8 Steps to a Successful Proposal

strophy

Administrator
Dash Core Team
Moderator
Dash Support Group
Feb 13, 2016
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Proposals in the Dash governance system are subject to voting by masternodes. So, like any voting, you need to convince the voters that your proposal should pass. Here are some key points to consider in every proposal:
  1. Keep your proposal clear
    Your proposal should have a clear title, followed by a short and simple description of the objectives. Explain early in your proposal exactly how it will benefit the Dash network, how much Dash you are requesting, how you arrived at this value, and finally who you are and how you plan to do the work. Masternodes should be able to immediately get an idea of what you are proposing from the first few lines of your proposal.
  2. Run a pre-proposal discussion
    Get feedback from the community before you post your proposal to the blockchain. A discussion period of around two weeks will help you find out if someone has proposed something similar in the past, and whether it succeeded or failed. There are pre-proposal channels on the forum and Dash Nation Discord, and Reddit also attracts a lot of views - consider the discussion on these channels to be the research phase of your proposal. Later, you can post a link to the forum discussion when your proposal goes live to show you are including community feedback in your work.
  3. Manage your identity and reputation
    The Dash community is one of the network's strongest features, and newcomers are always welcome. However, because of the way proposals work, there needs to be reasonable trust that the work promised in the proposal will be completed if it passes. If you are new, consider starting with a smaller proposal first to prove your ability to deliver on time and budget. Attaching your real name or Keybase identity to a proposal also helps build trust. If you are a making a large proposal, get a team together and nominate (or hire) one person to serve as community liaison, since posting from multiple accounts can be confusing.
  4. Run an enthusiastic campaign for your proposal
    Proposals with a video or website have a far greater chance of succeeding! Uploading a video gives your proposal a human touch and a chance to convey your enthusiasm in a way that isn't always possible in text. Post your video to the forum and DashCentral, become a regular on Discord or run a webinar to explain the proposal and answer questions. Put some work in before you ask for funding to demonstrate your involvement with Dash - but don't be annoying and spam many channels asking for votes.
  5. Demonstrate your commitment to the network
    If you are asking for a significant investment to start up or expand a for-profit business built on Dash, you need to explain why and for how long this funding is required, and what you are offering in return. It can be very helpful to show you have skin in the game by matching the contribution provided in Dash with funds from your own business or investors. Equity or exclusivity agreements can be reached with Dash Core Group, Inc., but must be clarified in writing before the proposal is posted.
  6. Post your proposal early and make yourself available for questions
    The voting window closes 1662 blocks (or just under 3 days) before the superblock. To give the masternode operators enough time to consider, discuss and vote on your proposal, you must post it well in advance of the voting deadline - it's better to wait for the next superblock than to rush! Most masternodes will see your proposal for the first time once it appears on the blockchain or when you claim it on DashCentral. The first few hours of discussion between masternode owners typically bring up a lot of questions and can be critical to influence opinion and voting, so make yourself available during this time.
  7. Keep the community updated when your proposal passes
    Your proposal should include details of how you plan to keep the community and network informed of your work. Meet your commitments and post regular reports so your output is clear, and make yourself available on social channels to answer questions. Remember, your ability to pass future proposals depends on your demonstrated ability to deliver and communicate.
  8. Consider arrangements for large requests
    If you are requesting a significant amount of funding, there is an understandable concern that you will deliver on your promises to the network. Reach out to trusted intermediaries such as Dash Core Group, Inc. or Green Candle, Inc. in advance for advice on escrow, and make the conditions for escrow release public and part of the proposal. If your proposal is so large that uses a significant percentage of the budget, there is a risk that approving your proposal will bump smaller proposals out of the budget. Consider breaking your proposal into smaller monthly payments instead.
See this page for specific instructions on how to create a proposal when you are ready. Good luck!

