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Chant Pre-Proposal

Discussion in 'Pre + Budget Proposal Discussions' started by Nick Chant, Feb 9, 2018.

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  1. Nick Chant

    Nick Chant New Member

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    Executive summary:

    Chant is a Dash Infrastructure, marketing, and communications proposal.

    Every Chant user on signup will open a Dash Wallet


    Chant is a pro-social Music retail app. Every Chant user on signup to purchase music will automatically open a Dash wallet as the Evolution system evolves. Planned integration with Evolution could allow Chant username used as a Dash address. The simplicity of the user interface proposed from Evolution can be promoted to a Global audience through the Chant journey arriving at Headline and Superstar acts.

    Chant will promote Dash as the preferred payment to the Chant user community. We will explain it saves on transaction fees and allows more money to the artists and environment. Dash users can receive price discounts - meeting greets- VIP ticket upgrades, specialist merchandising, exclusive production mixes only available to those who paid in Dash etc... increasing the motivation to use Dash. Fans will be able to send Dash to each other enhancing utility. The new and cool way to buy music and spend money. (to be negotiated with artists management on a case-by-case basis)

    What is Chant?


    Using The Chant App the fan uniquely hears new pre-released or classic tracks and purchases their favorite music by recording and upload their Chant. Live shows can have a profile too so the fan can add their voice to live events. The fan’s voice creates a visual and trackable ‘sonic footprint’. This is followed by a notification confirming their place in the upcoming unique Chant mix. Producers and musicians engineer the fan’s Chant into their songs, along with those of other fans who have selected the same track. This creates a fresh sound that is used by the artist as part of the mix. The fan becomes a member of ‘The Band.’ The Chant track is down loaded to the Chant App unique Music Library and the fan notified. The fan’s voice becomes part of an online growing community. The fan will be encouraged to use their Dash wallet for payment.

    Artists thank the fans for their participation by crediting each individual on the band’s and Chant’s websites. So begins a unique long-term dialogue that enriches and reinforces relationships between artists and their fans, building strong communities and growing fan bases.

    Artists and Record companies support Chant because there is mass consumer participation. The fans become a new instrument to play with. The artists and Record companies get paid in advance, monetize their back catalog, and their chosen causes get funded. New technology ensures that the new tracks can’t be pirated. Fans love Chant because they get direct access to their favorite artists, pre-release music and back catalog, whilst helping environmental and humanitarian projects.

    The key to Chant is our music pipeline including headline talent with loyal fans in the millions. The marketing is done by the artists to their fan bases, therefore, Dash is investing in access to existing Global markets. A telco company could have 10 million customers. If they ask their customers to do something the uptake is very low. A major artist with 10 million followers does the same and the uptake is very high. Corporations spend significant amounts to be associated with talent. Rarely do they get to access the fan bases in the mechanism that we are proposing.

    Dash receives access to 'Opinion Formers' that would normally cost significant amounts to promote a product by default by joining us on the Chant Journey. Four example a major artist can be paid hundreds of thousands of dollars to tweet on the advantages of a product. Fans tend to follow artists as lifestyle 'Opinion Formers' and the commercial advantages in increased sales is well studied. The Dash Chant elegant fit means that you're accessing the artist community by default in a subtle secondary but 100% integrated way. The artist is not going to feel exploited and be asking for their normal fees. The fan will not feel that they're having a product 'Sold' to them, however, will see the advantages of using Dash over FIAT, this is the magic of this proposal.

    We have studded the Dash new Evolution innovation and have restructured the proposal to take on board its simplicity. The first thing we will be doing should the proposal go through, is integrating Systems to facilitate the purchasing process proposed above. Our in-house code-writing team is ready to take this work on.

    As Dash will be an integral part of the Chant Music purchasing process Dash will be promoted by us as an innovation. Money as a public service. By avoiding banking fees more money goes to artists and charities which has pro-social public relations advantages too. Chant is turning fan from a recipient of music into an active participant - this is seen as an innovation by artists and potential game changer. Dash and Chant are culturally aligned as you are a game changer too, so we hope there is the potential for an elegant fit in a relationship going forward.

    Chant has been communicating with the Dash core team for three months and we have escrow service and contract negotiated. This proposal will go live in July for the August payment cycle as arranged with Dash. We had positive feedback when this was posted last time but we had five days at the end of the last cycle and the community asked us to come back with more time to review.

    Since the last proposal, we have found half the capital needed to implement the fully funded plan within our team and investors. We are therefore now requesting that Dash only invests the other half. This mitigates Dash risk and creates a mutually beneficial project. Previously we were going to ask for the other half in a second proposal and this is no longer the case so amount requesting is halved.

    Chant has allocated $500,000 of stock for Dash should this proposal go through, the same amount we are requesting. The equity service at Dash core is in development and not ready for a contract on this, however, we will hold onto this for you and make this available when your processes are able to take this up.

    We took on board the community's remarks with regard to the last proposal summarised below.
    • Standing on the shoulders of these music giants (Some with 10,000,000's of fans) Dash can access existing communities.
    • Every Chant user on signup will open a Dash wallet as the Evolution system evolves.
    • Planned integration with evolution could allow Chant username used as a Dash address.
    • Fans will be able to send Dash to each other enhancing utility and increasing uptake.
    • Evolution new user interface can be promoted through the Global music industry.
    • We have worked with Dash core team, under advice from the pre-proposal in order to establish a contract and an escrow agreement with milestones.
    • Dash users can receive discounts- meeting greets- VIP ticket upgrades, specialist merchandising etc increasing the motivation to use Dash. (to be negotiated with artists management on a case-by-case basis ) Fans motivated too use Dash to purchase music as all Chant users have Dash wallets. The new and cool way to buy music.

