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  1. pmckenna12

    Pre-proposal: Strike + YouTube country expansion - Canada, Ukraine, Denmark, Sweden, UK, Finland

    This proposal is now officially live: https://www.dashcentral.org/p/strike-expansion-lastpush To compensate for the decrease in Dash price (and because Google's costs are fixed), we have reduced the country expansion to 5 countries, leaving off Ukraine from this proposal. That is the only...
  2. pmckenna12

    Pre-proposal: Strike + YouTube country expansion - Canada, Ukraine, Denmark, Sweden, UK, Finland

    This is a 2-month project that will require 495 Dash/month (990 Dash total) Cost breakdown below. Description of the project: The clock is ticking, we should put the hammer down on spend before the end of June when Google says goodbye to cryptocurrency ads. Google’s largest YouTube...
  3. pmckenna12

    Strike Social Update - Increase Dash awareness on YouTube

    Hi everyone! We have some more exciting updates to share with you. Campaign performance through March 15th: The campaign has eclipsed 3,000,000 views and is still well above benchmark with an overall video completion rate of 34% As a reminder, the benchmark for video completion rate is 10%...
  4. pmckenna12

    Strike Social Update - Increase Dash awareness on YouTube

    Proposal link: https://www.dashcentral.org/p/strike-social-youtube Hi everyone! We've been updating the community about this project in our proposal thread. We are now creating this thread to improve our communication with everyone. We are really excited about the results we have to share...
  5. pmckenna12

    FanDuel drops Bitcoin for Dash

    This is huge!! Nice work!
  6. pmckenna12

    Pre-Proposal - YouTube Awareness - Country Expansion (Strike Social Inc. 500 No.17)

    Hi Inaki, we priced the original proposal in mid Jan when Dash at or very close to $1,000, so we have a ways to go :) but i hear you. Look, we're you're partner, Strike is currently holding and we're in this for the long haul. Our deal, is we advertise to the right people we all win. If we start...
  7. pmckenna12

    Pre-Proposal - YouTube Awareness - Country Expansion (Strike Social Inc. 500 No.17)

    We plan our guaranteed views off of a pre-analysis of the market before putting together the proposal. We don't want to underbid or overbid, but rather find a sweet spot to capture a chunk of the crypto views in any given region. There are also some momentum issues in the testing/optimizing...
  8. pmckenna12

    Pre-Proposal - YouTube Awareness - Country Expansion (Strike Social Inc. 500 No.17)

    Yes, our guaranteed views are based off of the fiat value at the time of the proposal. We aren't interested in profiting on the exchange fluctuation in terms of views, but we do recognize that the price changes are part of doing business with the DAO and we're okay with that.
  9. pmckenna12

    Pre-Proposal - YouTube Awareness - Country Expansion (Strike Social Inc. 500 No.17)

    There is also an advantage to scale and testing with Youtube spends. For example, by month 2, our ads will be running more efficiently than in month 1, and in month 3, even better. By efficiently, I mean both cost and in terms of being able to target more accurately the most engaged viewers.
  10. pmckenna12

    Pre-Proposal - YouTube Awareness - Country Expansion (Strike Social Inc. 500 No.17)

    Good question. Unfortunately, after we made our proposal last month, the price of Dash did drop fairly dramatically. (See: https://www.dashcentral.org/p/strike-social-youtube) When we submitted our proposal, 300 Dash/mo was $250k/mo....briefly dipped down to around $150k and is now back to...
  11. pmckenna12

    Pre-Proposal - YouTube Awareness - Country Expansion (Strike Social Inc. 500 No.17)

    Could at least be worth an A/B test against the subtitled versions until the new Ogilvy material is ready. Thanks a lot for the legwork in tracking these down.
  12. pmckenna12

    Pre-Proposal - YouTube Awareness - Country Expansion (Strike Social Inc. 500 No.17)

    Perfect, thanks, see if you can locate those. Otherwise, the plan will be to use language specific subtitles until the Ogilvy creative is ready to swap out.
  13. pmckenna12

    Pre-Proposal - YouTube Awareness - Country Expansion (Strike Social Inc. 500 No.17)

    This is a 3-month project that will require 195 Dash/month (585 dash total). Full breakdown of cost is below. Description of the project: Google’s largest third-party YouTube advertising partner, Strike Social <https://strikesocial.com/>, will promote new Dash videos from Ogilvy Spain on...
  14. pmckenna12

    Strike Social (Inc. 500 No.17) - Official Update Thread

    Hi Everyone - wanted to share a quick couple updates. Our accounts rep on the https://www.dashcentral.org/p/strike-social-youtube proposal are seeing better than expected results. High viewer engagement, and definitely enough of the right types of views to the Dash video. We've delivered...
  15. pmckenna12

    Strike Social (Inc. 500 No.17) - Official Update Thread

    Hey everyone, Here are the latest updates we received: AUSTRALIA https://journalists.medianet.com.au/Release.aspx?R=892356&K=8497486 http://asianetnews.net/view-release?pr-id=71915 http://www.medianet.com.au/releases/152127/...
  16. pmckenna12

    Strike Social (Inc. 500 No.17) - Official Update Thread

    Hello everyone! Here is the latest update about the reach of our project. Find below a list of some more publications that published our global press release. Russia http://tass.ru/press-relizy/4886084...
  17. pmckenna12

    Our proposal please vote! https://www.dashcentral.org/p/strike-social-youtube

    Our proposal please vote! https://www.dashcentral.org/p/strike-social-youtube
  18. pmckenna12

