Understanding the barriers to adoption of Dash by UK businesses and merchants
November 2017 update
The project is on track and progressing well.
Progress
Stage one
The Jeweller Magazine published our article on Dash on 16 October 2017 - see
here for copy of article. We developed the survey with input from the Dash Community. The survey was issued to the National Association of Jeweller's membership on 18 October 2017.
Stage two
Raising the profile of Dash.
We secured good coverage of the survey’s launch in the Jewellery sector Trade Press.
https://www.retail-jeweller.com/new...rticle?blocktitle=Latest-News&contentID=18229
https://www.jewelleryfocus.co.uk/20800-naj-dash-digital-currency-survey
http://www.professionaljeweller.com/naj-partners-dash-digital-currency-survey/
https://jewelleryoutlook.com/index.php?option=com_content&view=article&id=2134
In addition Dash is being featured in an in depth feature in Jewellery Focus monthly review that was published in November for subscribers only. This was a result of our work in this field.
Survey
The survey closed on 13th November and we have had responses from 201 companies. The survey took an average timing of about 17 minutes to complete. We received 41 complete returns and 160 partial responses - which provides us with a useful pool of information to draw from. Respondents came from across the sector, and from a wide range of turnovers, including some of the largest UK firms in the sector.
Next steps
We are beginning the analysis of data with a view to reporting back to the Dash community. Our report will include identification of key issues and barriers sighted by merchants and an outline of issues we need to progress.
Emerging themes include - education, security, costs, knowledge, and inevitably compliance concerns. We are pleased by the number of people who are open to the possibilities of using Dash in their business. We have been in touch with the Core team regarding the work that has already been done on KYC/AML compliance.
Integration studies
We have had multiple expressions of interest from companies seeking to be involved in the integration projects. We will take steps to progress these in December, but most likely these will be taken forward in January, due the the Christmas season being the busiest time of the year for this industry.
Financial position
The Dash price has moved favourably and in light of this the project will use any surplus to carry forward and subsidise the next steps.
Next steps
During December we will
- analyse the survey
- make contact with winners of Dash who took part in the survey and set up winners with wallets and transfer Dash ( 5 Dash for one winner and nine runners up with 2 Dash each).
- Attend the awards dinner, representing Dash, which should generate further trade press coverage
- Begin integration studies
In January we will;
- continue to conduct the integration studies and report findings, with proposed next steps