    • The app has been developed and tested by a world-class technology and business development team with code writing in-house.
    • Founders have a history of producing results in environmental sustainability and the music Industry. See CV's
    • Offering Dash as the exclusive cryptocurrency gateway for 24 months in the contract.
    • 20% of the fans music purchase price goes to charitable causes chosen by the artists and fans. By avoiding banking fees by using Dash more money goes to artists and charities.
    • Offer to pay these Charities/ Not-For-Profits in Dash accessing their further big communities. Can offer the Chant Dash donation/ purchase mechanism to charities.
    • Offering artists - Dash - to tweet out a thank you to their communities.
    • Chant has an in-house testing band 'Chant Live’ Chant will promote Dash as the sponsor of this get-go Band 'Chant Live’ putting Dash at the core of this new musical movement.
    • We pay all musicians who play with the Chant Live testing band in Dash. As an open source jamming band some very big names in music Play with us. We will pay their expenses in Dash. Estimate 100 people over the forthcoming year.
    • We will pay 16 Chant staff in Dash.
    • Half of the capital requirement for this plan has been found within Chant team. We are therefore splitting the cost of the fully funded plan with Dash.


    Link ……Pre Proposal

    Link.......Chant/Dash Narrative Taking On Board Feedback From Pre-Proposal

    Link....... Previous Dash Contract/ milestones.

    Link …… Budget.

    Link ...... Chant Deck

    Link ...... Historic work wrapped up into Chant

    Link...... Chant Art

    Link ...... Chant Live The Pipeline Building and Concept Testing Band


    Working Prototype App



    Option in mark two app if the fan wants to hear their own voice In the song Chants are recorded to a click and tuning option on the device is the voice was given on, this is kept separate+stored locally on their phone, and then when the song is played the app mixes and tunes their Chant.

    Chant’s Mission

    The world is ready for disruptive revolution. It’s not silent but driven by technology and by the collective voices of the world’s youth and music fans who will use the Chant App to join the Chant community scaling Dash's user reach. Chant is the revolution and its inspiration is drawn from all genres of music.

    Chant adds promotional channels through the Chant live art Band, live events, digital music sales, and brand sponsorship, live music, and art events and ticketing, video uploads, music sales, and publishing, merchandising, pre-release music and back catalog sales. Chant plans to engage over 1 billion people within the next five years.

    Chant is the brainchild of Daniel Morell and co-founded by renowned producer Martin (Youth) Glover. Dan coined the term ‘Carbon Neutral’ and has planted over 13 million trees around the world. Martin (Youth) Glover has produced and worked with; Paul McCartney, David Gilmour, The Verve, Primal Scream, Pink Floyd etc. and is a founding member and bass player of Killing Joke.

    Chant empowers, engages, transforms, disrupts, mobilizes and leads on at scale to achieve the Mission. Join our revolution! "The voice inside your head"

    The cost to the fan

    Each download on the Chant App can cost the fan £2 which is split 50:50 between the artists/Record Companies and Chant. Both parties make a 20% donation to the artists and fans chose charitable causes. This means that for every £2 raised from each Chant upload, 40p will be donated to environmental and humanitarian projects. The purchase price can vary upwards or down dependent on the uptake and special promotion. (Several Sponsors have expressed willingness to pay costs of purchasing music as a customer retention gift, we can suggest they do this through Dash )

    Current Assets

    Chant Live band with ‘A’ line musicians: Roster of headline bands, Record label, and publishers support: In-depth research: Industry pre-sales: Powerful team and advisors. Sponsor pipeline. Access to global audiences. Refined marketing plan. Live Audience testing. Branding, Chant App, tech and code writing in-the-house: Legal, trademarks worldwide. Web domains:

    Chant has access to Headline artists. To convert this pipeline an art and guerrilla marketing technique best suits the widespread adoption of Chant. The first audience has been the artist's community. Chant has kept under the radar about what is being developed so that the “wow factor” of using the app can have the largest effect. We want to make Chant inclusive so that any artist can use. If a headline act launched Chant it would be forever associated with them and they may put others off. We want Chant to be agnostic of the genre and associated with a positive experience. Our in-house band CHANT live will be the first adopter and tester of the app. This will be followed by credible artists with small followings. We will then be moving on too medium and Headline acts.

    As well as uploading your voice into pre-release or back catalog songs the Chant app enables the audience to load their voices into a live show. We have successfully tested this with live shows looping the audience's voices into the mix turning the audience into an instrument. This has worked especially well at festivals. Please see the videos attached.

    Testing

    We have developed the beta app and will introduce this at a Chant Live gig soon. We then move on to the credible but small acts that have already created tracks for us. This enables the testing to take place on ourselves, the Chant Live Band followed by three acts. We use this for development feedback to improve the app experience.

    Average social media Followers per Act sise

    Small act ............... - 10,000 to 50,000
    Medium act........... - 50,000 to 500,000
    Superstar act ....... - 500,000 to 60,000,000

    Number of acts per segment from Chant assumptions in the budget

    Small ............ Year One .......15......... Year Two ..... 50
    Medium.........Year One ....... 8 ......... Year Two ..... 30
    Large ........... Year One ........ 3 ......... Year Two ..... 15

    The four acts below have created music for release and testing.

    •  The Egg

    •  Coldcut

    •  The Orb- CHANT Live Re-Mix Of Orb track “fluffy clouds”. Voices collected from 119 different countries around the world.

