Taking on a $50 billion industry, we at ABEE Rideshare have been working the past year and a half assembling a strategy, team, and application to compete with the leading rideshare companies. ABEE Rideshare will be the first major rideshare company to introduce cryptocurrency payments and will be featuring Dash payments for its instant transactions and decentralized network. ABEE already has a functioning app for both Android and iPhone where Dash payments are integrated. The first launch city for ABEE will be in Bogotá, Colombia in Q1 of 2019 and we will be co-promoting and educating the Bogotá area on Dash and ABEE at large festivals and events leading up to and after our launch. Having already developed a functioning app with Dash payments, ABEE has skin in the game and is now looking for some funding on marketing this new solution. We are asking for 690 Dash over three months to cover promotion of Dash at various events in Bogotá. Event goers would learn what Dash is, how it works and could use Dash to pay for a service directly after learning about it, rather than forgetting about the wallet that they downloaded on their phone. Paying for their ride in Dash will transform what the mainstream thinks about cryptocurrency with real world usage; people might have heard about cryptocurrencies, but this will be the first actual use case for crypto that many will have experienced. ABEE will be appearing at major events in Bogotá from December through April where users will be given some Dash and will use ABEE to get home from the events. Attendees to these events will learn what Dash is, how to download the wallet, and be sent small amounts of Dash so people can understand how seamless Dash transactions are. As an incentive to simultaneously use Dash and ABEE following the event, event goers will be given a free ride to use in the following days or weeks. To ensure a safe ride home and minimal liability for ABEE as a company, part of the funding would go towards daily rideshare insurance specifically for these Dash promotion events as ABEE would be facilitating peoples' rides home. Payments We chose to integrate Dash payments over any other cryptocurrency due to Instant Send and much lower fees than Visa and Mastercard processing, as we are attracting cost-conscious customers. Dash transactions also cannot be blocked in the same manner as debit and credit card payments are frequently denied. Due to these differentiators, not just in the crypto space but of all the currencies in the world, Dash will be the exclusive cryptocurrency payment on the ABEE platform for the foreseeable future. ABEE will be accepting debit and credit card payments in case riders do not have enough Dash on them to pay for the ride as they need the ability to make another payment. However, riders are incentivized to use Dash as every 10th ride they take with Dash will be free. Additionally, drivers will make 3% more when their riders are paying with Dash, due to the Visa and Mastercard processing fees. With Dash, riders can receive free rides and drivers get paid more. This will incentive the usage of digital cash, increase the traffic on the ABEE platform, and all of the ABEE drivers are financially motivated to promote Dash to all of their riders. This equates to hundreds and eventually thousands of advocates for Dash in their everyday interactions. As more riders are signed up on ABEE, it attracts more drivers on the platform who will become Dash advocates. More drivers will move over from Uber, Cabify and municipal taxis as they realize they can make more money using Dash and ABEE and that in effect will attract more riders to use Dash and ABEE. Customers who would appreciate ABEE, would appreciate Dash. With this funding, event goers who have no knowledge of Dash could download the wallet, see how transactions work, then pay their driver directly with Dash and hop in the car to go home in a span of 20 minutes. Dash integration is already implemented on the ABEE app; when payment in Dash is selected, riders are taken to the official Dash wallets on Android or iOS where the driver's address and exact fare is prepopulated, riders simply have to enter their pin, hit send, and their ride has been fully paid for with financial independence outside of the traditional banking system. Here is an ABEE trip demo with Dash payment: This is the address the rider paid the driver 0.005420 DASH to on Nov 9, 2018 at 12:54:03 AM: https://insight.dash.org/insight/address/Xsk9gTsz4xviwVepNrc834Kn29gK7Hb4nq The transaction was split instantaneously through BlockCypher with 90% going to the driver's wallet here: https://insight.dash.org/insight/address/XeTSSAmivzfLJAudxWGRiBMiDN2s3J3eXB and the remaining balance going to ABEE's wallet minus the transaction fee: https://insight.dash.org/insight/address/XyLLz322P6k1aSDGUeJhr8kitLNBz95rEh You can download the ABEE MVP app on the Google Play Store and App Store. We are currently completing a new update for both Android and iOS and we will have another update before our official launch with a new UI and a more robust platform. You can download our current MVP's below. Play Store: https://play.google.com/store/apps/details?id=com.abee.app App Store: https://itunes.apple.com/us/app/abee/id1319311951?mt=8 Our new app design can be previewed here: Latin America After a successful Bogotá launch, ABEE will be expanding across Latin America in Mexico City, Santiago, Buenos Aires, and Lima to start. As can be seen by the usage of Dash in Venezuela, there is huge potential in LATAM due to the 600 million inhabitants that have a general distrust towards banks alongside disastrous monetary policies. Over 70% of the people in Latin America own mobile phones and 61% do not have access to formal banking services; Latin America has the perfect set of components for Dash transactions to encompass a significant part of these emerging economies. ABEE will be promoting Dash not just at these promotional events, but encouraging a constant theme for our users to become independent with their finances and to join the new evolution in money and banking. In Latin America, taxi usage is greater than rideshare usage despite the safety concerns and lack of transparent pricing. There is a major opportunity for rideshare companies to obtain significant market share in LATAM, in the same way it has exploded in usage in the United States over the past five years. In light of Dash's recent success and momentum in Venezuela, we are evaluating the country as a market opportunity due to the high presence of Dash usage there. ABEE Some key features of ABEE are cheaper fares, about 9% lower than Uber's until we reach significant market share, riders can receive substantial discounts on every ride they take with On Trip Ads by providing their feedback, and the Favorite Driver feature builds community as riders can select or schedule a ride with a previous driver they had a memorable experience with. We are also working on a blockchain-based voting system to let the users vote on updates they would like to see in the app. By being a good-faith company, ABEE only takes a 10% fee to use our platform compared to 25%-50% with the competition. This ensures that drivers are incentivized to not only promote ABEE to everyone they know and meet, but simultaneously promoting Dash as they will earn more when riders pay in the instant digital cash. When we were evaluating cryptocurrencies to integrate into our platform, we looked for various characteristics ranging from reliable governance, fast transaction speeds, a strong community, and merchant acceptance. Not only has Dash proven capable of all of these, they have also shown a high level of professionalism when integrating Dash into our application with the help of the Dash Core Group. When Dash Ventures becomes available, we would be interested in deepening our partnership and potentially giving a percentage of the company to the Dash Network. We will evaluate and report back to the community on the effectiveness of the marketing campaign; if it’s successful, we can explore doing another promotions in the future to increase Dash awareness and adoption alongside our expansions. You can view our pitch deck and website below. Pitch Deck: https://prezi.com/view/vSLgUxGUilQxVZTvOnIV/ Website: abee.io We are open to any feedback or critiques that the community has before moving forward with our proposal.