dashbkk
Active member
Dear Dash Community,
We would like to get your opinion and advice on our approach for our second proposal.
In the past 3 months, we built up a solid foundation of our operations educating and supporting Asia’s first Dash adoption country Thailand receiving amazing feedback and support from the market and Dash internal from the community and the Masternodes. We are on the best way to grow a successful and sustainable Dash merchant and user ecosystem in Thailand.
Our team grew organically and faster than expected and new gained insights required to extend our operations to provide quality services. All of us have, in the same time, experienced a dramatic drop in the Dash to fiat rate which resulted in monthly losses for our team even we kept our spending to a minimum.
We are now facing a situation where the value of our initially proposed 88 Dash is at 8,040 USD (Nov 27th) compared to the initial 17,671 USD we proposed in September 2018. It would be very difficult to move forward with a budget cut of 54.5 %. In the past three months, we have invested the missing funds plus the cost for additional local ambassador by ourself to be able to provide quality services to the consumer, merchants and to you - the community. We are now at a point, where we can’t provide any further funds out of our own pocket to balance the Dash price volatility anymore.
We would be, therefore, forced to either drastically reduce our operations or keep our original proposed budget in USD (and increase in Dash) to be able to operate effectively and use the hard-earned momentum we have gained in the past three months. We would highly suggest to go with full operations for the sake of the community, but would like to get your take on this approach prior proposal submission.
Please see below our Plan and Budget for Q1 2019 and let us know if you would support that.
Dash Embassy Thailand Q1 2019 proposal
The Dash Embassy Thailand has successfully mastered its first quarter by setting a solid foundation for Dash adoption in the Kingdom of Thailand. According to the Anypay team, Thailand has within the past 2 month already grown to one of the best performing regions globally. A series of educational meetups was executed, a solid online and offline community of Dash followers and Dash accepting merchant has been built. Where before you could not spend Dash anywhere in Thailand, we have on-boarded a variety of merchants - Restaurants, hotels, leisure and nightlife activities as well as other services. As a result, the entire team gained experience and confidence to further fine tune the approach and strategy for 2019.
The main goal of the Dash Embassy Thailand is to further drive the growth of a healthy Dash ecosystem for locals and expats as well as for the huge traveller community in Thailand. We aim to increase customer and merchant adoption by a mix of approaches: educational, marketing, support & training, partnership efforts and regulatory framework.
The entire Dash Thailand Embassy team also wants to say thank you to the masternodes, the Dash community and all advocates for the positive feedback, trust in our mission and the great support.
What our partners say:
"We love what the Dash Embassy Thailand is doing. Thanks to their efforts we were able to generate an additional 40,000 THB (1,200 USD) revenue in the last month. Keep up the good work" Fabian Weiner, Owner, Ninive Games
"We are happy that the Dash Embassy Thailand helped us to accept Dash. We use ANYPAY in our restaurant for its easiness and safety keeping our wallets safe. We were very surprised at getting a significant amount of extra customers because of Dash payment availability, something we didn't expect. This flow of customers beyond the monetary spend helps our staff practicing and feeling confident when receiving new Dash customers. I hope the Dash Embassy keeps doing this great effort in promoting places and finding new venues where we can spend our hard earned Dash." Itzco Calve, Owner of The Missing Burro
Bilingual Meetups (Thai, English) have been and continue to be a cornerstone in educating the general public, merchants and consumers. We executed 13 dedicated Dash Thailand educational events plus collaboration events with merchants and conferences where Dash was represented. Discussed subjects covered general crypto payments,legal aspects, Fiat to crypto processes, onboarding processes, test purchases and many more.
More than 19,400 people were reached with our social media event promotions and live-streams of the events where presented by our collaborators in Vietnam who created entire events around the weekly streaming.
The awareness of Dash and the community has grown exponentially which is reflected in the social media performance. Facebook, the number one social media platform in Thailand, has been proven as the most efficient marketing tool attracting 1,347 members in the FB group plus 352 followers to the page. Post Engagements per month are at 1700+ and counting.