    •  Tubular Bells - remix by Thomas Newman- the original produce has remixed with Irish children to support low-income kids charities Ireland. Thomas discovered Tubular Bells. The original version sold over 20 million records. This is seen as potentially a big hit.
     
    #1 Nick Chant, Feb 9, 2018
    Last edited: Jun 18, 2018
  2. Nick Chant

    Nick Chant New Member

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    Apple has offered their services to review our user journey using their experience in getting apps ready for the App Store. CHANT code writing and technology is proprietary and in-house developed by our team of renowned technologists.

    The Chant Foundation

    The Chant Foundation is a charitable organization, chaired and run independently of Chant. Chant is set up under benefit corporation principles and pays 100% of the Foundations running cost. The foundation endeavors to pay the direct running costs to donor organizations as opposed to their overhead.

    Please see Chant's confidential music pipeline:
    As a pipeline is at various stages of development.


    • Above and Beyond
    • Imogen Heep
    • BDB Damon
    • The Pogues
    • Pete Murphy
    • Brian May (Queen)
    • Spiritualised
    • Steven Tyler (Aerosmith)
    • Julian Lennon
    • Gorillas
    • Radiohead
    • Robbie Williams
    • Lily Allen
    • Coldcut
    • The Egg
    • The Orb
    • Jaz Coleman
    • Brett Anderson Ex Suede.
    • Chas Smash
    • Guy Pratt (Pink Floyd )
    • Space Blaster
    • Hook
    • CHANT Live
    • Trampoline
    • Thomas Newman (Tubular Bells)
    • Chuck Leavell ( Keyboardist- Rolling Stones )


    What can Chant Offer Dash?


    Chant gets Dash wallets into the hands of potentially millions of people. Chant uses our talent pipeline to market and communicates for us, therefore Dash through Chant can be in an integral part of this journey. We can facilitate special promotions on an ongoing basis. Chant provides access to a Global Industry that is servicing hundreds of millions of fans globally. By default, Dash will have an association with opinion formers that would normally cost a significant about greater than the proposed investment. We have the potential to grow together utilizing this access. Chant is seen by the artist community as a credible underground art movement at present. The pro-social element in Chant is relevant to Dash. Music and of money both as a public service. Dash Can receive public relations benefit from all these various associations.

    Chant is an Infrastructure, marketing, and communications proposal, Every Chant user on signup will open a Dash wallet as the Evolution system evolves. Planned integration with evolution could allow Chant user name used as a Dash address. Fans will be able to send Dash to each other enhancing utility and increasing uptake. The simplicity of the user interface proposed from Evolution can be promoted to a Global audience through the chant journey arriving at headline and superstar acts.
    Exclusive cryptocurrency gateway for paying for uploads and goods and services for 24 months. (Fiat will still be accepted)

    Chant will promote Dash as the preferred payment to the growing CHANT user community. We will explain it saves on transaction fees and allows more money to go to charity. Chant will offer sign up bonuses in Dash to artists if they will tweet out a “thank you” to Dash.

    Chant will offer to pay artists and charities in Dash ( commercial rights holders, publishers, and record companies, might prefer Fiat, however, will be offered the same )
    The charity and not-for-profit beneficiary organizations have huge communities. Dash Chant innovation provides exposure to this community too.
    Chant communication channels - Dash will be present, Facebook Youtube Instagram etc
    Dash is sponsoring the developments of this innovation. The founders have already achieved track record initiatives on the scale imagined here. The historic I P and successful evolution of previous founder projects with lessons learned have been wrapped up into Chant.
    The beginning of a long-term relationship with Dash offering scaled community-building opportunities and special promotions to the artist's community.
    The capital requirements to deliver a fully functioning plan is £800,000. Originally we were working on two proposals- £400,000 each- since then we have found the other half of the money through the Chant team. We have therefore split the cost of the fully functioning plan and are asking for half the amount of money needed from Dash.


    How does Chant benefit Dash?


    Incentivising bands to use our reach to promote and communicate Dash can be a helpful addition to Dash infrastructure and marketing. Musicians and artists collectively have a large reach with fan bases up in the tens of millions which follow there behavior and suggestions.

    The quality of access to this audience through artists to fan relationship is a unique and powerful access point for Dash. Dash can be an intimate and memorable part of the process of audience engagement.

    Chant is set up to penetrate the Asian music markets with access to K pop and the Chinese market. This will expose a whole new audience to Dash.

    Involvement with Chant can deliver valuable pro-social marketing and communication. The founders and team in Chant have a track record of delivering large-scale projects- Chant is a continuation of this existing work. Please see CV's of founders.

    Summary:

    The Chant Journey starts with our own Chant live show - Chant live is the first app user- followed by highly credible small acts. We then move onto mainstream followed by superstar. Our audience at present is the artist community- they would be put off by a major act going first. Chant has come out as an art/music movement as this is the best way to engage the artist's community.

    With Dash funding supported by personal commitments to date of over £300,000- and a further £400,000 available from impact investment, Venture capitalists won't control the organization. Chant wishes to stay true to its vision of using music to create a better world.

    The budget is designed to deliver chant to a global audience at scale. The money will be spent on the Chant marketing journey rising from the credible start to a global movement. The first audience for chant has been the artist community to build the strong music pipeline.

    BUDGET BREAKDOWN

    Having taken on the communities remarks with regard to the budget size we have revised budget downwards to be as efficient as possible.

    £300k has been spent in development of live show /app design testing music production artist pipeline to date. Most of what one would normally be raising capital for has already been delivered by a dedicated team. The Dash cash will get Chant to the superstar acts with large fan bases as we are able to further implement the Chant Journey over the next 24 months.

