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Congratulations Fernando Gutierrez - Dash Core Group, Chief Marketing Officer

Discussion in 'Official Announcements' started by Ryan Taylor, Jan 17, 2018.

  1. Ryan Taylor

    Ryan Taylor Well-known Member
    Dash Core Team Foundation Member

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    I am pleased to announce that long time Dash Core Group contributor Fernando Gutierrez will be greatly expanding his responsibilities and time commitment on our team by accepting the position of Chief Marketing Officer.

    @fernando has been active with the Dash project since early 2014. Throughout that time, he has managed countless projects, legal initiatives, business development opportunities, and has served as a board member providing overall guidance to the team, and in my opinion possesses one of the sharpest minds toward overall business management on the team.

    Most recently, Fernando has taken the leading role on our marketing and branding efforts, including establishing our relationship with Ogilvy & Mather and managing the relationship and plans. He has also taken on ownership for management of our public relations firm Wachsman PR, and started planning our conference and event participation for 2018.

    Fernando's team - which we expect to start expanding soon - will be responsible for expanding our PR and advertising activities, events planning and coordination (including both external and Dash-organized events), marketing content and strategy (including assets like trademarks, our brand, the dash.org website, etc), and coordination of community / external communication.

    Join me in congratulating Fernando. I believe the Dash network is extremely lucky to be gaining Fernando's passion and capabilities, while maintaining the valuable continuity of knowledge and experience from all of his years of experience specific to Dash.

    Background:

    Fernando is a registered lawyer and economist. He had an almost decade-long career in sales and marketing in HP and Telefonica, with previous experience in strategy consulting. He was promoted multiple times and had early management experience, including projects across South America and Europe. He worked in B2B and B2C consumer market advertising, in departments that focused heavily on data analysis of each initiative. He then exchanged the corporate world for entrepreneurship and investing in real estate, both for himself and for several institutional investors.

    He joined the Dash team in 2014. Back then, joining the team meant performing a crazy variety of tasks because there were few people or resources. That included promotion, business development, legal research and discussing new features that we now love. Even maintaining servers while googling how to do it was an ordinary event. Lately he has been more focused in general management of the team's growth from his board position. He has also coordinated some marketing projects and kept an eye on legal matters, including supporting the creation of our new legal structure.
     
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  2. Walter

    Walter Active Member
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    Congrats @fernando this is a really exciting development!

    Walter
     
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  3. Vedran Yoweri

    Vedran Yoweri Active Member

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  4. TanteStefana

    TanteStefana Moderator
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    Awesome @fernando! We're so lucky to have you!!!
     
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  5. bigrcanada

    bigrcanada Well-known Member
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    Thanks Ryan for this great update! Congratulations Fernando, thank for taking this on...its great to see long time community and project members continue to represent DASH. Cheers!
     
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  6. dashinstant

    dashinstant Active Member

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    I’m really pleased that Fernando has been retained within Dash Core with a formalised leadership title. It’s great for Dash. Good luck Fernando.
     
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  7. AnarchicCluster

    AnarchicCluster Active Member

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    Nice one,
    Now that Fernando is the Chief Marketing Officeer, maybe it would be worth singling out the marketing departpement as a separate DAO and let them apply for budget independently from Core. It could increase decentralsation of the project.
    Any thoughts?
     
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  8. fuzzyduck

    fuzzyduck Active Member

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    Congratulations!

    With the new role I hope our(community) long standing prayers have been heard and get some more frequent projectupdates on whatever subject is at hand!
     
  9. demo

    demo Well-known Member

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    Good luck, and I hope he will remain in his initial point of view.
     
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  10. t0dd

    t0dd Active Member
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    Congratulations, Fernando! This is an effort that needs structure and guidance. Glad to see you take it on formally. Good luck!
     
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  11. splawik21

    splawik21 Grizzled Member
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    @fernando my honest congratulations for taking the CMO position. Your past activity and all you did for Dash for all these years only confirms that we have the right person on the right place. Thumb up!
     
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  12. blockchaintech

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    Congratulations! @fernando I am very happy that a compatriot is in the Blockchain scene at one of the highest levels.
     
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  13. feedbands

    feedbands Active Member

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    congratulations @fernando you are a wonderful asset to the team!
     
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  14. tuapoma

    tuapoma Member

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  15. TLC

    TLC New Member

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    Congrats @fernando and congrats Dash!! Everyone benefits from this progression and we look forward to hooking up on projects in the near future
     
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  16. camosoul

    camosoul Well-known Member

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    I feel warm and fuzzy inside.
     
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  17. AVT

    AVT New Member

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    What a splendid decision! @fernando is amazing and I will always be grateful to him for introducing me to Dash. Congratulations Dash team!
     
  18. TheCryptoGrandpa

    TheCryptoGrandpa New Member

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    Wow...this looks and sounds like a fantastic development. I for one would love to see how that role develops. Marketing, marketing, marketing...with intelligence is key to mass adoption, right?
     
  19. Georgepro

    Georgepro New Member

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    Congrats @fernando keep the fire burning and continue to advocate for DASH. New position new ideas geater height
     
  20. Wonder Woman Will

    Wonder Woman Will New Member

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    @Ryan Taylor "He has also coordinated some marketing projects." Are there specific Dash projects that you could point to involving
    @fernando ?

    I'd be interested to learn and study those initiatives.
     
  21. Angel Andres Arri

    Angel Andres Arri New Member

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    Congratulations @fernando we hope we can work together in Argentina Adoption of Dash, we have a small team just starting the first Meet Up we work together when you are free we can set up a Webinar together.
     
  22. Jaimenok

    Jaimenok New Member

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  23. fl0at1ng_p01nt

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    Definitely!
     
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  24. EmilyFlores

    EmilyFlores New Member

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    Good luck!
     
  25. JohnnyFo

    JohnnyFo New Member

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    Congratulations :) Good luck
     

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