Blockchain companies, almost unilaterally, promise increased efficiency and speed. Blockchain can send us to space, and blockchain can feed starving children. But for new users, it’s still a daunting prospect.
Those interested in buying cryptocurrencies must choose between hundreds of tokens, jump through a series of complicated KYC hoops on exchanges, grapple with token volatility, and then understand how wallets work. So how can crypto overcome these challenges to achieve mass adoption?
Decrypt spoke to Amrit Kumar, President and Chief Scientific Officer at Zilliqa, Fernando Gutierrez, CMO at Dash Core Group, and Jack Mallers of Zap: three people working hard to make crypto easier to use. They know better than most why the cryptocurrency industry is struggling to attract new users.
According to Dash’s Gutierrez, two things are preventing crypto from becoming more mainstream: “First, users need to have a reason to get into crypto. They won’t go through the trouble if it is not ………
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