I would encourage everyone to not only present these three images to family and friends for feedback but to present Them in a different order than the original logo first, the Ogilvy and Mather logo second and the Tharp and Clark 3rd. The natural tendency psychologically for anyone seeing the...
I hate to bring up basic psychological tendencies here, but I believe it is very important to consider before jumping to conclusions. Please read this: https://www.jeremysaid.com/blog/customers-will-choose-middle-offer/
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I think their “study” is slanted toward their own design. I third-party study would be more believable. Their logo looks like an Advertisement for a brand of diapers or baby wipes. Not a digital currency.
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Nice analysis. I agree. The more I look at the T&C design, the more I like it. It respects and refers nicely to our original logo while looking updated, not militaristic at all and different than any font I have seen, so truly original in a subtle and nuanced way.
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Don’t be sorry. I appreciate this kind of honesty. Personally the Ogilvie Mather looks like some children’s toy design or something they still from someone at burning man. Ridiculous. €88,000 they paid for this? That is hilarious.
The second one is subtle clean and recognizable so people will...
This logo has no sense of movement to it at all. The double D’s over the word “Dash” do nothing for it. The font itself looks somewhat primitive almost like it is for a children’s toy.
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If you read his description, he gives numbers with screenshots of how many followers he has on youtube and facebook. This is a potentially huge market and I think a great opportunity for Dash to reach people who are tech savvy and would love to find a more stable currency and method of exchange...
I think the idea is that a Dash ATM machine is a conversation piece and not seen in every restaurant (so far)! This will spark dinner conversation and there will be staff right there who can explain the idea and procedure to the customers. I think it's a great idea!
I also think putting a...
So almost $200,000 and nothing physical or digital ads included? This is just for some market research (which they are doing now anyway to try to woo DASH as a client, and which any good agency would do for this reason) a new DASH logo, color scheme and type face for DASH, and their "strategy"...