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What is IEO?

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dianadsouza

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An Initial Exchange Offering ( IEO) is the crowdfunding strategy that enables crypto projects to fundraise directly on exchanges. IEO’s are similar to Initial Coin Offerings (ICOs), and are administered by a crypto exchange instead of the startup that seeks to raise funds with its newly issued tokens.

Basically, it is a new way of crypto-banking that is steadily attracting the interest of ICOs and traders across the globe. This approach contributes to a unique type of exchange where the exchange acts as middlemen between contributors and projects.
 
Will allow it, not off-topic in "Exchanges" category. Link is neutral information.
 
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