We started off with zero merchants accepting Dash in Thailand. To date 19 merchants out of different industries from hospitality and nightlife to recreation and shopping, are fully onboarded with additional merchants in the process. We have expanded our leads from the metropolis Bangkok to other cities and destinations such as Pattaya, Phuket, Chiang Mai and Petchabun.
One important lesson we have learned is that merchant support does not end with a successful onboarding procedure. Our Dash Thailand team noticed that the most difficult part is ensuring that merchants continue to make revenue with Dash payments in their daily business since otherwise “it will be forgotten soon” or neglected by the management and staff members. We have noticed that this is the case with most of the so-called ‘Bitcoin accepting’ merchants listed online. We are aiming to solve this by retraining employees, ongoing support and special collaboration events. We found the best and most sustainable strategy for happy merchants is driving additional business to them. We have done this by actively promoting our Merchants in our channels and by hosting dedicated events at their business. To help accelerating this approach, an expansion of the ambassador program is required than expected to provide quality customer service. Additional ambassadors are needed to excel our support and (post)on-boarding activities.
In terms of special events, we remain quite creative. We have e.g. hosted a Dash Board Game competition or a Dash Crypto-Nights Party that showed merchants the profit of using Dash and engaged our supporter community as well as new Dash users.
We are continuing to work closely with the SEC Thailand applying for the addition of Dash to the promoted cryptocurrencies in Thailand (Next Dash presentation at the SEC latest in January). On the SEC side progressive investments especially from China applying for broker, dealer, exchange and ICO portal licences are currently delaying the process. We are expecting to be in the position to update on this matter by around February.
Equally important, the Dash Thailand team generated leads to exchanges in Thailand. Both, the already running exchange and upcoming exchanges in the final licensing phase are currently looking into technical solutions to provide a Dash integration. Full implementation is targeted for Q1 - Q2 2019.
Furthermore, the team is in talk with two ATM suppliers to provide the first crypto ATMs in Thailand. Licensing processes should be finalised in Q2 2019.
All relevant material such as social media post, event descriptions, print media and other is provided bilingual in Thai and English.
The website domain www.dashthailand.org was registered and the beta version is already published. Content of the page is tailored to the Thai and expat audience providing info on Dash, customer support, merchant and user onboarding info.
(credit: Dash Force News)
The tourism sector in Thailand, with a 20% GDP and a potential of 455 billion USD in 2017 is constantly growing. Expected growth in 2018 will surpass 4 %.
We have recognised the potential of this multi billion market and propel our activities in this sector to expand Dash adoption in the tourism and hospitality industry in the coming quarter. The ambassador team will therefore be strengthened with additional sales teams with a career background in this industry.
Dash spreading throughout Southeast Asia
“Dash is seeing increasing interest in Southeast Asia as more individuals recognize its potential for fast, inexpensive, and secure transactions. This can play a vital role for individuals traveling internationally or workers sending remittances. Dash is being integrated into the POS solution Slithex and the MBAex exchange to increase adoption, usability, and liquidity. Not exactly Southeast Asia, but Dash is seeing usage in the tourism industry by TravelbyBit in Australia, CheapAir.com, and More Stamps. Focusing on the tourism industry allows individuals to avoid costly exchange fees and hassling around with different denominations, which will simplify the process. It also stands to benefit merchants and employees by saving them money on fees for payment processing and possible remittances. Dash does not currently have massive adoption in Thailand, but it is making significant progress in a short period of time, which bodes well for future adoption and continued usage of Dash (Dash Force News, Nov 2018)”.
Budget
https://docs.google.com/spreadsheets/d/1_-ln5XbOk1Iw4SlaXVCWG87xBBNS7VQ5rBrY8CavBr8/edit?usp=sharing
Further links:
We would like to get your opinion and advice on our approach for our second proposal.
