposals are about."​

...in other words, he has wet dreams of canceling out 95% of the kind of sponsorship DFN has proudly supported to date.

Search can be sent to lots of pages and promotions, including the great ones that DFN runs. Digital search expense is the firepower that can drive the type of creative and fun promotions you seem to enjoy most. After these search campaigns ran for a few months, the budget would be so big, that there'd be plenty leftover for the big-hitters like Max Keiser or the little guys with new ideas. Additionally, I used the word "aim" and mentioned that the campaign could start out with $100k. As @Mark Mason pointed out, better content and landing pages is necessary for this to truly get to the next level.

There is an opportunity for us capitalists and whatever you are to both be happy.

 

[GrandMasterDash]

@dashdisciple backtrack as much as you like, I'm not entertaining your aspirations to shaft our users privacy.

 

[dashdisciple]

 

[Mark Mason]

@Mark Mason What are you saying about allegations? If you had read @dashdisciple original post you would of seen...

"I am suggesting that Dash aim to spend 95% of its marketing budget (which is currently roughly 75% of its total budget) on digital search ads. Seem extreme to suggest a $1.5M/mo spend on Adwords search? It's not. It's just the fastest, cleanest, and most effective way to get the best marketing - which seems to be what most proposals are about."​

...in other words, he has wet dreams of canceling out 95% of the kind of sponsorship DFN has proudly supported to date.

I don't want to waste any more of my time on this . It's crystal clear what I was talking about. You tagged me and wanted a response for things I did not write or say. So you got a reply. Your comment wasn't directed at anyone else was it.

@Mark Mason And all those pages you published extorting the wonders of dash sponsorship.. how's that going to work, explaining that now dash is committing to rejecting 95% of those kind of initiatives, and instead has chosen to abuse users privacy via google adwords and SMS verification? Would you care to explain to Scott from Dash Aerosports or Circus City that future deals may well be off the table?

If this proposal passes I will publish articles explaining to everyone how this is working. Then you guys might be dealing with damage control.

Look, I hear you loud and clear. You don't like Google ads because of privacy concerns.

I came in to the conversation later on. As others have said it was a starting point to discussion and has progressed since then. I'm personally only interested in getting the concept right first before talking any numbers. That was my whole talking point.

However, I can't help but feel from your comments that even if it was 1-5% of budget funds for Google Ads, you'd still be extremely unhappy as it's the privacy aspect of Google ads that is the real issue for you. I totally respect your opinion, but this is why we're having an open conversation about it. Different strokes for different folks right.

♫Now, the world don't move to the beat of just one drum,
What might be right for you, may not be right for some. ♫

What concerned me was the use of a straw man argument by trying to instill a level of fear and make others feel threaten as perhaps you feel your argument of privacy is just not a good enough reason alone for most to dismiss Google Ad campaign idea.

For example IF I said I was going to do Dash Force News Google Ads - you would be still as equally unhappy right?

It's the Google Ads privacy aspect that you don't like, not the amount being spent or who is doing the ads or even the content being promoted.

Your main issue is privacy so let's keep it simple and stick to the Privacy issue, and please try not to conflate the issue any further. There may be others in community that agree with you. Let's try and keep the peace here. We're all on the same side and want to see Dash succeed.

Let's not allow a difference of opinion to grow in to a level of resentment or dislike. Everyones input here is equally important. Whatever happens I trust the masternode network to decide what's best for community. So let's leave it there and see what others have to say. Hopefully cooler heads will prevail.

 

[GrandMasterDash]

I don't want to waste any more of my time on this . It's crystal clear what I was talking about. You tagged me and wanted a response for things I did not write or say. So you got a reply. Your comment wasn't directed at anyone else was it.



Look, I hear you loud and clear. You don't like Google ads because of privacy concerns.

I came in to the conversation later on. As others have said it was a starting point to discussion and has progressed since then. I'm personally only interested in getting the concept right first before talking any numbers. That was my whole talking point.

However, I can't help but feel from your comments that even if it was 1-5% of budget funds for Google Ads, you'd still be extremely unhappy as it's the privacy aspect of Google ads that is the real issue for you. I totally respect your opinion, but this is why we're having an open conversation about it. Different strokes for different folks right.

♫Now, the world don't move to the beat of just one drum,
What might be right for you, may not be right for some. ♫

What concerned me was the use of a straw man argument by trying to instill a level of fear and make others feel threaten as perhaps you feel your argument of privacy is just not a good enough reason alone for most to dismiss Google Ad campaign idea.

For example IF I said I was going to do Dash Force News Google Ads - you would be still as equally unhappy right?

It's the Google Ads privacy aspect that you don't like, not the amount being spent or who is doing the ads or even the content being promoted.

Your main issue is privacy so let's keep it simple and stick to the Privacy issue, and please try not to conflate the issue any further. There may be others in community that agree with you. Let's try and keep the peace here. We're all on the same side and want to see Dash succeed.

Let's not allow a difference of opinion to grow in to a level of resentment or dislike. Everyones input here is equally important. Whatever happens I trust the masternode network to decide what's best for community. So let's leave it there and see what others have to say. Hopefully cooler heads will prevail.

I have already made clear in this thread that I accept some compromise because I fully believe every single MNO has done so. I am not 100% against the google ads thing but to shine a light on dashdisciple's motives, which he has made clear at the beginning of this thread and elsewhere. He made it absolutely clear that 95% of the marketing efforts should be redirected to google ads, and he also put down previous marketing projects as "morale boosters".

I tagged you because I know you have previously praised such people and projects such as Dash Aerosports and Circus City.. and so you should, to give them credit for the good work they did. It is those people that we owe gratitude for getting where we are, not to de-fund or re-direct similar upcoming projects simply because one person wants the funds to go to google. Sure, he adjusted his response to fit the conversation but his intentions were made clear right there in his original post. Much the same in his support for sms verification or facial recognition... clearly a person that doesn't give enough thought to dash's privacy aspects. I mean, how is that going to work when DFN has to write about record breaking ad campaigns that leverage the power of google, well known for their privacy abuses?

When I suggested a linked up approach to marketing, tying adwords to existing marketing efforts (Dash Aerosports etc), did he give way and acknowledge such thoughts? - no, he simply continued to mark me down as dumb or trolling.

I accept some adwords, but I don't want to compromise the good work of other projects, nor do I want to send the wrong message to our users regarding privacy.

 

[TroyDASH]

I think that 95% of marketing budget or 75% of total budget are rather arbitrary numbers. If we start small and do not even use up the entire budget (we could spend a LOT more than 5% of the total budget right now without even affecting other projects at all) then this aspect of it would not be controversial. Budgeting for Google ads is very flexible which is one of the reasons it's a good idea. If one month there are some other things that look like they should take priority then the Google ad spending can be reduced or even stopped entirely, with minimal effort or sunk costs. I have confidence that the MNOs will be on top of those decisions when they come up.

Absolutely agree that we can leverage existing marketing efforts to use in conjunction with ad targeting and landing pages. But the content really does have to be good and professional quality regardless of whether or not that is the case, and regardless of how much money we throw at it, which is what @Mark Mason was getting at.