    We've split the budget in the Google spreadsheet into Year 1 into Half year 1 and Half year 2 for the first and second 6 months. H1 - The first 6 months will be hiring, dev, design, testing, live shows, music production, sales, marketing PR and business development with three small bands launched. H2 Second half of the year- 12 small bands and 8 medium-size plus sponsorship and merchandising sales. We have Irish children's version tubular bells ready and it is expected to release this H2.

    Please see the budget in the Google Docs Budget.

    https://docs.google.com/spreadsheet...xo8rEJ-i7NdlXci_CMReroXX0Q/edit#gid=807514336

    To deliver Chant at pace with the high standards of promotional quality we have a cash requirement of £800k. We are asking from Dash under half of our capital requirements £375,000 in this proposal. The balance we have found from our team and investor group. This is the full funding for the plan enabling recruitment - public relations drive etc. The google spreadsheet explains the percentage of our fully-loaded plan: 40% of the full cost in H1, then 60% in H2 to reflect (a) sensible gearing and (b) hiring latency (the delay in recruiting all the essential staff) H1 lets us properly test the product and the market. We assume that in H2 we will bring in sponsor income to achieve our EBITDA ( Earnings before interest, taxes, depreciation, and amortization) we have a sponsor pipeline - EE - Arm - Ben & Jerry’s- Green and Blacks Chocolate and the ITU( International telecom union ).

    Please see a detailed breakdown of the six months to ramp up at ~£520k to get going. The remaining ~£296k is to bridge us to self-sustainability and to give us runway for up to 18 months by which time we break even. This enables us to hire key staff contract with key suppliers such as public relations marketing organizations to publicise and promote the initiative and perform at the level required to deliver this scalable initiative. A further breakdown of costs is within the Google docs spreadsheet.


    Equity for Dash

    Dash and Chant are philosophically aligned therefore we would be very happy to have you as equity partners.

    We propose to allocate $500,000 of the stock in Chant to Dash if the proposal goes through. Dash Equity process isn't ready yet so we are unable to write this into the contract at this stage.

    Initial 6-month runway assumptions/on-costs

    NB: this is a task/category cut rather than headcount/function as above to x-check- staff is included in the~£296k bridge to self-sustainability.

    Marketing 75k
    App testing 30k
    PR 95k
    Website dev 30k
    Sponsorship acquisition 20k
    Legals and accountancy 50k
    Technical Development 50k
    Design 25k
    Chant Art Creative 25k
    Artist communication 20k
    Music production 50k
    Live touring 50k

    CHANT LIVE Band

    Underground Art Band set up to test the concept



    www.chant.live

    https://www.facebook.com/chantlive/
    https://soundcloud.com/chant-live
    Daniel Morrell personal websites


    http://danielmorrell.britwebtest.co.uk/portfolio-item/chant-live/
    Chant Team

    Dan Morrell - co-founder and pioneer of the ‘Carbon Neutral’ and ‘Climate’ movement. Dan has planted over 13 million trees worldwide and was a climate advisor at Downing Street. Dan helped pioneer the agricultural soil enhancer ‘Biochar’ and is a consultant on sustainable architectural engineering.

    http://danielmorrell.britwebtest.co.uk

    Martin (Youth) Glover - Chant co-founder, award-winning music producer ( Lifetime Achievement Award, Music Producers Guild, MPG). Youth has worked with Pink Floyd, The Verve, Paul McCartney, The Orb etc. He is a bass player and founding member of Killing Joke.

    https://en.wikipedia.org/wiki/Youth_(musician)

    Gavin Starks - Acting Chant CTO. Ex CEO at The Open Data Institute, founder of d:: gen network, Rinse FM - CEO.

    Dominic Vergine - Arm CSR and Non-Exec Director of Chant.

    William Gallafent - In-house CTO/ code writer.

    Sian Sutherland - Brand Builder, CEO, and founder of Mio and Mama Mio. Partner at ASD Lionheart and Miller Sutherland. CEO plastic ocean.

    Craig Sams - Co-Founder of Green and Blacks Chocolate, CEO of Biochar, Chair of The Soil Association and Chair of the Chant Foundation.

    Key advisors

    Steve Budd - CEO Music Managers Forum.
    Cherry London - Brand Partnership/sponsorship.
    IP Lewis Silkin and Bray – Legals Ladas and Parry - Trademarks.
    Nyman Lisbon Paul - Accountants (Richard Paul) acting CFO.
    Tony Pain Chalmers HB - Day to day Accountant.
    Jeremy Silver - Digital Marketing
    Mark Borkowski, PR
    Dominic Mohan and Alan Edwards - Outside, PR.
    Scott Cohen –CEO orchard media

    "Fans use their voice to join the mix”
     
    #2 Nick Chant, Feb 10, 2018
    Last edited: Jun 14, 2018
  3. TheSingleton

    TheSingleton Active Member
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    You are asking for quite a lot of money how much of your own funds will be used for this?
     
  4. Nick Chant

    Nick Chant New Member

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    £300k has been spent on the project. This has gone into the development of the App Code/ Brand/ Design/Live Show testing/ Legal framework/ Trademarks /Artists Pipeline/ Staff/.
     
    #4 Nick Chant, Feb 10, 2018
    Last edited: Feb 10, 2018
  5. Santos Bermúdez Ruiz

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    Dash Address:
    Xcu6uQQ2DoAgV6Q2G5jhN8pCNhtKdNLFVA
    Hey guys,

    I really like your idea, but I think one of the reason the community is not responding because there's a lack of detail regarding budget.

    Overall I believe this to be a great project.

    Wish you luck!

