ElDash
New member
What is this proposal about?
I will showcase how easy it is to use Dash as an online payment, by incorporating a Dash payment in a new documentary feature film, about the legendary Australian horseman Steve Halfpenny.
This film will be shot in January 2018 (pre-production is already underway) and will be released in June 2018.
This film’s core audience are females, aged between 30-60 years of age, who live in the USA, Australia, UK, Germany, and Ireland. The film’s cast members have a combined facebook reach of over 300,000 female fans.
Dash proposal objectives:
This partnership will show a 90% female film audience how simple it is to use DASH in real life. This is to help encourage more mainstream adoption. The movie will show how Dash can be used as payment method for online purchases, from anywhere in the world. You don’t need an engineering degree, or to live in a city to use Dash.
Dash will also be mentioned by name in the movie by Steve, and will be shown in the credits at the start of the movie. Dash will be listed in all press releases and also thanked in all film festival acceptance speeches.
Who am I?
Elaine Heney is an online marketer and film director. She has had over 25 million iOS app downloads, a #1 best-selling equestrian book and over 220,000 ecommerce podcast episode downloads. Her first short film, released in August 2017, was viewed over 50,000 times on facebook, was selected for 11 international film festivals and has won 5 awards including Best Documentary and Best Director. Elaine accepted its most recent award at the EQUUS Film Festival in Manhattan, New York in November 2017. You can watch it here: https://www.greyponyfilms.com/steve-halfpenny/
Elaine is also the executive producer of ‘Out of the Wild’, a movie which won the ‘Festival Director’s Choice’ award at the New York EQUUS Film Festival in 2016. Out of the Wild’, and was released by Sony on Dec 5th 2017 in the USA (with distribution at Walmart, Amazon, iTunes, Verizon, Comcast & more), and has also got international distribution in many other markets in 2018.
About Steve Halfpenny:
Steve Halfpenny is a #1 best-selling author, Equitana Australia presenter (national Australian horse show in Melbourne), founder of Light Hands Equitation and Senior Judge of the Light Hands Dressage World Championships. Steve’s first short film, directed by Elaine Heney, was published in August 2017. Steve has always been very interested in new technology (he has released mobile apps in the past and sells online courses worldwide) and now accepts Dash on his website for various equestrian products. Steve teaches in Australia, New Zealand, UK, Germany and Ireland through a combination of live clinics, online courses and online competitions.
About the film:
This feature film about Steve Halfpenny’s work will be filmed in South Australia during the month of January 2018. Pre-production has already started. Cast members are flying in from Europe and around Australia to be present for filming. The soundtrack will include music by USA Grammy nominated singer/songwriter Mary Ann Kennedy. Editing and final interviews will be done in Feb-April 2018. We aim to release the film by June 2018, in time for the festivals in the second half of the year. The film will be entered into a minimum of 10 international film festivals.
Cost: 8-10 DASH + 5 DASH proposal fee
This funding is to help with production costs including filming in Australia, equipment, travel costs, and pre-release marketing. Post-production costs include film editing, audio mixing, colour correction, licensing additional music and submission to international film festivals. Costs are being kept at a minimum as a lot of the filming and marketing work will be done by Elaine.
I will showcase how easy it is to use Dash as an online payment, by incorporating a Dash payment in a new documentary feature film, about the legendary Australian horseman Steve Halfpenny.
This film will be shot in January 2018 (pre-production is already underway) and will be released in June 2018.
This film’s core audience are females, aged between 30-60 years of age, who live in the USA, Australia, UK, Germany, and Ireland. The film’s cast members have a combined facebook reach of over 300,000 female fans.
Dash proposal objectives:
This partnership will show a 90% female film audience how simple it is to use DASH in real life. This is to help encourage more mainstream adoption. The movie will show how Dash can be used as payment method for online purchases, from anywhere in the world. You don’t need an engineering degree, or to live in a city to use Dash.
Dash will also be mentioned by name in the movie by Steve, and will be shown in the credits at the start of the movie. Dash will be listed in all press releases and also thanked in all film festival acceptance speeches.
Who am I?
Elaine Heney is an online marketer and film director. She has had over 25 million iOS app downloads, a #1 best-selling equestrian book and over 220,000 ecommerce podcast episode downloads. Her first short film, released in August 2017, was viewed over 50,000 times on facebook, was selected for 11 international film festivals and has won 5 awards including Best Documentary and Best Director. Elaine accepted its most recent award at the EQUUS Film Festival in Manhattan, New York in November 2017. You can watch it here: https://www.greyponyfilms.com/steve-halfpenny/
Elaine is also the executive producer of ‘Out of the Wild’, a movie which won the ‘Festival Director’s Choice’ award at the New York EQUUS Film Festival in 2016. Out of the Wild’, and was released by Sony on Dec 5th 2017 in the USA (with distribution at Walmart, Amazon, iTunes, Verizon, Comcast & more), and has also got international distribution in many other markets in 2018.
About Steve Halfpenny:
Steve Halfpenny is a #1 best-selling author, Equitana Australia presenter (national Australian horse show in Melbourne), founder of Light Hands Equitation and Senior Judge of the Light Hands Dressage World Championships. Steve’s first short film, directed by Elaine Heney, was published in August 2017. Steve has always been very interested in new technology (he has released mobile apps in the past and sells online courses worldwide) and now accepts Dash on his website for various equestrian products. Steve teaches in Australia, New Zealand, UK, Germany and Ireland through a combination of live clinics, online courses and online competitions.
About the film:
This feature film about Steve Halfpenny’s work will be filmed in South Australia during the month of January 2018. Pre-production has already started. Cast members are flying in from Europe and around Australia to be present for filming. The soundtrack will include music by USA Grammy nominated singer/songwriter Mary Ann Kennedy. Editing and final interviews will be done in Feb-April 2018. We aim to release the film by June 2018, in time for the festivals in the second half of the year. The film will be entered into a minimum of 10 international film festivals.
Cost: 8-10 DASH + 5 DASH proposal fee
This funding is to help with production costs including filming in Australia, equipment, travel costs, and pre-release marketing. Post-production costs include film editing, audio mixing, colour correction, licensing additional music and submission to international film festivals. Costs are being kept at a minimum as a lot of the filming and marketing work will be done by Elaine.
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This is my linkedin: 
