Chael Sonnen joining Dash Nation and a fully DASH branded MMA title sponsorship with pro fight purses paid in Dash.
The proposal has 3 objectives (Details further in proposal):
1. Let’s get Dash into circulation by paying pro fighter purses in Dash.
2. Create Dash awareness by becoming the Title Sponsor of a longstanding MMA show.
3. Use objectives 1 & 2 as my platform to promote Dash in all of my media avenues.
I’ve been a MMA fighter since I was 19 years old and have had the privilege to fight in 5 different fighting leagues around the world including the UFC and just recently advanced in the tournament to be world heavy weight champion in the Bellator Grand Prix. During my career, I have fought the likes of Jon Jones, Rampage Jackson, Wanderlei Silva, Tito Ortiz, Rashad Evans, Mauricio Rua, Anderson Silva, Michael Bisping, amongst many others. I have been extremely fortunate that my career as a fighter has brought me so many other opportunities to be in the public eye and extend my possibilities beyond the cage. I have been a coach on TUF (The Ultimate Fighter), starred on Celebrity Apprentice, currently an analyst for ESPN, appear on Jim Rome regularly, commentator, amongst many other media opportunities. I have written 2 books and most recently “The Four-Pack Revolution”. In the process of all of this I have been working to build my own brand by taking advantage of all the internet platforms available to me.
Here is some of the information about where to find those and statistics:
Facebook- Chael Sonnen 384,000 Likes
Instagram- @Sonnench 225,000 followers
Twitter- @ChaelSonnen 804,300 followers
Youtube- Chael Sonnen 73,500 subscribers with over 10 million views
Podcast “You’re Welcome”- Downloaded 2 million times
How this proposal benefits Dash:
Let’s talk first about the Rumble at the Roseland. Hosted at a concert venue in Portland Oregon, Rumble at the Roseland is Oregon’s longest and most respected mixed martial arts organization. Our next event will be our 97th live show. We have had the privilege of having 15 athletes graduate from our show to go on to fight in the UFC. We also host SUG (Submission Underground) which has hosted Jon “Bones” Jones, Meisha Tate, Dan Henderson, Ricco Rodriguez, Jake Shields, Timy Sylvia, Urijach Faber, Chad Mendes, and more. Annually we host 10-12 events. This is where we want Dash to be our Title Sponsor for a whole year. We will brand our octagon mat, our ring posts, the digital fight clock, ring girls, press conference backdrop, posters, flyers, all in Dash. Dash will be the OFFICIAL sponsor. Most important of all, we are going to put together a pro fight card where the fighters will receive their purse money in Dash. During the events we will have a Dash booth to help educate our customers and the person working it will coordinate and educate the fighters to assure they successfully receive their Dash in their own Dash wallets. These events sell out with a capacity around 1100 and our live signal and replay distribution is typically viewed by 180,000 viewers. This is where the Dash digital time clock will be seen. Along with all of this our announcer and commentators will be trained to give Dash their regular shot outs. It is my belief that once the sporting world hears from me about what we are doing here, more exposure will continue to come in. I will be sure to do my best to update all the media coverage this will get.
Dash is not buying a slot of my time or just a spot on my fight trunks. I want this to be a longstanding relationship we are in together beyond this initial proposal. In this first 3 months I will bring so much value, because it’s not only good for my Dash wallet, but the competitor in me wants to feel that I can directly help fuel the growth of Dash in the cryptocurrency market. I will use the Rumble at the Roseland event as the springboard to start having the conversation in all of my platforms about Dash. As we go along I would like to have respecting names in the Dash community come on my shows with me to talk Dash, because while I love talking, sometimes it’s better to let the pros do the talking. Lastly, I want to help with getting people to act. To talk openly in the Dash community about how we drive all of this attention to a desired result. Are we sending them to sign up for wallets? Enter email addresses for Dash correspondence? Inviting them on Discord? Whatever the answer may be, I want to work together to get them there.
Dash payout breakdown (assuming current $500/DASH):
Rebranding of Octagon mat- 8 Dash (Good for over a year)
Rebranding of cage covers- 4 Dash (Good for over a year)
Ring girls refitted and branded in Dash- 1 Dash
Press conference backdrop- 2 Dash
Local media advertisement and distribution with Dash representation- 5 Dash
Pro Fight purses- 60 Dash
Me using all of my media platforms to promote Dash and this event- 240
Dash Proposal fee- 5 Dash