    Best regards,

    Santos
     
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  6. Nick Chant

    Nick Chant New Member

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    Hi, Santos thanks for the reply. We've linked to the google docs which has the spread sheet of where the budget is intending to be spent.
     
  7. Nick Chant

    Nick Chant New Member

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    I am aware the Dash community likes Escrow and we have investigated the options. Greencandle are charging a large amount and the acountancy firm Nyman Libson Paul is more than happy to act as an Escrow for us. We would enter the proposal and then hand the private keys over to the acountacy firm. Anyone will be able to verify this by emailing the acountacy firm and asking them to deposit a small amount of dash from the wallet we used to enter the proposal. I hope this is an acceptable form of Escrow for the community.
     
  8. TheSingleton

    TheSingleton Active Member
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    What would you do if you don't get the support of the Dash network?

    I just feel like you are asking for too much money. I do like the things you are offering just not at that price. Especially if you are still accepting fiat.

    Also, some confirmation from those Twitter users with 10s of millions of follower would be good.

    You can also contact the Dash Core team regarding escrow if you don't like greencandle.
     
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  9. Nick Chant

    Nick Chant New Member

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    Who is the best person to contact in the dash core team? And with regards to access to people who have large twitter folllowings our artist pipeline has many large acts that have millions of twitter followers we are standing on the shoulders of giants so we dont have to do marketing for ourselves. It is also worth checking out the founders (Dan Morrell) website
    and Youth (Martin Glover) https://en.wikipedia.org/wiki/Youth_(musician)
     
    #9 Nick Chant, Feb 11, 2018
    Last edited: Feb 11, 2018
  10. Iñaki

    Iñaki Member

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    How many users do you have to date? What’s your expansion strategy? Have you down market research?
    Why are you aiming for 1/10th of the worlds population in 3 years? Seems a bit to high for my taste
    I tbh don’t see your idea working out. Why would you want your favorite song with your own chant integrated?
    However after reading that your targeting the Asian market I can somehow see it working out
     
  11. JackDashRemix

    JackDashRemix New Member

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    Hi Chant team, I am a new member but some initial thoughts on the proposal:

    1. Do users of the app have to pay to download the app and then pay to record and send their chants to artists? That seems like a lot of disincentives piling up on the app.

    2. You mention the Asian market as a big target, do you have inroads there yet? There are very diverse social media and online tools across 'Asia' (which is has many diverse cultures) and marketing a new app or concept is not a small task.

    3. Why is Dash a necessary part of this project?

    While I like your mission and goals, I don't quite understand the concept and more importantly, don't understand what Dash brings to it / what you are bringing to Dash besides some fairly open-to-interpretation numbers.

    Cheers
     
  12. methusaleh

    methusaleh Member

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    Hi what research have you done to show this project will work at £2 per dl price point? That seems hugely expensive to me. I can see how you and the artists may be incentivised; not so much the users though?
     
  13. Nick Chant

    Nick Chant New Member

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    Thanks for your enquiry.

    1 . The app is free to download. Fans then pay to upload their Chants

    The price point can vary- the £2 is what the Record companies and iTunes feel is the right price as is a premium service. The price can of course come down all go up depending on the uptake.

    Some artists may wish to give a block of Chants for free to promote track at the beginning-Great ongoing promotion too creating a vintage- With the support from the record label and publisher. To get your voice at the beginning of a track can create a Rush for fans to take up I'm grab the first free Chants.

    We have sponsor interest from some of the telcos. A telco has offered to pay for the Chants uploads and gift this to customers on certain promotions as a marketing/customer retention mechanism. Other sponsors may well do the same.

    2. Yes we have strong inroads into the Chinese Market and K Pop. We have worked historically with music in Japan and have good trusted contacts there. The Far East is a priority for us. Many UK /European and USA artists also had big fan bases in the Far East. Further engagement comes from this access generated by the talent to the Far East and Global fan bases.

    3. Dash relationship.

    The benefits to Dash are.

    Access to the music industry globally arriving at headline and superstar acts utilising the chant journey. Standing on the shoulders of giants - who have 10,000,000's of existing users. These users will be encouraged to use Dash. Opinion users with significant following will do a job of building Dash Community for Dash.

    Offering Dash exclusive cryptocurrency gateway and as preferred payment over fiat.

    Offering new artists who sign up- Dash- as long as they tweet out a thankyou to the community.

    Offer to pay artists and charities in Dash thus building a network who are using the currency as a result of our activity.

    Motivate Fan users to use Dash to purchase the addition of their voice to a track in this brand new fan interaction innovation. This potentially accesses millions of people quickly.

    The Dash Community can be helpful to Chant - together we could build this prosocial concept - creating a mass audience interaction that significantly benefits the environment and get creative people payed for there product. Dash is seen as an innovator therefore together with Chant as an innovator we collectively receive powerful marketing reach through this partnership.

    There is a lot of investor interest- VC wish to fund and the resources in the team are available to us to make this happen in any event whether we received Dash funding or not. We however do not wish to take the VC root because they wish to create a 'sprint and sell' project and we're looking to create a long-term pro-social movement. This is also important to bring on the artists community as they would not wish to be exploited by venture capital.

    The Dash funding delivers the resource to scale up this 'major task' that you correctly identify above. We would hope that from this beginning a long-term relationship will evolve. Together we can get big quickly.
     