For an example of good reporting, reputation management and use of a video to request funding in a pre-proposal, see this video from Amanda B. Johnson's extremely popular "DASH: Detailed" proposal:

Amanda B. Johnson: DASH: Detailed Investor Report #5 + Pre-Proposal

A few additional points:
  1. It is currently not possible to pay a budget proposal to a multisig address, or to change the payment address after the proposal is posted to the blockchain.
  2. To avoid accusations of favouritism and inside trading, Dash Core cannot promote your proposal for you. If your proposal is an integration, reach out to the business development team in advance. Once your product is live, it may be possible to announce it from Dash Core channels.
  3. If your proposal is for news, promotion or marketing, make sure you synchronise your efforts with major existing organisations such as Dash Force News or marketing firms contracted by Dash Core.
  4. You are responsible for price volatility. If your proposal involves significant payments to third parties in fiat currency, reach out to Dash Core Group, Inc. or Green Candle, Inc. for advice on escrow, price maintenance, converting currencies and hedging against volatility.
  5. For the same reason, it is not recommended to request funding for period of longer than three months. Masternodes don't want to see and vote on the same proposal without updates several months in a row, and price volatility makes it a risky proposition both to the network and yourself.
  6. Before entering your budget proposal on the blockchain, check how many proposals already exist for the current budget cycle. If it is likely to become very crowded or if some proposals are requesting a significant portion of the budget, voting is likely to be very competitive with weaker projects being forced out of the budget, even if they collect sufficient votes to pass the 10% threshold. See here for more details.
 
Last edited:

strophy

Administrator
Dash Core Team
Moderator
Dash Support Group
Feb 13, 2016
705
402
133
Hi everyone - this document was cross posted from the documentation here: https://docs.dash.org/en/latest/governance.html#steps-to-a-successful-proposal

Although it was collected together from discussions with quite a few people with experience in all parts of the proposal ecosystem, I'd like to run a bit of discussion here in the forum before we sticky it as a guide for people to consider when designing their proposals. Did I miss anything? Exaggerate anything too much? This is a living document, so let me know!
 
Last edited:

Syntheist

Active Member
Apr 27, 2017
143
127
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39
This is an excellent post, I think it should be stickied in the proposal section of the forum, there have been several proposals in the last month that would have benefited from reading this before submitting and paying their 5 Dash.

It is also the case that this info isn't covered anywhere else, so someone coming to the community for the first time would have had to reverse engineer the process.
 

AlejandroE

Active Member
Dec 3, 2017
285
208
103
Caracas, Venezuela
Hello, excellent post and very usefull tips. I think this post must be linked when any person click on the Create a proposal buttom, so nobody can´t excuse that they did´t read the recomendations.

Soon I will post my first pre-proposal discussion, I definetely use this tips. You are all invited to participate. Thanks!!
 
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Michael Yum

New Member
Dec 19, 2017
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Thank you for the amazing outline and post. I will be preparing a proposal soon and hope to get some feedback from everyone. Go DASH!!!
 
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TheCryptoGrandpa

New Member
Jan 14, 2018
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Proposals in the Dash governance system are subject to voting by masternodes. So, like any voting, you need to convince the voters that your proposal should pass. Here are some key points to consider in every proposal:
  1. Keep your proposal clear
    Your proposal should have a clear title, followed by a short and simple description of the objectives. Explain early in your proposal exactly how it will benefit the Dash network, how much Dash you are requesting, how you arrived at this value, and finally who you are and how you plan to do the work. Masternodes should be able to immediately get an idea of what you are proposing from the first few lines of your proposal.
  2. Run a pre-proposal discussion
    Get feedback from the community before you post your proposal to the blockchain. A discussion period of around two weeks will help you find out if someone has proposed something similar in the past, and whether it succeeded or failed. There are pre-proposal channels on the forum and Dash Nation Discord, and Reddit also attracts a lot of views - consider the discussion on these channels to be the research phase of your proposal. Later, you can post a link to the forum discussion when your proposal goes live to show you are including community feedback in your work.
  3. Manage your identity and reputation
    The Dash community is one of the network's strongest features, and newcomers are always welcome. However, because of the way proposals work, there needs to be reasonable trust that the work promised in the proposal will be completed if it passes. If you are new, consider starting with a smaller proposal first to prove your ability to deliver on time and budget. Attaching your real name or Keybase identity to a proposal also helps build trust. If you are a making a large proposal, get a team together and nominate (or hire) one person to serve as community liaison, since posting from multiple accounts can be confusing.
  4. Run an enthusiastic campaign for your proposal
    Proposals with a video or website have a far greater chance of succeeding! Uploading a video gives your proposal a human touch and a chance to convey your enthusiasm in a way that isn't always possible in text. Post your video to the forum and DashCentral, become a regular on Discord or run a webinar to explain the proposal and answer questions. Put some work in before you ask for funding to demonstrate your involvement with Dash - but don't be annoying and spam many channels asking for votes.
  5. Demonstrate your commitment to the network
    If you are asking for a significant investment to start up or expand a for-profit business built on Dash, you need to explain why and for how long this funding is required, and what you are offering in return. It can be very helpful to show you have skin in the game by matching the contribution provided in Dash with funds from your own business or investors. Equity or exclusivity agreements can be reached with Dash Core Group, Inc., but must be clarified in writing before the proposal is posted.
  6. Post your proposal early and make yourself available for questions
    The voting window closes 1662 blocks (or just under 3 days) before the superblock. To give the masternode operators enough time to consider, discuss and vote on your proposal, you must post it well in advance of the voting deadline - it's better to wait for the next superblock than to rush! Most masternodes will see your proposal for the first time once it appears on the blockchain or when you claim it on DashCentral. The first few hours of discussion between masternode owners typically bring up a lot of questions and can be critical to influence opinion and voting, so make yourself available during this time.
  7. Keep the community updated when your proposal passes
    Your proposal should include details of how you plan to keep the community and network informed of your work. Meet your commitments and post regular reports so your output is clear, and make yourself available on social channels to answer questions. Remember, your ability to pass future proposals depends on your demonstrated ability to deliver and communicate.
  8. Consider arrangements for large requests
    If you are requesting a significant amount of funding, there is an understandable concern that you will deliver on your promises to the network. Reach out to trusted intermediaries such as Dash Core Group, Inc. or Green Candle, Inc. in advance for advice on escrow, and make the conditions for escrow release public and part of the proposal. If your proposal is so large that uses a significant percentage of the budget, there is a risk that approving your proposal will bump smaller proposals out of the budget. Consider breaking your proposal into smaller monthly payments instead.
See this page for specific instructions on how to create a proposal when you are ready. Good luck!

