X-posted from bitcointalk:
please consider that the logo is not for us -- it's for people who know absolutely nothing about Darkcoin and are encountering it for the first time.
I should also raise the point that it's still an open question about how "dark" the logo should feel. There are a few approaches here:
- Embrace a consistent "dark" visual branding to coincide with the name
- Choose a neutral visual branding that leaves the interpretation of "Darkcoin" open in the viewer's mind
- Convey a specific message with the branding that turns the viewer's mind to a specific idea (e.g. privacy)
There are pros & cons to each of these. Some might argue that "dark" is a good schtick and will generate publicity. Others might argue that dark branding will cement an association with illegal activity in the viewer's mind.
With branding, it's less about picking what looks cool, and more about thinking through the ramifications, particularly in terms of how newbies will interpret our image / purpose / motivations.