    #13 Nick Chant, Feb 12, 2018
    Last edited: Feb 27, 2018
  14. Nick Chant

    Nick Chant New Member

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    We have researched by meeting with Apple iTunes - Universal Music Group- Warners and Sony.- the consensus is that this is a premium service. The price point has been suggested by then. We however are able to vary price. In some instances it will be free. Sponsors can pay too so in exchange for promotion Chant can be free to the fan. Four extra special releases or to get your Chant included in a historic back catalogue favourite- the price point can be higher. The £2 is a helpful modelling price only.
     
    #14 Nick Chant, Feb 12, 2018
    Last edited: Feb 12, 2018
  15. Nick Chant

    Nick Chant New Member

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    The Asian market is a priority and I'm glad you see this part potentially working out. Chant can either catch fire or not - We believe that it will having done the research and received the positive feedback from the artists community. If it does not catch fire it can still be a significant platform so risks are mitigated.


    Users

    Chant live band has a small following.The app is ready for Beta test. The artist that have created music for us already have 15000 to 30,000 fans social media followers. The pipeline of major talent has following in the millions. Our potential user base comes from standing on the shoulders of Giants.


    Marketing Strategy


    Our strategy is to stand on the shoulders of giants accessing tens of millions of people globally. Quickly.


    So far the Chant audience has been the artist community only. Authenticity / Credibility is essential to get mass acceptance from tallent. Our strategy has being to bring this Community together and this work is done. We're not talking to Fans yet at scale. This is the job of the artists who put their products on sale through our retail app thus accessing their fan base. Record companies and artists are incentivised to do this in the same way as a normal release however through chant they get paid upfront.


    If a Superstar act kick Chant off other artists might not feel they owned the initiative and could be put off. It's got to come from the bottom up in order to gain mass acceptance from tallent. This has been the reason for the Chant live show to test the concept. We have our own band that has done 23 gigs and performed at major festivals. Please see the links above in the proposal.


    The first band to test the app will be us - the Chant live band- we will test on ourselves. We then have 10 small to medium size acts that have already created or are creating music for us. Following this we moved to the pipeline of mainstream and superstar acts. Standing on the shoulders of these giants we can create a global community quickly. Some have found bases up in the tens of millions.


    We have an art aspect to the project. When we Gig we create land art or graffiti- this is creating a great vibe around the music artist community and the growing movement. The idea is to create an movement rather than just a brand and Art is a good way to achieve this. Two years of gigging an analog interaction has been really successful. The audience love to join a show. We are now ready to get going to the next phase. Extensive public relations/ performances/ art exhibitions/ festival interaction/ Live show and touring Will be taking place over the coming year to build the movement. The pro social element is relevant/ everybody is a latent activist and is concerned about the environment. As a byproduct of purchasing your music you're actively improving your local and global Community.


    Market research


    Extensive testing has been carried out through the live show. Do audiences like getting their voice in the mix ? Absolutely!


    Apple iTunes- and the major publishing and record labels- Universal Music Group/ Warners/ Sony have been approached at board level. Their feedback has been positive all of whom are interested in finding ways to help promote the initiative. Apple/ ITunes has offered to feed in on testing for the user journey for the app Store with a view to promotion.

    Publishing and Record companies / rights ownerssee classic track and back catalogue as a major sales channel for them through the Chant retail app. The fan will be able to Chant into their favourite classic song of all time. The price point can vary to be competitive with the other online retail outlets - we've modelled £2 per upload though this can vary dependent on uptake.

    The management of mainstream and superstar acts have being receptive. The artists like the financial model as they get paid for their products as opposed to the low cost streaming services and piracy they suffer from hence the support we're getting from talent. Talent involvement is the real key- fan is an abbreviation of the word fanatic. The fan band interactive relationship we have created is a latent marketing tool. We have tested the concept with brand development public relations and marketing agencies and again positive feedback. The pro social element creates long-term Communication. Your voice turns into a tree or cleans a river. The fan will be interested in updates on these for for years to come.


    The artists have got a new instrument to play with- the audience so creatively they can do whatever they wish with these lovely notes but we are collecting for them. The fan loves it as they get to join the band- the environment benefits as money goes to causes that the fans and the band have chosen together.


    Telecom companies are interested in sponsorship opportunities. One major has offered to pay £2 per upload as a gift for customer retention. We have a relationship with the ITU- the international telecom union who will promote Chant to their members.


    The United Nations global goals have given us access to 30,000 indigenous youth groups globally- they are also saying that our causes reflects the 2030 Global Goals and can help promote us to the very large community.


    Market size

    The market size is the Live and recorded music industry. The global digital music market is worth $6.7 billion* *IFPI

    Our prediction is over 100 million users by year two- standing on the shoulders of Giants/ most of the marketing is done by the talent. Lady Gaga has 32 million twitter followers- Katy Perry has 60 million….. When artists such as this asked their fans to do things they tend to do them.


    The ambition is scaled and agreed this is very high. This is to show potential. The Dash Community can help make this happen. At present there are 2.5 billion cell phone connections globally. This will double over the next three years. Standing on the shoulders of Giants and a partnership with the telco industry bodies could potentially deliver. If we get to this level will have exceeded anybody's expectations. Similar social media organisations have achieved this level of penetration. We're hoping that our prosocial and disruptive creative elements Will gain traction and help this catch fire in a partnership with Dash. Exciting times indeed.


    Integration of Chants


    We collect the audiences voices and clean up and given to the producer as an aggregated sonic block. The artists then use these voices as backing choir or replace instruments. The creative opportunities for the artists are endless. This means everytime the audiences voices are used in song there is a different creative process attached- this resolves an issue of having done this once not wishing to do another time and constantly keeping fresh and exciting for the fan.

