marcoski711
New member
Hi, I want to increase real-world use of Dash by merchants, ie traction.
What is the problem?
Traction trumps everything. Despite good infrastructure, we have limited real-world use of Dash by merchants, whether that’s B2C (business to consumer), or business to business (B2B) payment of supplier invoices as a back-office function.
The good infrastructure is things like code, features, wallets, educational videos, and lots of marketing. They are great if someone hears of Dash, ‘gets it’, and starts actively exploring it.
How will this increase adoption?
For example I'm already in touch with a marijuana extract processor (ie a B2B biz); I'll ask permission to speak to their suppliers and business customers. If I can engage just 1 of their plant providers then we will have more real-world use. Similarly an edibles producer that buys their extract - if they pay their extract manufacturer (ie my existing contact) with Dash too, then we are slowly chipping away at the supply chain.
How will I achieve this?
This will be pretty much all by phone, hence "smile-and-dial", over a two month period. I will research contact details online and conduct outreach by email, telephone interview and questionnaire:
I also assume that back-office adoption for B2B payments is better at this stage than consumer-facing B2C adoption. This is from my personal experience from merchants that didn’t onboard with Bitcoin pre-scaling debate.
What have I done before? Can I make a good job of this?
I have two areas of experience directly related to this:
Budget
Proposal budget: Budget: $7,700 for two months work (~38.5 dash @ $200 - is there a rolling-n-days-average calculator page I can make use of?)
What is the problem?
Traction trumps everything. Despite good infrastructure, we have limited real-world use of Dash by merchants, whether that’s B2C (business to consumer), or business to business (B2B) payment of supplier invoices as a back-office function.
The good infrastructure is things like code, features, wallets, educational videos, and lots of marketing. They are great if someone hears of Dash, ‘gets it’, and starts actively exploring it.
I think direct outreach to merchants is a missing piece so far. Outreach to explain how Dash would help their business, tailored to their business. Not hard-sell to people who aren’t interested or aren’t ready, but actively seeking out the early-adopters.
How will this increase adoption?
For example I'm already in touch with a marijuana extract processor (ie a B2B biz); I'll ask permission to speak to their suppliers and business customers. If I can engage just 1 of their plant providers then we will have more real-world use. Similarly an edibles producer that buys their extract - if they pay their extract manufacturer (ie my existing contact) with Dash too, then we are slowly chipping away at the supply chain.
How will I achieve this?
This will be pretty much all by phone, hence "smile-and-dial", over a two month period. I will research contact details online and conduct outreach by email, telephone interview and questionnaire:
- Contact and learn from some pre-existing Dash merchants
- Identify and shortlist potential beachhead markets where:
- Using Dash might add value to merchants and their processes
- A circular economy might be feasible
- Research for potential merchants in those markets
- Reach out to them to validate where Dash adds value, dependencies and objections
- Primarily via direct email, attempting to set up a phone interview
- Complemented with simply ‘smile and dial’ calling them
- Phone interviews
- Fall-back to email questionnaire approach
I also assume that back-office adoption for B2B payments is better at this stage than consumer-facing B2C adoption. This is from my personal experience from merchants that didn’t onboard with Bitcoin pre-scaling debate.
What have I done before? Can I make a good job of this?
I have two areas of experience directly related to this:
1. I own a niche medical software business in the UK, which I started 16 years ago in 2001, for sharing x-rays, MRIs etc between hospitals. Skills related to this proposal:
I'm active on reddit /u/marcoski711 although I'm new on here (so can't post links). Once I can post links I'll add my LinkedIn and other references.- solving the ‘chicken & egg’ - no-one wants to send x-rays or Dash if no-one else is using it
- outbound market research, market validation, outbound B2B sales into industry
- going from fancy tech to core value proposition in the users’ eyes
- business process change when on-boarding complex software
Budget
Proposal budget: Budget: $7,700 for two months work (~38.5 dash @ $200 - is there a rolling-n-days-average calculator page I can make use of?)
- Budget includes usual business overheads such as phone bill, ESP fees (mailchimp), email automation and the like - I will pay these myself.
- Major expenses such travel for face-to-face or conferences are excluded but would require a separate proposal and budget anyway.