In the past 3 months, we built up a solid foundation of our operations educating and supporting Asia’s first Dash adoption country Thailand receiving amazing feedback and support from the market and Dash internal from the community and the Masternodes. We are on the best way to grow a successful and sustainable Dash merchant and user ecosystem in Thailand.
Our team grew organically and faster than expected and new gained insights required to extend our operations to provide quality services. All of us have, in the same time, experienced a dramatic drop in the Dash to fiat rate which resulted in monthly losses for our team even we kept our spending to a minimum.
We are now facing a situation where the value of our initially proposed 88 Dash is at 8,040 USD (Nov 27th) compared to the initial 17,671 USD we proposed in September 2018. It would be very difficult to move forward with a budget cut of 54.5 %. In the past three months, we have invested the missing funds plus the cost for additional local ambassador by ourself to be able to provide quality services to the consumer, merchants and to you - the community. We are now at a point, where we can’t provide any further funds out of our own pocket to balance the Dash price volatility anymore.
We would be, therefore, forced to either drastically reduce our operations or keep our original proposed budget in USD (and increase in Dash) to be able to operate effectively and use the hard-earned momentum we have gained in the past three months. We would highly suggest to go with full operations for the sake of the community, but would like to get your take on this approach prior proposal submission.
Please see below our Plan and Budget for Q1 2019 and let us know if you would support that.
Dash Embassy Thailand Q1 2019 proposal
The Dash Embassy Thailand has successfully mastered its first quarter by setting a solid foundation for Dash adoption in the Kingdom of Thailand. According to the Anypay team, Thailand has within the past 2 month already grown to one of the best performing regions globally. A series of educational meetups was executed, a solid online and offline community of Dash followers and Dash accepting merchant has been built. Where before you could not spend Dash anywhere in Thailand, we have on-boarded a variety of merchants - Restaurants, hotels, leisure and nightlife activities as well as other services. As a result, the entire team gained experience and confidence to further fine tune the approach and strategy for 2019.
The main goal of the Dash Embassy Thailand is to further drive the growth of a healthy Dash ecosystem for locals and expats as well as for the huge traveller community in Thailand. We aim to increase customer and merchant adoption by a mix of approaches: educational, marketing, support & training, partnership efforts and regulatory framework.
The entire Dash Thailand Embassy team also wants to say thank you to the masternodes, the Dash community and all advocates for the positive feedback, trust in our mission and the great support.
What our partners say:
"We love what the Dash Embassy Thailand is doing. Thanks to their efforts we were able to generate an additional 40,000 THB (1,200 USD) revenue in the last month. Keep up the good work" Fabian Weiner, Owner, Ninive Games
"We are happy that the Dash Embassy Thailand helped us to accept Dash. We use ANYPAY in our restaurant for its easiness and safety keeping our wallets safe. We were very surprised at getting a significant amount of extra customers because of Dash payment availability, something we didn't expect. This flow of customers beyond the monetary spend helps our staff practicing and feeling confident when receiving new Dash customers. I hope the Dash Embassy keeps doing this great effort in promoting places and finding new venues where we can spend our hard earned Dash." Itzco Calve, Owner of The Missing Burro
Bilingual Meetups (Thai, English) have been and continue to be a cornerstone in educating the general public, merchants and consumers. We executed 13 dedicated Dash Thailand educational events plus collaboration events with merchants and conferences where Dash was represented. Discussed subjects covered general crypto payments,legal aspects, Fiat to crypto processes, onboarding processes, test purchases and many more.
More than 19,400 people were reached with our social media event promotions and live-streams of the events where presented by our collaborators in Vietnam who created entire events around the weekly streaming.
The awareness of Dash and the community has grown exponentially which is reflected in the social media performance. Facebook, the number one social media platform in Thailand, has been proven as the most efficient marketing tool attracting 1,347 members in the FB group plus 352 followers to the page. Post Engagements per month are at 1700+ and counting.