    The fan gets a credit on the bands website-

    The fan gets their voices used in many different ways by their favourite artist. Every engagement with a new artist or song will be different. They get to join the fan band community creating powerful communications and interactions. Their voice is in the mix. They hear music before it is released. They get a special collectors edition that nobody else has access to unless you're in the Chant Community. 20% of the revenue goes to pro social causes so your voice improves the environment. A long term relationship with this activity can be generated. The fan might wish to know how its forest is coming along for years to come.

    Merchandising

    Uploading the voice creates a sonic footprint that is personalised and can go on merchandising. You can wear your voice on a T-shirt in association with your favourite artist.

    Personalisation

    On the device the voice was given it is possible to lift your own voice above everybody else’s for pay back. This cannot be shared easily on social media however as bands do not like having their mix messed with.
     
    #15 Nick Chant, Feb 12, 2018
    Last edited: Feb 27, 2018
  16. Nick Chant

    Nick Chant New Member

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    Santos thank you so much for your kind words too ! Really hope we can get this going together with the Dash Community. We are both disruptive elements that together potentially could really create an impact. Look forward to keeping you updated Best wishes Nick
     
    #16 Nick Chant, Feb 12, 2018
    Last edited: Feb 26, 2018
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  17. Nick Chant

    Nick Chant New Member

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    The price point can vary- the £2 is what the Record companies and iTunes feel is the right price as is a premium service. The price can of course come down depending on the uptake.

    Back catalogue is a key area - the Fan can Chant in to their favourite song. This could demand premium or it could be sold at a discounted price. This will become evident as the price points mature during testing as market research progresses.

    Some artists may wish to give a block of Chants for free to promote track at the beginning- Great ongoing promotion creating a "vintage-" . With the support from the record label and publisher. To get your voice at the beginning of a track can create a Rush for fans to take up I'm grab the first free Chants.

    We have sponsor interest from some of the telcos. A telco has offered to pay for the Chants uploads and gift this to customers on certain promotions as a marketing/customer retention mechanism. Other sponsors may well do the same.
     
    #17 Nick Chant, Feb 12, 2018
    Last edited: Feb 27, 2018
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  18. Nick Chant

    Nick Chant New Member

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    We have got quite a lot more detail up in the Google Docs where can see the spreadsheet on the budget... There is also now a summary on Budget
    We have got quite a lot more detail up in the Google Docs where can see the spreadsheet on the budget... There is also now an narrative summary on Budget - helpful - thanks as we now starting to get feedback !
     
    #18 Nick Chant, Feb 12, 2018
    Last edited: Feb 26, 2018
  19. Nick Chant

    Nick Chant New Member

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    Hi Santos

    Thought you may like and update -

    CHANT is a pro-social app - Live show and Art movement that loops the audiences voices into music to support the environment. The Chant App will come out as an art piece shortly. This app collect's the audience's voices digitally for inclusion in pre-released music and live shows. Chant Live will be the first to use app followed by a pipeline of major musical talent. It will free "the voice inside the head': enabling the user to upload their voice (or sound) into their favourite band, singer or composers track. This will be mixed by the bands established producers and released to be part of the chosen recording artists new track. We are converting the audience from passive recipient into active participant. The Band or Artist will have dedicated which charity they wish to support and 20% of the revenue raised is given to this organisation. To represent the causes Chant has devised seven ‘ Sonic Codes.’ These appear on the app and are mini works of digital art in their own right. Each unique to the frequency of the Chanter’s recording and choice of song/charity. Artists existing good causes easily fit within this system.

    A note - Atmosphere - VIOLET
    B note - Animals - INDIGO
    C note - Health -RED
    D note - Humanity - YELLOW
    E note - Sustainability - ORANGE
    F note - Forests - GREEN
    G note - Blue - WATER
     
  20. Nick Chant

    Nick Chant New Member

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    CHANT - CTO - Gavin Stark : Fortunate to have skill sets at this level.
     
    #20 Nick Chant, Feb 17, 2018
    Last edited: Feb 17, 2018
  21. Nick Chant

    Nick Chant New Member

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    Dominic Vergine - is a non-exec director at CHANT- The CSR director at ARM computing. CHANT code writing and technology is in-house.
     
  22. greencandle_jeremy

    greencandle_jeremy New Member

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    @Chant I want to take the opportunity to explain why Green Candle's fees are what they are. The services we offer protect the network. If proposal owners do not perform according to the signed MOUs that we require to operate, we are able to pursue them through the proper legal channels.

    Milestones need to be managed and reviewed by a trusted 3rd party before funds are released. Some may view using your own accounting firm to provide escrow and manage your deliverables as a conflict of interest. Having a trusted 3rd party from the community provide those services helps to remove any concerns in that respect.
     
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  23. Nick Chant

    Nick Chant New Member

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    Hi Green Candle- that is helpful and thank you for the response. I would be interested in a conversation with yourselves. Nyman Libson Paul for the record is a trusted/ audited media accountancy- client such Eon productions - BOND Films and have been around since 1930s. Manage large funds ect...Perhaps you could pop me an email address and we can chat further.
     
    #23 Nick Chant, Feb 22, 2018
    Last edited: Feb 22, 2018
  24. Nick Chant

    Nick Chant New Member

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    Thanks for your enquiry.
    Thanks for your enquiry.

    1 . The app is free to download. Fans then pay to upload their Chants

    The price point can vary- the £2 is what the Record companies and iTunes feel is the right price as is a premium service. The price can of course come down all go up depending on the uptake.

    Some artists may wish to give a block of Chants for free to promote track at the beginning-Great ongoing promotion too creating a vintage- With the support from the record label and publisher. To get your voice at the beginning of a track can create a Rush for fans to take up I'm grab the first free Chants.