    Strike Social (Inc. 500 No.17) - Official Update Thread

    Thanks splawik21 please check out our new pre proposal. We think it's another big winner for Dash! https://www.dash.org/forum/threads/pre-proposal-increase-dash%E2%80%99s-awareness-by-advertising-on-youtube.26994/#post-164436
  19. pmckenna12

    Strike Social (Inc. 500 No.17) - Official Update Thread

    Here are some new updates we got today! Japan - https://japan.cnet.com/release/30228546/ - http://www.kahoku.co.jp/release/201801190049.html - http://www.niigata-nippo.co.jp/release/detail.php?id=201801190049 - https://prw.kyodonews.jp/opn/release/201801190049/ -...
  20. pmckenna12

    Pre-proposal: Increase Dash’s awareness by advertising on YouTube

    I’ve got to leave at 2pm for a flight, no party for me. I have time now, can you meet at the Dash booth between now at 11am?
  21. pmckenna12

    Pre-proposal: Increase Dash’s awareness by advertising on YouTube

    Hi Feedbands, great question, yes of course we can make the video clickable. I'll work with Brad and the new CMO to get the link. Btw, just curious did you make it to Miami? I'd love to see you today and go through our tech stack if you're around can you private message me? I think that would...
  22. pmckenna12

    Pre-proposal: Increase Dash’s awareness by advertising on YouTube

    With YouTube advertising, there are incredibly intricate optimizations that are made based on video engagement patterns between user groups. Our proprietary software is able to make those optimizations exceptionally efficiently and on a near continuous basis, but we aim and optimize for...
  23. pmckenna12

    Pre-proposal: Increase Dash’s awareness by advertising on YouTube

    Great questions. In terms of the language serving issues, the translations will get us most of the way there. If we're seeing that it's not enough, our software and reps should be able to quickly identify a shortfall. We can compare subtitled video engagement rates to native language ones...
  24. pmckenna12

    Strike Social (Inc. 500 No.17) - Official Update Thread

    Great meeting with Ryan Taylor and Brad Zastrow today, the show is well attended and there's tons of excitement!
  25. pmckenna12

    Strike Social (Inc. 500 No.17) - Official Update Thread

    Hey everyone, Here are some more exciting updates: Phillipines http://www.journal.com.ph/technology2?rkey=20180118AE88829&filter=3434 http://www.pinoybisnes.com/prnewswire/?rkey=20180118AE88829&filter=8947 http://www.blogmytuts.net/p/blog-page_23.html?rkey=20180118AE88829&filter=6602...
  26. pmckenna12

    Strike Social (Inc. 500 No.17) - Official Update Thread

    Here are some the publications that shared our press release in the Philippines: http://www.journal.com.ph/technology2?rkey=20180118AE88829&filter=343 http://www.pinoybisnes.com/prnewswire/?rkey=20180118AE88829&filter=8947...
  27. pmckenna12

    Pre-proposal: Increase Dash’s awareness by advertising on YouTube

    Dash Requested This is a 3-month project that will require 300 Dash/month (900 dash/total) Full breakdown of cost is below. Description of the project Google’s largest third-party YouTube advertising partner, Strike Social, will promote Dash’s introductory video on the world’s second most...
  28. pmckenna12

    Strike Social (Inc. 500 No.17) - Official Update Thread

    Thanks for your question. We should get more information about our performance on Asian markets in the next 24-48 hours. I will make sure to share more details here. Because this is a global campaign and there are timezone differences, it takes some time to gather information about all the...
  29. pmckenna12

    Strike Social (Inc. 500 No.17) - Official Update Thread

    Hello Dash Community, Our press release is live globally and we have great links and numbers to share. In the first two hours the press release was picked up and tweeted by major publications globally reaching an audience of 130.5 million readers and 1.2K followers on Twitter. Here are some...
  30. pmckenna12

    Strike Social (Inc. 500 No.17) - Official Update Thread

    Hey everyone, We are super excited about the impact of our press release. Here's a list of all the languages it has been published so far: English French Spanish Portuguese Polish German Czech Slovak Russian The English version of the press release alone was picked up by 711 publications...
  31. pmckenna12

    Pre-proposal: Airline In-flight media campaign

    Saw this on a flight - so cool! No audio, though. You've got to add subtitles to capture the full value of your spend.
  32. pmckenna12

    Pre-proposal: Press saying Strike Social (Inc. 500 No. 17) accepting Dash for digital advertising

    The press releases have now gone out, and official updates are now being posted to this approved proposal forum thread: https://www.dash.org/forum/threads/strike-social-inc-500-no-17-official-update-thread.24120/ I'll be at TNABC in Miami today and tomorrow with a couple team members, meeting...
  33. pmckenna12

    Strike Social (Inc. 500 No.17) - Official Update Thread

    Our integration partnership press release went out several hours ago and is picking up steam. Here are just a few sources so far, more incoming: English: https://www.newswire.ca/news-releases/strike-social-starts-accepting-dash-as-payment-for-digital-advertising-campaigns-669892043.html...
  34. pmckenna12

    Strike Social (Inc. 500 No.17) - Official Update Thread

    Dash logo has successfully been added to our home page, in addition to being added as a trusted partner.
  35. pmckenna12

    Strike Social (Inc. 500 No.17) - Official Update Thread

    Yes, good question. We are also planning to throw the Dash logo onto the homepage, on the footer, next to the Google and Snapchat logos.