Marketing is both an art and a science. We believe that the best path forward is engagement of experts / professionals that can skillfully craft, test, measure, and refine a cohesive multi-channel marketing strategy featuring consistent messaging and branding.
It looks like vendors.Easy fiat gateways are a critical part to mass adoption. I don't know what that solution looks like, but it has to happen.
In the meantime, we encourage the community to refrain from potentially brand-impacting marketing tactics, especially those that focus on marketing Dash as an investment vehicle. Dash has always been focused on delivering value, and is characterized by long-term investors that believe in our mission and vision, and we hope to continue that long-term mindset well into the future.
I believe you mean the marketing firm. I do not believe they have a forum account, but I think once the initial strategy is formed and communicated it would be a great idea to have them create one which marketing proposal owners could reach out to for guidance / questions. Thank you for the suggestion.Does the PR firm have an account in the forum? Can we ask them to weigh in on certain ideas so we do not violate the strategy put forth in the open letter?
Outsider view from someone that just drank the coolaid:
1. The brand needs some serious work. looks like a "duh" from this extensive exchange here. Glad to see the marketing firm hired. If you ever want a change, Weiden and Kennedy is in my backyard and built the Nike Brand. Dash should be in the top 10 trusted brands worldwide in 10 years. That needs to be the goal.
I hope this doesn't come across as critical. But the Marketing thing is critical, and you have a huge advantage right now for so many reasons. I just felt compelled to add my 0.02D to the discussion. We are all newbies only once in a field and sometimes newbies can help frame things while they are young and naive.
I need to know more. Can I buy with USD?