    We have sponsor interest from some of the telcos. A telco has offered to pay for the Chants uploads and gift this to customers on certain promotions as a marketing/customer retention mechanism. Other sponsors may well do the same.

    2. Yes we have strong inroads into the Chinese Market and K Pop. We have worked historically with music in Japan and have good trusted contacts there. The Far East is a priority for us. Many UK /European and USA artists also had big fan bases in the Far East. Further engagement comes from this access generated by the talent to the Far East and Global fan bases.

    3. Dash relationship.

    The benefits to Dash are.

    Access to the music industry globally arriving at headline and superstar acts utilising the chant journey. Standing on the shoulders of giants - who have 10,000,000's of existing users. These users will be encouraged to use Dash. Opinion users with significant following will do a job of building Dash Community for Dash.

    Offering Dash exclusive cryptocurrency gateway and as preferred payment over fiat.

    Offering new artists who sign up- Dash- as long as they tweet out a thankyou to the community.

    Offer to pay artists and charities in Dash thus building a network who are using the currency as a result of our activity.

    Motivate Fan users to use Dash to purchase the addition of their voice to a track in this brand new fan interaction innovation. This potentially accesses millions of people quickly.

    The Dash Community can be helpful to Chant - together we could build this prosocial concept - creating a mass audience interaction that significantly benefits the environment and get creative people payed for there product. Dash is seen as an innovator therefore together with Chant as an innovator we collectively receive powerful marketing reach through this partnership.

    There is a lot of investor interest- VC wish to fund and the resources in the team are available to us to make this happen in any event whether we received Dash funding or not. We however do not wish to take the VC root because they wish to create a 'sprint and sell' project and we're looking to create a long-term pro-social movement. This is also important to bring on the artists community as they would not wish to be exploited by venture capital.

    The Dash funding delivers the resource to scale up this 'major task' that you correctly identify above. We would hope that from this beginning a long-term relationship will evolve. Together we can get big quickly.
     
    #24 Nick Chant, Feb 22, 2018
    Last edited: Feb 27, 2018
  25. greencandle_jeremy

    greencandle_jeremy New Member

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    Hi Nick, please feel free to email us at [email protected]
     
  26. Nick Chant

    Nick Chant New Member

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    What is Chant?



    CHANT is a pro-social app - Live show and Art movement that loops the audiences voices into music to support the environment. This app collects the audience's voices digitally for inclusion in pre-released music and live shows. Chant Live will be the first to use app followed by a pipeline of major musical talent. It will free "the voice inside the head': enabling the user to upload their voice (or sound) into their favourite band, singer or composers track. This will be mixed by the bands established producers and released to be part of the chosen recording artists new track. We are converting the audience from passive recipient into active participant. The Band or Artist will have dedicated which cause they wish to support and 20% of the revenue raised is given to this organisation. To represent the causes Chant has devised seven ‘ Sonic Codes.’ These appear on the app and are mini works of digital art in their own right. Each unique to the frequency of the Chanter’s recording and choice of song/charity. Artists existing good causes easily fit within this system. The audiences voices are given to the musicians as a sonic block. The musicians are able to incorporate this new sound in whatever way they wish. On the device given the fan is able to lift their own voice if they so wish.


    A note - Atmosphere - VIOLET

    B note - Animals - INDIGO

    C note - Health -RED

    D note - Humanity - YELLOW

    E note - Sustainability - ORANGE

    F note - Forests - GREEN

    G note - Blue - WATER
     
    #26 Nick Chant, Feb 24, 2018
    Last edited: Feb 26, 2018
  27. Daniel B J Morrell

    Daniel B J Morrell New Member

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    Hi Dash community. My name is Daniel Morrell- I am the CEO and co-founder of CHANT - Nick has been helping to date above- as we now move from pre-proposal to proposal I'll be available for answering questions. Really excited at the opportunity of creating a mutually beneficial marketing initiative for Dash.


    Will be posting our testing bands music - Chant Live soon - on a sound cloud link - these are demo tracks that will form part of the album that you'll notice is mentioned in the milestones- hope the community like this music- the purpose of creating this is so other musician hear and get inspiration as to what they can do with Chant.
     
    #27 Daniel B J Morrell, Feb 27, 2018
    Last edited: Mar 8, 2018
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  28. Nick Chant

    Nick Chant New Member

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    Hi The Singleton- we have revised our budget downwards to fit in with your thoughts. Have also contacted the court team as suggested. I'm wondering if you could give me an email address- I have confirmation from talent with Twitter followers at the scale suggested in the plan. This is Pipeline Confidential and has been given on the condition of not sharing in a public forum- would be happy to show you off-line if that's okay? ..... Kind regards.
    Hi The Singleton. Really appreciate your helpful comments that have been taken into account in developing the proposal. Please have a review of the milestones and budget breakdown above. We revised costs downwards as suggested - Have contacted the Dash core team regarding escrow and this should be in place shortly. The Large and Superstar Acts are pipeline confidential - As this is a public forum would ask if I could have an email to enable an off-line conversation ?
     
  29. Nick Chant

    Nick Chant New Member

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    Hi Santos - we have further revise the budget downwards- the detail of this is above- contacted Dash core team regarding escrow and created milestones. Hope you find this helpful. We plan to move from pre- proposal to proposals shortly.
     
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  30. Santos Bermúdez Ruiz

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    Dash Address:
    Xcu6uQQ2DoAgV6Q2G5jhN8pCNhtKdNLFVA
    Great work.

    Nice of you to take notice and implement the community advices.

    Cheers!

    Good luck.
     

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