Thank you for context, though that doesn't mean that Tata Consultancy Services made any ROI from their investment, or that Dash should follow suit just how they did (this proposal doesn't mention an 8 year exclusive deal or even "presenting sponsor" -- just "official payment partner" so that is comparing apples and oranges.)
Also, you mention the NDA here, but technically even mentioning an NDA would be a breach of an NDA, right? Or what is the point of bringing that up is one of many questions...?
Prior to sponsoring the New York City Marathon, Tata Consultancy Services was an unknown entity here in the US, with limited brand name recognition among the general public. In this, DASH has a similar marketing challenge.
The San Francisco Marathon has offered DASH title sponsorship so yes, we are both 'Presenting Sponsor' and 'Official Payment Partner' with exclusive naming rights.
Official Payment Partner has significant value––it presents DASH as an accredited payment gateway with a 'seal of approval' from TSFM.
We will sign an NDA to protect any DASH intellectual property.