Darksend Rebranding Discussion

TaoOfSatoshi

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Its been said that with V12.1 Darksend will be rebranded. While PrivacyProtect has been floated around, this may not be set in stone.

I have been thinking a lot about this issue, and I believe we should look at it from the point of view of regular users instead of crypto geeks, and trying to keep it as simple to understand as possible.

Using the example of messaging social media sites, people can send messages to each other, but when discretion is required they send a private message.

It can be the same thing with money. Send money, privately send money.

Send, PrivateSend. Easy for all to understand.

What do y'all think?

Tao

EDIT: How about PrivaSend and InstaSend? All transaction names in the same style...

EDIT2: The full words PrivateSend and InstantSend appear to be more popular. They would tie into our slogan of Private. Instant. Secure.

EDIT 3: tungfa likes InstantX and PrivateX.
 
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itscrazybro

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Its been said that with V12.1 Darksend will be rebranded. While PrivacyProtect has been floated around, this may not be set in stone.

I have been thinking a lot about this issue, and I believe we should look at it from the point of view of regular users instead of crypto geeks, and trying to keep it as simple to understand as possible.

Using the example of messaging social media sites, people can send messages to each other, but when discretion is required they send a private message.

It can be the same thing with money. Send money, privately send money.

Send, PrivateSend. Easy for all to understand.

What do y'all think?

Tao
I personally like it. It is super easy to understand what its function is with a name like that.
 

tungfa

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i like PrivateX too
(hence InstantX)
 
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tungfa

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How about XSend? It's short and easy to remember and read.
too close to InstantX i think there has to be some private in there somewhere i believe (less dark, more private) ;)
 

TroyDASH

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PrivateSend seems the best to me, so far. Clear and concise. And, "private" probably carries the least amount of negative connotation, compared to things like "dark" or "anonymous"
 

TaoOfSatoshi

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The more I look at PrivaSend and InstaSend, the more I like them... maybe it's just me though.

The wallet would be more streamlined using similar terms for each transaction style.

Then the transaction detail could say "PrivaSent", or "InstaSent", or both.
 
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coingun

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Funny I like something simple like Mix and Instant. Did you send your dash mixed? Did you send it instantly? Dash Mix or Dash Instant.
 
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GreyGhost

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IX and PX
Love It !

InstantX and PrivateX is my vote !
I tend to agree but would not like us to rush. Once the name is changed it would likely stay. Let the community discuss this more. There must be even better name hidden somewhere and waiting for us to discover it only that I do not know it yet... ;)
 
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Gi01

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If you want to breakthrough the "normal" users you have to make their life easier by using terms that are something to them

"X" is nothing. To the average Joe out there X won't ever mean nothing more than a letter.

On the other side, "Send" is a word that they know and use on a daily base.

"PrivateSend" is easy to pronounce and it's pretty self explaining. I like it even more than PrivaSend: "Priva" in the latin language is related to "deprive" rather than "free" and has a negative connotation.
"InstaSend" is a good contraction of InstantSend and also "Insta" is pretty common lingo in the normal world

The acronyms are PS and IS, both easy to remember.

On a finale note, if (hopefully, when) Dash will be a much-more-common thing in everyday life, you don't want competitors to have a free shot with a better positioning using easy worlds that everybody knows while we are stuck with PrivateX that, without any hard feelings :) , means almost nothing

My 2c and some years in mktg ;)
 

rango

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PrivateX is too technical and could be associated with porn.

PrivateSend and PrivacyProtect (preferred) both sound good to me. Since InstantX will be default in all wallets and is just technical backend, it will be nothing that has to be given a explicit name in Joe communication.
 
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crowning

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PrivateSend and InstantSend.

The more telling the words, the better Joe Average understands what it's for.

And, since I'm the poor soul who will most probably implement this in the CORE-client, it makes life MUCH easier to have words which are BOTH adjectives/adverbs and verbs, both for the UI and for the documentation as well.

I already did it as PoC with PrivacyProtect instead of Darksend (see https://github.com/dashpay/dash/pull/760), and it was (semantically) a mess.
 

alex-ru

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PrivateSend and PrivacyProtect (preferred) both sound good to me.
PrivacyProtect is preferred for me also.

Because "Send" may be confusing: "I don't want to Send my money anywhere (to anybody) now! I just want to keep them privately (Protect Privacy) - to clear the previous history in the background mode".

Also, if we have 2 similar terms like "PrivateSend and InstantSend" - it may be confusing - people will ask: "What is the difference?", "Which one of them I should use?" and so on...
 
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TaoOfSatoshi

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PrivateSend and InstantSend.

The more telling the words, the better Joe Average understands what it's for.

And, since I'm the poor soul who will most probably implement this in the CORE-client, it makes life MUCH easier to have words which are BOTH adjectives/adverbs and verbs, both for the UI and for the documentation as well.

I already did it as PoC with PrivacyProtect instead of Darksend (see https://github.com/dashpay/dash/pull/760), and it was (semantically) a mess.
Yeah, I think that PrivateSend and InstantSend are nice and to the point. To make the two similar will be better going forward, IMHO. Keeping it simple is key for mass adoption.
 
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Paws

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Or simply Silent Send (SS), Most Latin based languages share this root description of knowing Silent as not having a presence. Many of the Japanese students learning English know what being "silent" is, pretty much every person can figure out the opposite.

Or more straight forward "No Trace" "Invisible" so-on.
 
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n00bkid

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How about "PrivatePay" and "InstaPay"?

It keeps the "Private" and "Insta", which I like, but "InstaPay" is easier to say than "InstaSend" (too many S sounds).

The "X" suggestions fail to appeal to the more conservative users we'd also like to market to. Crypto geeks may associate the letter "X" with "transaction" or something, but to many others, the letter "X" has a negative connotation. Like "Mrs. X" (a murderer) or "XXX" (porn) or "Mr. X" (anonymous, scary person).

I like Tao's suggestion of choosing these very important words to market to as many people as possible. Not to stroke the tinglies of techgeeks.
 
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Macrochip

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If you're relating an innocent "X" automatically to porn I am worried about your cognitive imprints...
Ever wished someone Merry X-mas? Ever seen a X-Road sign? Do math teachers encourage students to look for naked women when they ask them to "find x"?

When I originally suggested PrivateX I actually meant "PrivatX" to streamline with InstantX. In case you didn't know: Contrary to popular belief the "X" is not without meaning.

InstantX is a contraction of "Instant Transa(X)ion thus PrivatX becomes a contraction of Private Transaction. It can't come more natural than this if you ask me.

Also I can't believe I just had to explain this. :tongue:
 
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Gi01

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The thing that you have to explain is on its own a reason :)

It's not common lingo and won't be natural

"X" it's not porn to me, btw:

XXX is porn related
Xmas is a well known contraction
X-Men are actually "Extra Men"
X in math is something that you don't know

All in all i really think that from a mktg perspective InstaPay or InstaSend or InstantSend makes more sense. InstaX doesn't come up with any logical action

BTW i think that both Insta(nt)Pay/Send make sense. Pay as a minor negative connotation, Send looks more... generous. That's why I'd vote for Send :)
 
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eduffield

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I think we should ditch the names of these altogether. Attributes of currencies shouldn't have names especially when the underlying protocol can change. So it would be appropriate to say Dash supports privacy and instant transaction, but why does the process need a name? I'm sure both Darksend and InstantX won't be the final implementation or strategy we'll use, it'll get confusing to keep renaming them every 2 years. We could even have 2 or 3 separate subnetworks with different protocols.

Dash has instant transactions and privacy built in... sounds good to me