Thanks very much for this letter regarding Dash Core's marketing plans.
The outlined ways in which Dash should and should not be marketing itself are logical, and very helpful to myself, and to all the independent proposal owners who seek to add value to Dash on a daily basis. This type of guidance helps the MNOs be more valuable participants.
I came onto the Dash scene very strongly a couple months ago when I saw things in Dash's marketing that weren't right. Airshow money, for example, could be invested in Google PPC ads easier, faster, more flexibly and for a much higher ROI. Every sane investor wants to remain silent forever, but it was this nagging question of "Why is this happening?" that kept me up at night.
I have spearheaded the CMO vote, which I (and the majority of voting MNOs) still feel very strongly is necessary . Perhaps in time, Dash Core will hire a CMO to manage their arrangements with an outside firm, or in order to cut fees on in-house run online advertising campaigns. In time, as Ryan and Evan suggested, perhaps the MNOs themselves will hire a CMO to organize a Marketing Core which works in a more decentralized manner and increases the value of all the independent proposals arriving on the board.
While other coins may not currently be widely advertising the benefits of their chain, this is something that Dash's treasury budget could enable. I'm unable to be convinced that a passive marketing stance now is anything but a lost opportunity. I, of course, agree that Dash should not be aiming at short term investors, but rather increasing its roster of long term stakeholders who can bring with them network effect, talent, and capital.
In the meantime, I'm grateful to see this marketing issue addressed. If the issue continues to fester, the MNOs will have all summer to reconsider their vote on an independently hired CMO. The CMO proposal was not set up with a normal single cycle deadline, but with an expiration date set for September 2017. If the treasury budget continues to grow and the MNOs feel the need for more professionalism in Dash's marketing is warranted, they will be able to adjust their votes accordingly and form an independent Marketing Core.