We started off with zero merchants accepting Dash in Thailand. To date 19 merchants out of different industries from hospitality and nightlife to recreation and shopping, are fully onboarded with additional merchants in the process. We have expanded our leads from the metropolis Bangkok to other cities and destinations such as Pattaya, Phuket, Chiang Mai and Petchabun.
One important lesson we have learned is that merchant support does not end with a successful onboarding procedure. Our Dash Thailand team noticed that the most difficult part is ensuring that merchants continue to make revenue with Dash payments in their daily business since otherwise “it will be forgotten soon” or neglected by the management and staff members. We have noticed that this is the case with most of the so-called ‘Bitcoin accepting’ merchants listed online. We are aiming to solve this by retraining employees, ongoing support and special collaboration events. We found the best and most sustainable strategy for happy merchants is driving additional business to them. We have done this by actively promoting our Merchants in our channels and by hosting dedicated events at their business. To help accelerating this approach, an expansion of the ambassador program is required than expected to provide quality customer service. Additional ambassadors are needed to excel our support and (post)on-boarding activities.
In terms of special events, we remain quite creative. We have e.g. hosted a Dash Board Game competition or a Dash Crypto-Nights Party that showed merchants the profit of using Dash and engaged our supporter community as well as new Dash users.
We are continuing to work closely with the SEC Thailand applying for the addition of Dash to the promoted cryptocurrencies in Thailand (Next Dash presentation at the SEC latest in January). On the SEC side progressive investments especially from China applying for broker, dealer, exchange and ICO portal licences are currently delaying the process. We are expecting to be in the position to update on this matter by around February.
Equally important, the Dash Thailand team generated leads to exchanges in Thailand. Both, the already running exchange and upcoming exchanges in the final licensing phase are currently looking into technical solutions to provide a Dash integration. Full implementation is targeted for Q1 - Q2 2019.
Furthermore, the team is in talk with two ATM suppliers to provide the first crypto ATMs in Thailand. Licensing processes should be finalised in Q2 2019.
All relevant material such as social media post, event descriptions, print media and other is provided bilingual in Thai and English.
The website domain www.dashthailand.org was registered and the beta version is already published. Content of the page is tailored to the Thai and expat audience providing info on Dash, customer support, merchant and user onboarding info.
(credit: Dash Force News)
The tourism sector in Thailand, with a 20% GDP and a potential of 455 billion USD in 2017 is constantly growing. Expected growth in 2018 will surpass 4 %.
We have recognised the potential of this multi billion market and propel our activities in this sector to expand Dash adoption in the tourism and hospitality industry in the coming quarter. The ambassador team will therefore be strengthened with additional sales teams with a career background in this industry.
Dash spreading throughout Southeast Asia
“Dash is seeing increasing interest in Southeast Asia as more individuals recognize its potential for fast, inexpensive, and secure transactions. This can play a vital role for individuals traveling internationally or workers sending remittances. Dash is being integrated into the POS solution Slithex and the MBAex exchange to increase adoption, usability, and liquidity. Not exactly Southeast Asia, but Dash is seeing usage in the tourism industry by TravelbyBit in Australia, CheapAir.com, and More Stamps. Focusing on the tourism industry allows individuals to avoid costly exchange fees and hassling around with different denominations, which will simplify the process. It also stands to benefit merchants and employees by saving them money on fees for payment processing and possible remittances. Dash does not currently have massive adoption in Thailand, but it is making significant progress in a short period of time, which bodes well for future adoption and continued usage of Dash (Dash Force News, Nov 2018)”.
Budget
https://docs.google.com/spreadsheets/d/1_-ln5XbOk1Iw4SlaXVCWG87xBBNS7VQ5rBrY8CavBr8/edit?usp=sharing
Further links:
- Dash Force November interview link: https://www.dashforcenews.com/dash-...-an-emphasis-on-adoption-in-tourism-industry/
- Dash Watch November Report: http://bit.ly/DWThailandEmbassyNOV18
- Dash Watch October Report: http://bit.ly/DWThailandEmbassyOCT18
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