For an example of good reporting, reputation management and use of a video to request funding in a pre-proposal, see this video from Amanda B. Johnson's extremely popular "DASH: Detailed" proposal:

Amanda B. Johnson: DASH: Detailed Investor Report #5 + Pre-Proposal

A few additional points:
  1. It is currently not possible to pay a budget proposal to a multisig address, or to change the payment address after the proposal is posted to the blockchain.
  2. To avoid accusations of favouritism and inside trading, Dash Core cannot promote your proposal for you. If your proposal is an integration, reach out to the business development team in advance. Once your product is live, it may be possible to announce it from Dash Core channels.
  3. If your proposal is for news, promotion or marketing, make sure you synchronise your efforts with major existing organisations such as Dash Force News or marketing firms contracted by Dash Core.
  4. You are responsible for price volatility. If your proposal involves significant payments to third parties in fiat currency, reach out to Dash Core Group, Inc. or Green Candle, Inc. for advice on escrow, price maintenance, converting currencies and hedging against volatility.
  5. For the same reason, it is not recommended to request funding for period of longer than three months. Masternodes don't want to see and vote on the same proposal without updates several months in a row, and price volatility makes it a risky proposition both to the network and yourself.
Hi
This is a huge help to me as I continue to form the proposal I will be forwarding soon
Thanks
Christopher
 

UltimateCrypto

Active Member
Nov 26, 2017
286
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Thanks @strophy for this information. This help me submitted my first proposal titled DASH SOCIAL MEDIA MARKETING AND ECOSYSTEM (KIOSK OR OUTLET) IN AFRICA
 

Unstoppable

Member
Jan 25, 2018
145
64
78
Just a heads up to all future proposal owners: If you are requesting more than 5 dash and there is no escrow, I will vote no. If you have escrow I will take the time to evaluate your proposal.
 
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Monachilada

New Member
Dec 20, 2017
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Such an invaluable resource for prospective proposers. In case it also helps anyone, I've written an article detailing some of what we learned putting together our proposal. Take a look and feel free to contact me with feedback or questions. Find me on discord @Monachilada.
 
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Steve1047

New Member
Jan 22, 2018
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Wow Monachilada. Thank you so much for sharing your lessons learned. This is great! I just shared with my team. Much appreciated!
 

DashNexus

New Member
Feb 19, 2018
7
5
3
21
Thanks for the tips! Very helpful. We are working on some interesting data that might give some further insight into creating successful proposals. Will be sharing details in our Pre-Proposal shortly.